Tyto works with some of the most disruptive brands in the world. We are a European PR agency engineered to deliver first-class communications services for organisations in the fields of technology, science and innovation.
With the rise of online banking, cryptocurrencies and global economic uncertainty, the number of finfluencers on social media has increased and french authorities will now keep an eye on those who create content around financial or money-related information.
Europe must be more ambitious and follow other regions of the world by investing in advanced technologies and remain competitive. In particular photonics, which improves manufacturing systems, artificial intelligence, and smart agriculture.
Quantum computing is fast approaching and soon it will help address today's real-world challenges and deliver tangible business value. Yet many companies still have not developed a strategic plan to prepare for this technological revolution.
More and more followers have unsubscribed from the Insta accounts of big celebrities. HypeAuditor reveals that only 60% of the Instagram profiles are real people and social media platforms are taking actions on this matter.
For years, big tech companies were trying replace passwords with a new innovative system. Passkeys are locked in the encrypted memory of the smartphone, providing a more secure method of authentication.
Despite new regulations such as 3D-Secure, fraudulent chargebacks have increased. But 60% of e-commerce decision-makers in companies with an annual turnover of at least 75 million euros in Germany, France, Italy and Great Britain think these tools are effective.
Photonics is largely unknown, yet it is an absolutely key technology in digitalisation, says Lutz Aschke from the Photonics 21 industry association. Politicians must become aware of its great importance.
There is now a race between established giants and new entrants to the quantum market. The technology promises to revolutionise many sectors of activity such as cybersecurity, finance, supply chain, the pharmaceutical industry, defence and even weather forecasting.
Influencers say brands are canceling campaigns, reducing fees and brokering gifting-only deals. The Drum commissioned HypeAuditor to survey influencers in the UK and US to find out how the economic downturn had affected their businesses.
Fraud, waste and abuse are a pervasive challenge in our society, both in the public and private sectors. Malicious crooks and cybercriminals are also coming out of the woodwork to exploit others who are more vulnerable during emergencies.
In France, nearly one in three influencers is estimated to have fake followers. This scourge is distorting digital life around the world, to the point of calling into question Elon Musk's takeover of Twitter. Platforms are trying to combat this by investing in monitoring.
Remote work opens up a global talent pool, but it can be tricky to hire workers in other countries. A new breed of global hiring firms wants to take the pain out of the process with user-friendly cloud platforms.
Influencer marketing is a great tool for brands to authentically connect with their audience. However, there are two key considerations that marketers should take into account to ensure that their influencer marketing strategies do not go awry.
While siloed medical data has held back progress in the past, something is now happening: innovations in artificial intelligence such as federated learning promise faster progress in research while protecting sensitive health data.
Flexible working hours, employer-funded pension plans and overtime pay are the three most popular employee benefits, according to a Remote survey, with the French among the least attracted to remote working.
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
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