PRWITHOUTBORDERS™ BLOG
Champions of Content – Q&A with Sophie Glaser, Marketing Director at TradeLink
Content…
The private sector drives influence in European tech
2023 Tyto Tech 500: Journalists overtake business leaders for tech industry influence for the first time
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
TYTO TECH 500
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 is our proprietary research and influencer ranking of the UK, German, French, Dutch and Swedish technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
TYTO RELEVANCE INDEX™
The Tyto Relevance Index™ is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community. It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
WITHOUT BORDERS PODCAST
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
Remote working - why a lack of intent has left bosses scrambling
‘Change is in the air’: Are tech PR firms through the worst?
Why the leisurely European summer in PR is dead
PRovoke Headliners: Brendon Craigie
Q&A with Brendon Craigie
What parenthood taught me about leadership
PR’s love of ‘commercialising good’ has a self-destruct button
Why fear and fawning over ChatGPT reflects a crisis of confidence among communicators
The tech influencer landscape: an increasing focus on solving society’s biggest challenges
Overcoming Imposter Syndrome as a Young PR Professional
‘At times like this, you must be indispensable’ - tech PR firm cautious as digital giants cut jobs
Preparing your agency for a recession
The Journalist’s Perspective on PR
How the Remote Economy is allowing us to reimagine PR agency economics
What PR professionals can learn from Unicorn CEOs about communications
Global PR agencies like Jumbo jets were built for a different era and should be scheduled for retirement

ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.

Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
LEAN INTO A MORE EFFICIENT EUROPEAN PR MODEL
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
OUR PEOPLE
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.

Sector and industry experience

Enterprise tech

Marketing & advertising tech

Mobile & telco.

Consumer tech

FS & Fintech

Media & entertainment

Automotive

Food & beverage / consumer goods

Health, science and pharma

Social Enterprise

e-Commerce & Retail tech

Business Intelligence

Security

Energy

Travel tech

Professional services

Small Business
In the news
Immuta on Security Insider
In the globalised world, it has long become a matter of course that information flows across borders. At the same time, the protection and management of transferred data puts companies and their security officers under constant pressure.
Classiq on ComputerWeekly
The development of human-like AI using quantum computers raises questions. This also involves the legal and ethical implications of the technology.
Remote on Quartz
Being a “good manager” and being a “good remote manager” are two very different things, requiring a different set of skills. Here are 3 ways leaders can shine in a remote environment, according to Remote's CEO.
Pendo on Management Today
Getting the right product-market fit is not easy work, and it’s not something that has a fixed end date—customers’ wants and needs are always evolving, and your product should be evolving with them.
Mozilla on France Culture
Mark Surman is an old hand in new technologies, and a campaigner for a free Internet. This Canadian now chairs the Mozilla Foundation, whose main objective is to regulate Artificial Intelligence. He sees it as a danger if it is not regulated.
Alteryx on Le Journal du Net
Turning to business intelligence when you do not have a data science team has become common practice in companies. However, this is far from effective.
Alteryx on Le Journal du Net
At a time when a company's technological assets number in the thousands, what questions should a CIO ask himself in order to make his infrastructure function in the best possible way?
OutSystems on LeMagIT
Apart from the security and legal risks, generative AI complements but does not replace (at least for the time being) low-code/no-code platforms.
OutSystems on Le Mag IT
You don't have to look very far to come across predictions about the certain demise of the businesses, products and technologies that generative AI is supposed to destroy. What about low-code/no-code software development platforms?
Syndio on Bloomberg
The S&P 500 will have no Black female CEOs. Chris Martin, research economist at Syndio laments the absence of black women in senior positions in this Bloomberg article.
Alteryx on Les Echos
A recent study reveals a significant gap between what French employees think will benefit the company and what is actually in place in terms of data-driven business intelligence.
OutSystems on Les Echos
Generative AI and large language models are not revolutionary technologies, but the world has become aware of their scope since the democratisation of ChatGPT by OpenAI, and among the first to realise this are developers," notes Paulo Rosado.
Pattern on Merkur
Most people have enough to contend with as it is. But a new analysis by the e-commerce company Pattern shows that prices on the online platform Amazon have risen even more.
Remote on Le Journal du Net
Convinced that remote working is here to stay, the co-founder and CEO of Remote.com wants to develop his HR services to help companies work remotely. He tells Le Journal du Net how.
Riskified on L'Agefi
Fraudsters don't take vacations, so payment solutions giant Mastercard and fintech Riskified have sealed a partnership designed to benefit e-commerce sellers. Thanks to artificial intelligence, ecommerce security is the DNA of Riskified,
Remote on Unicorn Bakery
Dive deep into the world of hyper-growth, remote work and entrepreneurial wisdom with Job van der Voort, CEO of Remote, in a conversation with Unicorn Bakery podcast host Fabian Tausch.
Remote on Golem
Commuting to the office five times a week or even having to relocate for your dream job? That could be a working world of the past - at least that's what some employees are convinced of after the end of the pandemic.
Coupa on diginomica
The global NGO’s foreign exchange operations were simplified and became more efficient following collaboration with treasury management software provider Coupa.
Remote on Maddyness
As part of the "Summer Tribune" operation organised by the Maddyness editorial team, we took a closer look at those who are opening a window on the future of business and society. Interview with Job van der Voort, co-founder and CEO of Remote.
Outsystems on Computer Weekly
Paulo Rosado, founder and CEO of Outsystems discuss how AI is changing the work of software developers and how developers can prepare for it.
FIDO on heise
Shikiar is the executive director of the FIDO Alliance, which developed the Passkeys login process. In the interview, he answers our questions.
Photonics21 on Les Echos
Faced with foreign competition and disruptions to supply chains, the photonics industry is facing profound difficulties. The European Union must strive to remain a leader in this key area.
Photonics21 on WirtschaftsWoche
Elizabeth Holmes promised to diagnose diseases from a drop of blood. Your Silicon Valley company became a stock market star – and turned out to be a fraud. In Germany, it is the other way around: a researcher masters the technology, but is in danger of despairing about marketing it.
SoSafe on Euronews
Whether it’s the launch of Threads, the shift to remote work, or even the start of the war in Ukraine, hackers will manipulate our emotions against us, Dr Niklas Hellemann writes.
Remote on 20 minutes
The Remote ranking of countries most respectful of the quality of the work-life balance notes the progress made by France, now on the podium, behind New Zealand and Spain.
iProov on Daily Mirror
SmartCheck, a new scanner using technology from British firm iProov that speeds up border checks, has started running at St Pancras London for business class Eurostar customers
iProov on The Next Web
The system, developed by British tech firm iProov, replaces border checks with a facial verification checkpoint that you just walk straight past.
Conversion Maker on Wirtschaftswoche
ChatGPT is the talk of the town and is being tried out in many places. Now, developer OpenAI has further expanded its ecosystem around the smart voice bot with one of its most important innovations.
Avanade on Les Echos
With predictions of a recession, reduced purchasing power, central bank decisions, and rising energy prices, businesses have faced many challenges this year. Instead of protecting themselves, they must choose to invest in technology at all costs,” says Yvonne Kiely, Head of Advisory at Avanade.
Riskified on Handelsblatt
The number of cases of fraud in online trading is increasing significantly. The reason is technically more sophisticated scams. But thanks to AI, there is hope for customers and retailers.
Remote on Le Monde
The dematerialisation of our activities opens the door to an ever-increasing number of frauds. As criminals acquire a command of digital technology and artificial intelligence tools, they are redoubling their imagination to extract money from their clients.
Fixico on Euronews
For the 2035 deadline to be feasible, accessible and effective maintenance and repair processes are essential for European drivers, emphasizing affordability and sustainability.
ClickUp on Computerworld
The newly launched ClickUp AI allows users to generate content, summarise and organise work, via a multitude of generative AI prompts that have been segmented by job type.
SoSafe on Handelsblatt
Generative AI makes life easier for fraudsters. Phishing emails become more credible, images are easier to fake. If you want to be sure, you have to look closely.
ConversionMaker on Wirtschaftswoche
ChatGPT impresses. But does generative artificial intelligence already have practical use? The first projects in German companies show what is possible: AI advertises office chairs, analyses competitors, answers job applicants and lets factory robots talk.