PRWITHOUTBORDERS™ BLOG
Why your marketing campaign needs to start with a hero
Tyto launches Pan-European Content Studio
Tyto launches 2022 Tyto Tech 500 influencer report
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
TYTO TECH 500
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
TYTO RELEVANCE INDEX™
The Tyto Relevance Index™ is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community. It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
WITHOUT BORDERS PODCAST
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
What parenthood taught me about leadership
PR’s love of ‘commercialising good’ has a self-destruct button
Why fear and fawning over ChatGPT reflects a crisis of confidence among communicators
The tech influencer landscape: an increasing focus on solving society’s biggest challenges
Overcoming Imposter Syndrome as a Young PR Professional
‘At times like this, you must be indispensable’ - tech PR firm cautious as digital giants cut jobs
Preparing your agency for a recession
The Journalist’s Perspective on PR
How the Remote Economy is allowing us to reimagine PR agency economics
What PR professionals can learn from Unicorn CEOs about communications
Global PR agencies like Jumbo jets were built for a different era and should be scheduled for retirement

ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.

Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
LEAN INTO A MORE EFFICIENT EUROPEAN PR MODEL
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
OUR PEOPLE
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.

Sector and industry experience

Enterprise tech

Marketing & advertising tech

Mobile & telco.

Consumer tech

FS & Fintech

Media & entertainment

Automotive

Food & beverage / consumer goods

Health, science and pharma

Social Enterprise

e-Commerce & Retail tech

Business Intelligence

Security

Energy

Travel tech

Professional services

Small Business
In the news
Fixico on FOCUS
The German automotive landscape is being shaken up by Tesla and new competitors from China. However, most of the newcomers have neither their own workshops nor dealer networks.
Fixico on Stern
Today, almost anything is possible via an app. Whether you want to find your dream partner or go shopping, no problem. Now, the first car manufacturers are relying on digitalisation for workshop visits and swearing off the traditional car dealership.
Syndio on Euronews
Simply rewarding men for being more confident in the workplace is inexcusable, Ritu Mohanka writes. The Syndio EMEA MD discusses the gender pay gap, equal pay and the confidence gap in this article.
Riskified on WirtschaftsWoche
They buy credit card data for five euros and exchange scam instructions via Telegram chat. Here, an expert gives insight into the business model of cyber criminals: Assaf Feldman is the founder of the Israeli company Riskified.
Alteryx on Le Monde
To ensure the training and recruitment of future data professionals in France, human creativity and technical skills must be brought together, explains Alteryx's Libby Duane Adams in an article for Le Monde.
Collibra on Forbes France
Most companies now recognise the important role of data in their strategy. At a time when companies are collecting more data than ever before, most are failing to optimise the way they use it, or even use it at all.
Remote on OTWTNW
Employees’ need for more flexibility will lead to significant changes in the world of work. Listen to the latest episode of the ‘On the way to New Work’ podcast featuring Job van der Voort, CEO and Co-founder of Remote.
Conversion Maker on Capital
Artificial intelligence has made amazing progress. Many ask: When will it be able to think better than humans? But at least as important is: Can Europe keep up with the USA and China in terms of development?
Remote on Insider
Job van der Voort says that staff use AI to search through information in its databases on a daily basis at Remote, his HR company that helps firms employ people globally by managing their payroll, benefits, compliance, and taxes.
Immuta on Diginomica
The third largest Nordic bank, Swedbank, sees data access as a door to a whole new way of working with information.
Syndio on FT
What can be done to make pay fairer at all levels? It’s hard, since people come in at different salary points, or are switching industries, or have been underpaid because of bias among previous managers’ evaluations.
iProov on The Times
We live online lives. We manage our finances through apps and communicate with companies via WhatsApp, while businesses hire people they have never met in person for fully remote roles. But is it now time to rethink how we use the internet?
Syndio on Bloomberg
Hoping to speed up the march to equality, the EU on Thursday approved the Pay Transparency Directive, a series of reforms for employers across its 27 member nations aimed at closing the gender pay gap.
Avanade on ZDNet France
Gaurav Aggarwal, SVP global lead - managed security service & industry security solutions at Avanade, offers three important tips for ensuring the security of connected healthcare devices.
Remote on heise
Distributed teams are here to stay - or so most managers believe. A report by the provider Remote sheds light on the different perspectives.
Supplyframe on L'Usine Nouvelle
Supplyframe published in early March in its latest Commodity IQ report, which reveals positive signals that supply and demand are in balance and that price and availability issues are easing at the start of the year.
ClickUp on Irish Times
Productivity platform ClickUp has opened its new Dublin office as the company focuses on growth in the Europe, Middle East and Africa regions.
Remote on Sifted
Language plays a big part in the startup ecosystem — but, this cofounder argues, using English as a common corporate tongue is the only way forward
Riskified on Handelsblatt
Shop operators and customers on the Internet are increasingly becoming victims of fraud. They can then file a criminal complaint online. What is important here.
Remote on People Management
History has shown technology has never 'taken our jobs' – it's time to celebrate these breakthroughs and disregard the knee-jerk reactions, says Job van der Voort
Alteryx on Forbes France
Today, more than ever, business leaders are under great pressure to do more with less, but also to make decisions in real time in an uncertain environment.
Classiq on Maddyness
Microsoft and the Israeli startup Classiq have just launched a joint offer for universities and researchers. The aim is to accelerate the democratisation of quantum computing.
Coupa on Le Monde
Logistics specialist Madhav Durbha argues in an article for "Le Monde" for the overcoming of the "just-in-time" logic, which has long dominated companies' supply chains.
Airship on L'ADN
According to a study, more than 8 out of 10 French people use health-related mobile applications on a daily basis to eat better, practice sports, monitor their heart or improve their sleep.
FIDO on Le Journal du Net
In recent years, our lives have become so intertwined with the virtual world that not having access to a digital service means being excluded from essential parts of society. Simple and secure digital accessibility is now a basic human right.
Alteryx on Le Journal du Net
When it comes to customer experience, companies can take a cue from the autonomous car and video game industries - if they have the right strategies and tools in place.
Classiq on Le Journal du Net
The quantum revolution is underway. Companies are already exploring this new advance, but they need to start thinking about how they will patent their IP.