PRWITHOUTBORDERS™ BLOG
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
THE TYTO TECH 500 POWER LIST
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
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TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
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In the news
HypeAuditor on The Drum
What do influencers and brands make of government intervention? The Drum and HypeAuditor went out and asked influencers and brands what they thought about government legislation, and the results showed that the majority support it.
Alteryx on Decision Achats
The supply chain industry is constantly changing. Paradoxically, it depends heavily on consistency and stability. Drivers, for example, are used to roadblocks, diversions, etc., yet it is the quality of the information available that allows them to adjust their routes.
Coupa on Le Journal du Net
More than ever, companies need to assess and optimise their supply chains to comply with environmental, social and governance standards.
FIDO on WIRED
The FIDO Alliance, a tech industry group, has been working on the underlying standards needed to ditch passwords for almost a decade, and Apple’s Passkeys are the company’s implementation of these standards.
Alteryx on Économie Matin
Looking at the world's most profitable companies, they all have one thing in common: the collection, analysis and processing of data - at scale - to make informed decisions. But what does "data-driven business" really mean and what steps should organisations take to achieve it?
Classiq on ZDNet France
In order to optimise shipping routes, researchers are working on algorithms for quantum computers, which require completely different software than those that run on classical computers, explains Nir Minerbi of Classiq.
3D Systems on ZDNet France
3D Systems has been selected by the Airbus Defence and Space division to manufacture components for the antennas of Airbus' OneSat satellites, which are expected to enter service in 2023.
Supplyframe on Les Echos
A crisis is currently affecting the supply of semiconductors and, more broadly, the production of devices with electronic components. Many sectors are affected, such as household appliances, the automotive industry and the video game industry.
Classiq on L’Usine Nouvelle
The Israeli start-up Classiq, which is attracting increasing attention from investors, has developed software that facilitates the design of quantum circuits. It plans to open an office in Europe.
Supplyframe on Handelsblatt
Customers in the chip industry still need strong nerves, as demand is rising faster than production capacities. For 85% of components, prices are therefore likely to rise in the next twelve months, current figures from the supply chain specialist Supplyframe show.
Supplyframe on BMF TV
According to a study by Supplyframe, "the situation is not improving" and tensions in the supply chain are expected to continue into next year.
Workato on CIO Online
Mobility service provider Free Now relies on Workato's no-code solution to automate various processes, the latest of which is equipment renewal.
FIDO Alliance on HuffPost
The ordeal of passwords could come to an end within a year: Google, Apple and Microsoft announced on Thursday 5 May an agreement to build a system that would allow people to authenticate themselves without having to memorise a series of cabalistic signs.
FIDO Alliance on Spiegel
The greatest danger on the Internet is bad passphrases or passwords that fall into the wrong hands. But that could soon be a thing of the past when passwordless logins become the norm.
FIDO Alliance on The Telegraph
Apple, Google and Microsoft have announced a joint effort to put a new security standard in place, allowing people to sign in to websites and apps using a smartphone device.
Reporters Without Borders on The Irish Times
Ireland has been ranked sixth in a new press freedom index published by Reporters without Borders, but the international non-profit group has warned of rising worldwide political polarisation amplified by “news and information chaos”.
Reporters Without Borders on The Guardian
A record 28 countries are rated “very bad” places for journalism in the World Press Freedom Index, which warns that autocratic regimes are increasingly willing to crack down on independent media outlets.
HypeAuditor on Elle
70% of French influencers surveyed by the HypeAuditor platform said they often or systematically edit their photos before posting them on social networks.
Snowflake on Wirtschaftswoche
Two-thirds of local companies are not ready for the data economy. That is the central finding of a recent study by the American data specialist Snowflake.
Esri on CIO
Using its Esri geographic information system, the Cergy-Pontoise agglomeration community has set up a three-dimensional model to represent certain complex areas of its territory.
Alteryx on Le Journal du Net
Data is everywhere in the enterprise, and SMEs are no exception. However, they still need to be effectively equipped to make full use of data science.
Collibra on Journal du Net
As data has become an integral part of all aspects of our lives, there is a growing need for better solutions for its governance and quality.
HypeAuditor on The Drum
How do influencers feel about the new Digitally Altered Body Image Bill? The Drum and HypeAuditor asked influencers for their thoughts on the editing regulations proposed in the bill.
Esri on Futura Sciences
Discover Esri's Living Atlas ArcGIS, a unique geographic information system that visualises most of the effects of climate change. Dan Pisut, environmental content manager of the Living Atlas of the World at Esri, explains more.
ClickUp on Computerworld
Productivity platform ClickUp has added a Whiteboards feature, enabling more visual collaboration for distributed teams to present and brainstorm ideas. ClickUp Whiteboards will form part of the wider ClickUp portfolio of collaboration tools, which includes Tasks, Docs, Goals, and Dashboards.
Collibra on Blog du Moderateur
A passionate marketer with a "Dream Big" credo, Tifenn Dano Kwan moved to the United States, where she worked for major tech companies in the Silicon Valley. BDM interviews Tifenn Dano Kwan, CMO at Belgian unicorn Collibra.
Wire on WIRED UK
Under the European Union’s wide-ranging Digital Markets Act (DMA), the owners of messaging apps will be required to make them interoperable if another company requests that they do so. Alan Duric, Co-Founder at secure messaging platform Wire, states his opinion on this.
Tuum on BFM Business
Julien Douve, head of partnerships at Tuum, spoke about the activities of its platform specialising in new generation core banking. He also talked about the €15 million fundraising, in the 01 Business programme presented by Frédéric Simottel.
Supplyframe on Handelsblatt
The easing of the market expected for spring has not materialised. Delivery times are likely to lengthen. This will be expensive for the companies affected.
Alteryx on Forbes France
The technology world revolves around data. Every company collects vast amounts of information from multiple sources. Raphaël Savy gives some advice on how to attract and retain the best data talent in this period of "Great Resignation".
Remote on Worklife
An increasing number of companies are expanding their services to open up remote-working opportunities for Ukrainian refugees on the lookout for jobs, across areas including engineering, IT, product design, finance, accounting, sales and marketing. Among them is Remote.
HypeAuditor on Stratégies
HypeAuditor, the influencer marketing data analysis platform, unveils the results of a survey of French influencers referenced on its platform. And also proposes the ranking of the most successful presidential candidates on Instagram.
Tech Talent Charter on Maddyness
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
Tech Talent Charter on ComputerWorld
Five years after its inception, Tech Talent Charter is widening its focus to tackle inequalities in the UK tech sector that go beyond gender. Find out more in this news analysis on Tech Talent Charter's Diversity in Tech 2021 report.
Reporters Without Borders on The Times
Statistics from Reporters Without Borders show that there are 488 media professionals in prison, an increase of 20 per cent in the past year.