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Tyto works with some of the most disruptive brands in the world. We are a European PR agency engineered to deliver first-class communications services for organisations in the fields of technology, science and innovation.
In the news
Alteryx on B Smart
44% of French executives believe that their organisation is lagging behind the competition in the area of data, according to a study conducted by YouGov for Alteryx. Digital transformation is moving at a rapid pace compared to the training provided.
ClickUp on RTE Ireland
Two hundred new jobs are to be created in Dublin over the next two years by productivity platform, ClickUp. The US technology firm is to open a new European headquarters here as part of its international expansion.
HypeAuditor on CB News
Alex Frolov, CEO of HypeAuditor reveals his predictions for 2022 in the field of influencer marketing. Influencers will increasingly become brand ambassadors instead of one-offs
Coupa on Handelsblatt
Retailers are advertising high discounts again, but customers have to look closely. Because this year it is particularly difficult to find good deals.
Coupa on Raconteur
Retailers will hope that this year’s sales event can bring in additional revenue that’s desperately needed after a challenging year. Research by business supply management software company Coupa reveals that supply chain disruptions are the biggest Black Friday concern for UK retailers, with 64% listing it as their biggest challenge.
Esri on Wirtschaftswoche
While many big tech personalities like Twitter co-founder Jack Dorsey eventually hand over the reins of their company, Jack Dangermond remains. He is one of the longest-serving bosses in the fast-moving tech industry.
Coupa on The Times
The annual discount shopping frenzy has put supply chains under greater pressure. Shoppers are expected to spend £9.18 billion next weekend, about 15 per cent more than last year and almost 7 per cent higher than pre-pandemic levels.
Coupa on Handelsblatt
Retailers are facing further problems due to the worldwide supply bottlenecks, up to and including gaps on the shelves at Christmas. But the crisis also has its beneficiaries.
3D Systems on ZDNet France
The automotive and transport sector has undergone a major transformation in technology and innovation. It goes far beyond the propulsion system, says Kevin Baughvey of 3D Systems.
Collibra in Wirtschaftswoche
Fast-growing software companies around the world are being showered with capital. Many want to do lucrative business with German corporations and SMEs. But entering the market often requires more work than expected.
Digital Poverty Alliance on The House
The pandemic exposed how much has already been digitised, how damaging digital poverty can be for individuals and society as a whole. This is why MPs have come together across parties to chair the Digital Poverty and Inequalities Summit.
HypeAuditor on Cosmopolitan
The Koh-Lanta adventurers surprise us every week, but what about their lives outside the show? Find out more about their jobs and income on Cosmopolitan France.
Collibra on CNBC
At a $5.25 billion valuation, Collibra is now worth double the $2.3 billion investors valued the company at last year.
Alteryx on BBC News
How new software is aiding people from diverse backgrounds forge careers in the data science sector
Getty Images on CB News
A study from Getty Images reveals that 87% of French people would be willing to adopt a more sustainable lifestyle if it cost them the same or less.
ClickUp on TechCrunch
ClickUp, which provides a set of tools that lets its users tackle project management, document collaboration, spreadsheets, chat and goals from a single platform has raised $400 million in a Series C funding.
Avanade on Microscope
Avanade has made a move to bolster its standing in the Microsoft ecosystem by acquiring Quantiq, which specialises in the vendor’s business applications.
FIDO on Melty
A password is not enough to protect you and must be linked to another authentication method such as biometrics or security keys, according to a report by the FIDO Alliance.
Alteryx on CIO Online
A study for Alteryx shows that French companies are facing many challenges in terms of data training. The stagnation of data skills jeopardises their future competitiveness.
Airship on Econsultancy
Patrick Mareuil talks about privacy, how to optimise app experiences, and what marketers need to do differently in the months ahead.
Alteryx on ZDNet France
Influencers are rethinking their businesses on Facebook and Instagram in light of last week’s outage and emerging scandals at the social media companies. Find out what HypeAuditor research says about this.
HypeAuditor on The Drum
Influencers are rethinking their businesses on Facebook and Instagram in light of last week’s outage and emerging scandals at the social media companies. Find out what HypeAuditor research says about this.
HypeAuditor on The Drum
On October 1 online retailer Very dropped its Christmas campaign – 85 days early. HypeAuditor showed that Very isn't the only retailer getting ahead this Christmas.
Avanade on ZDNet France
While digital transformation is synonymous with productivity gains, it has the major disadvantage of increasing the attack surface of companies, explains Philippe Sebag of Avanade.
Airship on ZDNet
How can you reconnect and rethink with your consumers when they have been kept at a distance for more than a year? More by Patrick Mareuil of Airship on ZDNet.
Alteryx on Raconteur
CDOs are now essential to meet digital legislation and improve business outcomes. What does the role involve and how could it develop?
Alteryx on Le Journal du Net
Companies are sitting on a mountain of "dormant" data scattered on their servers or in the cloud. Artificial intelligence-based solutions can be used to wake them up and make the most of them.
Coupa on DAF Mag
With the roll-out of vaccines and the easing of Covid-19 restrictions, there is renewed hope. To ensure the stability of the business, managers must focus on financial maturity.