BBC micro:bit
Launching a new educational mini-computer
The BBC micro:bit is the pocket-sized computer transforming the world. The micro:bit is a handheld, fully programmable computer that was given to every Year 7 child across the UK in 2016 – and now being used around the world. It’s 70 times smaller and 18 times faster than the original BBC Micro computers used in schools in the early 1980s.
Started by the BBC and a great team of partners, the Micro:bit Educational Foundation is a non-profit organisation inspiring every child to create their best digital future. They make micro:bit the easiest and most effective learning tool for digital skills and creativity.
We partnered with the organisation to launch an updated micro:bit computer for kids, securing 30 articles with a readership of over 1 billion and an average domain authority of 74. Some of the highlights of our work included articles by Mail Online, the Register, ZDNet, Pocket-lint and PC Mag.
