Building your reputation in Europe is like preparing and planning for a complex expedition fraught with potential risks, challenges, and important decisions to take. There are abundant opportunities too, if you know where to look.
Careful planning with a local guide is crucial to getting the most out of your European venture. Now you can accelerate your journey to success whether it’s your first time on these shores or you are established but feel like you’ve even gotten a little lost along the way.
At Tyto, we advise our clients to prepare for this PR and communications journey in the same way you would prepare for an expedition. Tyto’s Pathfinder consultancy service provides strategy and planning to discover the best route forward for your business in Europe.
1. A self (re) examination
A critical, objective self-assessment of where you are today
Before departing on – and even when you’re deep into – your journey, taking an honest and dispassionate look at yourself is essential to success. Tyto’s Pathfinder insights consultants will assist you to explore:
The level of visibility your organisation has in your key European regions.
The perception and reputation of your organisation in these regions.
The specific challenges your organisation needs to overcome to succeed.
2. Mapping the terrain
A detailed analysis of the competitive landscape
Setting foot on virgin soil is incredibly rare in Europe, as local and global competitors are undoubtedly already operating in your target destinations. We will survey the ever-changing competitive landscape to ensure you will stand out from the crowd. Our strategic consultants will examine:
The level of visibility your key competitors have achieved.
The tactics they use and the topics they are pushing.
The wider political, economic, social and technical trends shaping the communications landscape.
3. The big decision
Building the right strategy, campaigns and toolkit
Once we understand the shape we are in and what we will encounter, the next step is to carefully plan the best path to forge ahead. The route will be different for every company and brand, and those who’ve already set off may need to course-correct. This is a pivotal decision, and one that is best taken with as much intelligence as possible and expert guides to help you.
Tyto’s expert consultants in positioning and messaging, and strategic and creative planning, will help you to:
Create or reinvent your PR strategy for Europe.
Develop a series of creative campaign peaks for local markets.
Craft messaging and positioning designed for European audiences.
Media train your key spokespeople to ensure your messages land with purpose.
4. Map and track
Ensuring we make the right business impact
Reporting, measurement and real-time data are crucial to ensuring we can accurately track our progress and success. It is only by doing this, and consistently maintaining a vigilant eye on your surroundings, as well as on your competitors’ activities, that you can pivot and adapt when necessary.
Tyto’s Pathfinder service will equip you with:
A real-time view of your visibility and reputational progress.
A media monitoring framework to detect trending topics, debates and issues.
Expert consultancy on-demand to help you seize new opportunities.
