PRWITHOUTBORDERS™ BLOG
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
THE TYTO TECH 500 POWER LIST
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
OUR PEOPLE
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
Sector and industry experience
Enterprise tech
Marketing & advertising tech
Mobile & telco.
Consumer tech
FS & Fintech
Media & entertainment
Automotive
Food & beverage / consumer goods
Health, science and pharma
Social Enterprise
e-Commerce & Retail tech
Business Intelligence
Security
Energy
Travel tech
Professional services
Small Business
In the news
HypeAuditor on RTL
The Chinese platform for very short videos, popular with teenagers, is shaking up an entire industry by becoming the number one source for music discovery.
Remote on Le Monde
Doctors, nurses, IT specialists... While most countries need the same skills in similar sectors, companies are looking abroad for recruitment. But this cannot be improvised and success is not guaranteed.
Esri on Zeit online
The explorer Dawn Wright dived eleven kilometres into the depths of the Mariana Trench. In the darkness she found snail fish, evidence of geology and a beer bottle.
SoSafe on Computer Bild
Young people have grown up with the internet and rarely fall for phishing - you would think. The opposite is the case!
SoSafe on Süddeutsche Zeitung
People who grew up with the internet fall for fraudulent emails more often than older people. Yet the digital natives should actually know better.
Snowflake on Wirtschaftswoche
Martin Hentschel from Berlin writes software for the American data storage expert Snowflake. It was surprisingly efficient - so much so that it triggered a drop in the share price. This is what happened next.
Airship on Econsultancy
Thomas Butta is Chief Strategy and Marketing Officer for Airship. Econsultancy asks him what makes a great mobile app experience, and we learn about why marketers should have what he calls a ‘life after download’ mindset.
Snowflake on Meedia
Snowflake has analysed how marketers use tools for data mining and processing. Almost more exciting than the list of tools are the accompanying questions. CMOs are feeling more and more pressure from management.
Riskified on Journal du net
As more sales are made online, machine learning-based solutions can help secure transactions and combat online fraud. T.R Newcomb, VP of Strategy & Corporate Development at Riskified, comments on this issue.
Workato on ZDNet
Automation is becoming increasingly popular with HR. But how exactly does it help? Maria Joseph, Senior Director EMEA at Workato, explains.
Coupa on Journal du net
Supply and sourcing have undergone a real upheaval in the last two years, mainly due to the impact of the pandemic. Coupa Software's Franck Mornet explains more.
Tuum on Les Echos
The banking world has entered the 21st century, but only on the surface, denounce Sergei Anikin and Ove Kreison, CEO and CTO of Tuum.
Alteryx on ZDNET
While AI can quickly analyze large volumes of data sources and optimize decision-making processes, it cannot replace human judgment. Systemic biases can creep into AI and minority groups may not be well represented.
Remote on Raconteur
In several popular destinations worldwide, digital nomadism is causing socioeconomic problems for the local populace. As hostility towards their remote workers increases, it’s a risk that employers urgently need to manage.
Cortical.io on Tagesspiegel Background
Bitcoin and the energy consumption of cryptocurrencies have been in the spotlight for years. Given the already immense CO2 footprints of data centers, brute force could lead artificial intelligence to a dead end.
Classiq on ComputerWeekly.de
The possibilities of conventional data processing are limited: the data must be descomposed into 1 and 0. Quantum computing is changing its boundaries, opening up many new options that can be used to view multiple variables simultaneously.
3D Systems on ZDNET
Additive manufacturing is an efficient solution in CAD equipment to combat climate change and reduce CO2 emissions.
CircleCI on TechRadar Pro
According to a CircleCI report on the most popular coding languages, Rust just made it into 25th place in 2021 after dropping out of the top 25 in the year prior.
CircleCI on BDM
TypeScript comes in 1st place in the ranking of the most popular languages with developers, according to a CircleCI study based on over than 250 million workflows involving 250,000 projects and from 50,000 organizations worldwide.
3D Systems on Journal du Net
Manufacturers and suppliers in the transport sector can improve their innovative capacity and competitive position through additive manufacturing.
HypeAuditor on Stratégies
With the rise of online banking, cryptocurrencies and global economic uncertainty, the number of finfluencers on social media has increased and french authorities will now keep an eye on those who create content around financial or money-related information.
Photonics21 in La Tribune
Europe must be more ambitious and follow other regions of the world by investing in advanced technologies and remain competitive. In particular photonics, which improves manufacturing systems, artificial intelligence, and smart agriculture.
Classiq in Journal du Net
Quantum computing is fast approaching and soon it will help address today's real-world challenges and deliver tangible business value. Yet many companies still have not developed a strategic plan to prepare for this technological revolution.
CircleCI on TechRadar
Based on CircleCI's findings, TypeScript has now overtaken JavaScript to the number one position, one of the biggest names in the industry. The change is likely down to its features, which allows developers to catch smaller errors locally.
HypeAuditor on Pure Break
More and more followers have unsubscribed from the Insta accounts of big celebrities. HypeAuditor reveals that only 60% of the Instagram profiles are real people and social media platforms are taking actions on this matter.
FIDO on Le Monde
For years, big tech companies were trying replace passwords with a new innovative system. Passkeys are locked in the encrypted memory of the smartphone, providing a more secure method of authentication.
FIDO on The Times UK
Apple, Google and Microsoft put aside rivalries to work together, along with Fido Alliance to create the ‘passkey’, a new system to secure and speed up the login process on websites and apps.
Workato on La Tribune
The automation market is experiencing unprecedented growth, helping organisations increase efficiency and reduce costs, but its adoption is far from uniform across all regions of the world.
Micro:bit on Computer Weekly
In 2022, the number of students taking A-level computing exam increased by 11.27% over the previous year, but is still traversed by the diversity gap.
Alteryx on ZDNet France
As transformation initiatives continue to accelerate, the cloud remains an essential tool for moving from crisis mode to new, more permanent hybrid working practices and recession-fighting strategies.