Tyto Labs.

Tyto Labs is our research and development arm. It is focused on exploring new technologies, channels, services and methodologies to enhance the way Tyto operates and the services we offer.

We are communicating on behalf of the most innovative brands in the world, so it naturally follows that we must stay on top of innovation ourselves. In Tyto Labs we explore the cutting edge of our own discipline, scouting for trends and technologies that hold the potential to evolve our industry or turn it upside down altogether.

Tyto Labs approach.

“The biggest asset for Labs is the curiosity, experience and enthusiasm of our team. Any Tyto Labs project is launched with a no rules, no restrictions discovery phase, which allows everyone to simply road test technology without a specific performance measure in mind.”

Florian Hohenauer, Senior Partner & Tyto Labs Lead

Tyto is applying our original creative sprint process for Labs projects.

Challenge: We select a technology, channel, service or methodology we want to explore
Ideate: Ideation will start unguided, i.e. our team will explore with no initial briefing or tasks. After this initial phase, project teams can assign challenges or tasks, giving specific direction.
Workshop: Promising use cases will be explored further. We will assess their potential for Tyto’s culture, service offering or other development areas.
Prototype: We will launch the development of a minimum viable prototypes that we can roll out to specific audiences in a test phase.
Test: Further iterations of the prototype might follow, and eventually lead to a ready-to-launch Tyto innovation.

Current project: Virtual Reality.

FOCUS
Tyto Labs is currently exploring the potential of VR. VR is at the intersection of two major R&D areas for Tyto: Technology and Channels. Usability, portability, computing power, available software and other factors have been limiting factors to VR market adoption to date but will not be for very much longer. Tyto wants to be ready once VR devices become everyday household goods.

SCOPE
The initiative has seen each employee provided with an Oculus Quest 2 VR headset. In addition, the Tyto Labs team created a virtual meeting area in Spatial, a VR meeting room solution.

TYTO FIT
Tyto employees have always been able to work from a destination of their choice within Europe. VR gave us the opportunity to virtually meet during the pandemic. We will evaluate VR’s potential for remote work and, team building, as well as its potential for recruitment, client relations, media relations and beyond.

PROJECT LEAD
Every Tyto Labs project is led by a different team member. For any questions on Tyto’s VR project, contact Lavinia Haane.

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Read more about Tyto Labs on our blog or connect to Florian Hohenauer who is heading up this important initiative.

Tyto Labs.

Tyto Labs approach.

Current project: Virtual Reality.

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