Tyto Labs.

Tyto Labs is our research and development arm. It is focused on exploring new technologies, channels, services and methodologies to enhance the way Tyto operates and the services we offer.

We are communicating on behalf of the most innovative brands in the world, so it naturally follows that we must stay on top of innovation ourselves. In Tyto Labs we explore the cutting edge of our own discipline, scouting for trends and technologies that hold the potential to evolve our industry or turn it upside down altogether.

Tyto Labs approach.

“The biggest asset for Labs is the curiosity, experience and enthusiasm of our team. Any Tyto Labs project is launched with a no rules, no restrictions discovery phase, which allows everyone to simply road test technology without a specific performance measure in mind.”

Florian Hohenauer, Senior Partner & Tyto Labs Lead

Tyto is applying our original creative sprint process for Labs projects.

Challenge: We select a technology, channel, service or methodology we want to explore
Ideate: Ideation will start unguided, i.e. our team will explore with no initial briefing or tasks. After this initial phase, project teams can assign challenges or tasks, giving specific direction.
Workshop: Promising use cases will be explored further. We will assess their potential for Tyto’s culture, service offering or other development areas.
Prototype: We will launch the development of a minimum viable prototypes that we can roll out to specific audiences in a test phase.
Test: Further iterations of the prototype might follow, and eventually lead to a ready-to-launch Tyto innovation.

Current project: Tyto Relevance Index

The world’s most successful companies use data to inform key business decisions. We believe that communications should be no different.

The Tyto Relevance Index is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community.

It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.

The Tyto Relevance Index analyses the most prominent topics being discussed by the most influential people working in technology from across the UK, France and Germany, those who are included in the Tyto Tech 500 Power List.

New data is shared with Tyto clients and subscribers (subscription is free!) on a monthly basis, allowing month-by-month comparisons and the prediction of future trends.

Unlock the insights

Every Tyto Labs project is led by a different team member. For any questions on the Tyto Relevance Index, contact Borja Iglesias.

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Read more about Tyto Labs on our blog or connect to Florian Hohenauer who is heading up this important initiative.

Tyto Labs.

Tyto Labs approach.

Current project: Tyto Relevance Index

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