PRWITHOUTBORDERS™ BLOG
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
THE TYTO TECH 500 POWER LIST
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
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Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
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In the news
HypeAuditor on Stratégies
With the rise of online banking, cryptocurrencies and global economic uncertainty, the number of finfluencers on social media has increased and french authorities will now keep an eye on those who create content around financial or money-related information.
Photonics21 in La Tribune
Europe must be more ambitious and follow other regions of the world by investing in advanced technologies and remain competitive. In particular photonics, which improves manufacturing systems, artificial intelligence, and smart agriculture.
Classiq in Journal du Net
Quantum computing is fast approaching and soon it will help address today's real-world challenges and deliver tangible business value. Yet many companies still have not developed a strategic plan to prepare for this technological revolution.
CircleCI on TechRadar
Based on CircleCI's findings, TypeScript has now overtaken JavaScript to the number one position, one of the biggest names in the industry. The change is likely down to its features, which allows developers to catch smaller errors locally.
HypeAuditor on Pure Break
More and more followers have unsubscribed from the Insta accounts of big celebrities. HypeAuditor reveals that only 60% of the Instagram profiles are real people and social media platforms are taking actions on this matter.
FIDO on Le Monde
For years, big tech companies were trying replace passwords with a new innovative system. Passkeys are locked in the encrypted memory of the smartphone, providing a more secure method of authentication.
FIDO on The Times UK
Apple, Google and Microsoft put aside rivalries to work together, along with Fido Alliance to create the ‘passkey’, a new system to secure and speed up the login process on websites and apps.
Workato on La Tribune
The automation market is experiencing unprecedented growth, helping organisations increase efficiency and reduce costs, but its adoption is far from uniform across all regions of the world.
Yotpo on Marketing Week
35% of UK consumers is more inclined to make a purchase after receiving an SMS from a brand than they were two years ago.
Cortical.io on E&T Magazine
Focusing on efficiency in algorithm development is a critical step to avoid another "AI winter".
Tuum on Tagesspiegel
No major bank has reached the digital age yet. Many have tried, but have not succeeded. Banks need to begin to conceive of digitalization as an ongoing process.
Collibra on Forbes
Data intelligence maturity companies achieve 3x better business benefits. How organisations activate data analytics will be key to their future success.
Riskified on Das Computer
Despite new regulations such as 3D-Secure, fraudulent chargebacks have increased. But 60% of e-commerce decision-makers in companies with an annual turnover of at least 75 million euros in Germany, France, Italy and Great Britain think these tools are effective.
Micro:bit on Computer Weekly
In 2022, the number of students taking A-level computing exam increased by 11.27% over the previous year, but is still traversed by the diversity gap.
Alteryx on ZDNet France
As transformation initiatives continue to accelerate, the cloud remains an essential tool for moving from crisis mode to new, more permanent hybrid working practices and recession-fighting strategies.
Photonics21 on Tagesspiegel
Photonics is largely unknown, yet it is an absolutely key technology in digitalisation, says Lutz Aschke from the Photonics 21 industry association. Politicians must become aware of its great importance.
Classiq on La Tribune
There is now a race between established giants and new entrants to the quantum market. The technology promises to revolutionise many sectors of activity such as cybersecurity, finance, supply chain, the pharmaceutical industry, defence and even weather forecasting.
HypeAuditor on The Drum
Influencers say brands are canceling campaigns, reducing fees and brokering gifting-only deals. The Drum commissioned HypeAuditor to survey influencers in the UK and US to find out how the economic downturn had affected their businesses.
Alteryx on La Tribune
Fraud, waste and abuse are a pervasive challenge in our society, both in the public and private sectors. Malicious crooks and cybercriminals are also coming out of the woodwork to exploit others who are more vulnerable during emergencies.
ClickUp on Sifted
For many startups, the idea of a four-day work week sounds like a dream. But there’s also been evidence that it can be hard to implement — and some employees end up working the fifth day anyway.
HypeAuditor on Strategies
HypeAuditor has compiled a ranking based on data on French companies that ran campaigns with influencers on Instagram in the first six months of 2022.
Fruitcore on Süddeutsche Zeitung
Robots are expensive and destroy jobs? As if! New manufacturers and devices show they could even alleviate skills shortages and supply chain problems.
Esri on Nature
Ocean-mapping specialist and chief scientist at Esri Dawn Wright is the first Black person to visit Challenger Deep.
HypeAuditor on Le Parisien
In France, nearly one in three influencers is estimated to have fake followers. This scourge is distorting digital life around the world, to the point of calling into question Elon Musk's takeover of Twitter. Platforms are trying to combat this by investing in monitoring.
Remote on Computerworld
Remote work opens up a global talent pool, but it can be tricky to hire workers in other countries. A new breed of global hiring firms wants to take the pain out of the process with user-friendly cloud platforms.
Remote on Business Insider
Benefits are an important way for employers to retain their employees. Remote conducted a survey to find out which benefits are the most popular.
HypeAuditor on e-marketing
Influencer marketing is a great tool for brands to authentically connect with their audience. However, there are two key considerations that marketers should take into account to ensure that their influencer marketing strategies do not go awry.
Owkin on Tagesspiegel
While siloed medical data has held back progress in the past, something is now happening: innovations in artificial intelligence such as federated learning promise faster progress in research while protecting sensitive health data.
Remote on Le Figaro
Flexible working hours, employer-funded pension plans and overtime pay are the three most popular employee benefits, according to a Remote survey, with the French among the least attracted to remote working.
Remote on GQ
The ranking of the 20 best cities to live in Europe in 2022 has been published. Remote's ranking reveals which countries in Europe have the best work-life balance.
Coupa on Evening Standard
Bankers are bracing themselves for a summer jobs cull as business dries up and financial firms cut back after over-hiring in a race for talent in the last two years.
HypeAuditor on n-tv
Stock tips on YouTube, cryptogurus on Instagram: On social media, financial influencers promise quick returns. With some bloggers you can learn a lot, with others you can only lose a lot.
Tech Talent Charter on Maddyness
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
Reporters Without Borders on The Times
Statistics from Reporters Without Borders show that there are 488 media professionals in prison, an increase of 20 per cent in the past year.