Tyto Perfect Partners: Contentsquare

Contentsquare is a global leader in digital experience analytics.

Its AI-powered platform provides rich and contextual insight into customer behaviours, feelings and intent, enabling businesses to build empathy and create lasting impact.

As Contentsquare expanded across Europe and launched into new markets, scaling its PR efforts across the region became increasingly challenging.

Managing multiple in-country agencies took up too much time, limiting the in-house PR team’s ability to focus on strategy and making it difficult to grow visibility across all markets.

Partnering with Tyto in early 2024 to coordinate and deliver European PR across France, UK and Italy made things more manageable, with a single team working together to strengthen Contentsquare’s brand awareness and build traction in each market.

Initial Impressions

When Contentsquare started working with Tyto, it was at a critical moment for the PR team, with the company’s flagship digital experience benchmark report coming up.

Recognising the report’s potential to make a big impact and the need to deliver a strong return, Tyto’s borderless team jumped into action to ensure that the launch was primed for success, working together to quickly deliver results in every market.

Making an Impact

Tyto’s PRWithoutBorders™ operating model has been a great help for Contentsquare. It has simplified international strategy and coordination, ensuring that PR efforts across Europe are managed efficiently and effectively, with flexibility built-in to meet changing needs.

By balancing local needs with an international outlook, Tyto’s borderless team ensures that Contentsquare’s European PR programme delivers tangible results in every market.

This unique approach allows Tyto to adapt to market-specific demands across the region, driving greater impact while keeping Contentsquare’s goals front and centre.

“We’ve had a lot of successes working with Tyto. What I find amazing that there’s a great alignment with our business goals and the way we function with Tyto. We even recently added a new market. We now integrated the German market to Tyto’s portfolio, alongside the UK, France, and Italy.”

Seamless Relationship

Tyto’s close working relationship with Contentsquare has been built on trust, collaboration, and a shared commitment to delivering results from day one.

Contentsquare’s in-house PR team appreciate Tyto’s local market insights, strategic recommendations, and agile way of working. Acting as an extension of the internal team, Tyto is fully integrated into Contentsquare’s internal collaboration channels.

“I can really rely on Tyto to meet every market’s unique needs everywhere they operate. I really consider them as advisors and experts and well, it feels good to be in good hands. We have a very smooth, very frank and honest relationship, which I really appreciate. We communicate in a good way, and I can also challenge them. I feel it’s a win-win situation and I really like that”

Lessons for Multi-Market PR

Managing international PR programmes is often a lesson in prioritisation. You can’t do everything or be everywhere all at once, so it’s important to focus on the most critical areas.

A thorough approach to evaluating PR helps by providing the data and insight you need, to ensure that you’re making the desired impact and optimise activity where needed.

For this reason, flexibility is built into Tyto’s model, allowing clients to easily add or change countries and services as needed, ensuring they can adapt when necessary.

“It’s essential to prioritise certain markets over others. You can’t put the same level of energy into everywhere you operate, just like in business. You also need to report effectively. As a data-driven company, we’re very focused on reporting because data helps us make better decisions. By reporting every month and quarterly, we can spot changes and adjust our strategies as needed.”

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