Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 is our proprietary research and influencer ranking of the UK, German, French, Dutch and Swedish technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
The Tyto Relevance Index™ is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community. It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
LEAN INTO A MORE EFFICIENT EUROPEAN PR MODEL
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
In the globalised world, it has long become a matter of course that information flows across borders. At the same time, the protection and management of transferred data puts companies and their security officers under constant pressure.
Being a “good manager” and being a “good remote manager” are two very different things, requiring a different set of skills. Here are 3 ways leaders can shine in a remote environment, according to Remote's CEO.
Mark Surman is an old hand in new technologies, and a campaigner for a free Internet. This Canadian now chairs the Mozilla Foundation, whose main objective is to regulate Artificial Intelligence. He sees it as a danger if it is not regulated.
You don't have to look very far to come across predictions about the certain demise of the businesses, products and technologies that generative AI is supposed to destroy. What about low-code/no-code software development platforms?
Generative AI and large language models are not revolutionary technologies, but the world has become aware of their scope since the democratisation of ChatGPT by OpenAI, and among the first to realise this are developers," notes Paulo Rosado.
Fraudsters don't take vacations, so payment solutions giant Mastercard and fintech Riskified have sealed a partnership designed to benefit e-commerce sellers. Thanks to artificial intelligence, ecommerce security is the DNA of Riskified,
Commuting to the office five times a week or even having to relocate for your dream job? That could be a working world of the past - at least that's what some employees are convinced of after the end of the pandemic.
As part of the "Summer Tribune" operation organised by the Maddyness editorial team, we took a closer look at those who are opening a window on the future of business and society. Interview with Job van der Voort, co-founder and CEO of Remote.
Elizabeth Holmes promised to diagnose diseases from a drop of blood. Your Silicon Valley company became a stock market star – and turned out to be a fraud. In Germany, it is the other way around: a researcher masters the technology, but is in danger of despairing about marketing it.
With predictions of a recession, reduced purchasing power, central bank decisions, and rising energy prices, businesses have faced many challenges this year. Instead of protecting themselves, they must choose to invest in technology at all costs,” says Yvonne Kiely, Head of Advisory at Avanade.
The dematerialisation of our activities opens the door to an ever-increasing number of frauds. As criminals acquire a command of digital technology and artificial intelligence tools, they are redoubling their imagination to extract money from their clients.
ChatGPT impresses. But does generative artificial intelligence already have practical use? The first projects in German companies show what is possible: AI advertises office chairs, analyses competitors, answers job applicants and lets factory robots talk.
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