PRWITHOUTBORDERS™ BLOG
Breaking down barriers: The rise of women in European Tech
Champions of Content – Q&A with Aidan McLaughlin: Global Director of Branded Content and Storytelling at Indeed
Champions of Content – Q&A with Bhavesh Vaghela: Chief Marketing Officer at ActiveOps
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
TYTO TECH 500
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
TYTO RELEVANCE INDEX™
The Tyto Relevance Index™ is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community. It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
WITHOUT BORDERS PODCAST
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
PR’s love of ‘commercialising good’ has a self-destruct button
Why fear and fawning over ChatGPT reflects a crisis of confidence among communicators
The tech influencer landscape: an increasing focus on solving society’s biggest challenges
Overcoming Imposter Syndrome as a Young PR Professional
‘At times like this, you must be indispensable’ - tech PR firm cautious as digital giants cut jobs
Preparing your agency for a recession
The Journalist’s Perspective on PR
How the Remote Economy is allowing us to reimagine PR agency economics
What PR professionals can learn from Unicorn CEOs about communications
Global PR agencies like Jumbo jets were built for a different era and should be scheduled for retirement

ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.

Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
LEAN INTO A MORE EFFICIENT EUROPEAN PR MODEL
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
OUR PEOPLE
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.

Sector and industry experience

Enterprise tech

Marketing & advertising tech

Mobile & telco.

Consumer tech

FS & Fintech

Media & entertainment

Automotive

Food & beverage / consumer goods

Health, science and pharma

Social Enterprise

e-Commerce & Retail tech

Business Intelligence

Security

Energy

Travel tech

Professional services

Small Business
In the news
Remote on Cadremploi
A US study has announced that of the 170,000 redundancies in the US tech industry, 74% of the people have already found a job. Among the quarter still on the job are French people. Hence our question: will the latter return to work in France?
SoSafe on Infosecurity Magazine
Dr Niklas Hellman, CEO of SoSafe, highlights the benefits of a total transparency approach to dealing with cyber-attacks.
Airship on Journal du Net
Marketing trends come and go over time, but some will forever shape the way we think about customer experience. A column by Pauline Henry, Head of Account Management at Airship.
Remote on Haufe
Seven tips for virtual teamwork: Nadia Validis shares insights from her day-to-day work, where 900 people around the world collaborate completely remotely.
ClickUp on ComputerWorld
New research from ClickUp seeks to uncover the trends that determine whether a company has high or low levels of productivity.
ClickUp on Worklife News
While well-meaning and purportedly progressive organizations have now built in as much flexibility and autonomy as possible in the former group, as an unintended consequence, they are creating an ever-expanding gulf been desk and deskless workers.
Remote on Forbes France
Most remote or hybrid workers consider flexibility even more important than their pay. 20% of remote workers, if they could work anywhere without affecting pay and benefits, would likely stay with their current company for +10 years.
Classiq on ComputerWeekly
The shortage of skilled workers in the tech industry continues to be a major problem, and in quantum computing, staffing is even thinner. Companies should train staff early.
Supplyframe on L'Usine Nouvelle
Supply tensions are easing for most electronic components. But difficulties in the automotive and industrial sectors, which use rather mature chip technologies, are expected to continue into 2023.
CircleCI on ZDNet France
How can companies ensure that their teams can rest during the holidays while maintaining productivity? The answer is provided by Jean-Philippe Leblanc, Senior Vice President of Engineering at CircleCI.
ClickUp on Business Leader
In this guest article, Richard McGuinness, Vice President of EMEA Sales at ClickUp, discusses software as a service, why the ‘SaaS sprawl’ happens, and how IT leaders can fix it.
Classiq on ZDNet France
What steps can companies take to ensure that they have the necessary quantum skills in the near future? Erik Garcell, technical marketing manager at Classiq, provides some answers.
Tuum on ZDNet France
To achieve a successful digital transformation, banks need to transform their infrastructure and start using data on a much larger scale. Ove Kreison, CTO of Tuum, explains.
Reporters Without Borders on The i
Russian journalist Dmitry Muratov answers i‘s questions while attending the 2022 Press Freedom Awards ceremony in Paris, held by Reporters Without Borders (RSF).
HypeAuditor on Econsultancy
Econsultancy asked several experts to delve into what the year ahead might look like for influencer marketing. Talking points include the cost-of-living crisis, potential regulation, live shopping, and more.
Collibra on Journal du net
More and more companies are turning to the cloud. This is because the benefits are many and attractive: cost reduction, flexibility, process improvement, and reduced silos.
Reporters Without Borders on The Times
The number of reporters imprisoned worldwide rose to 533 this year, according to findings by Reporters Without Borders (RSF). The figure is up from 488 last year, already a record, the France-based charity revealed.
Remote on Computer Weekly
As the tech skills gap persists, research shows many hiring managers in the UK are now looking for talent in other countries.
Remote on BSmart TV
Being 100% remote is possible, but only if it's done right. Remote's Marguerite Monrose explains more on Delphine Sabattier's B Smart TV about the obstacles and opportunities of working remotely.
Alteryx on La Tribune
What is driving the 'data science brain drain'? And how can companies help the profession regain its glorious status as the "sexiest job of the century"? By Adam Wilson, Senior Vice President and General Manager of Trifacta by Alteryx.
Esri on Tagesspiegel
Jack Dangermond and Jürgen Schomakers from Esri write about why digital twins are so important, which pioneers are already there and how they can help a smart city with regard to global warming.
Conversion Maker on Wirtschaftswoche
How the new super chatbot works, why it is so much better than other voice assistants - and what its future might look like. Featuring Michael Witzenleiter, head of start-up Conversion Maker from Offenburg in Baden-Württemberg.
Coupa on Capital
Many companies react to a recession by cutting costs. But in doing so, they squander long-term opportunities for innovation. In the end, this can be expensive, says Coupa's CEO.
Immuta on Tech Radar
The EU act is a legitimate, first attempt to regulate AI practices and in this sense should be welcome, says Sophie Stalla-Bourdillon, Senior Privacy Counsel and Legal Engineer at data security platform Immuta.
Alteryx on Raconteur
Predictive analytics is becoming a valuable tool for companies seeking to model the likely outcomes of key decisions before committing themselves. But implementing the tech is easier said than done
Riskified on ZDNet France
For e-retailers, it is essential to maintain the delicate balance between security and smoothness of the payment process. T.R Newcomb, VP of Strategy & Corporate Development at Riskified, explains.
4 in 10 Dutch companies looking for tech talent do so abroad – Netherlands international frontrunner
Remote on Business Insider Netherlands
No fewer than four in ten Dutch companies hiring technologically specialised staff are casting their rod abroad, research shows. In doing so, the Netherlands leaves other countries, such as the United Kingdom and the United States, far behind.
Remote on L'Usine Digitale
A new study from Remote highlights that only 11% of French tech companies are looking abroad to recruit new candidates in a context of talent shortage.
Remote on IT Pro UK
UK overseas hires still lag behind global numbers but increased diversity, interest in markets, and tech talent all lead businesses to look outside London