Tyto Perfect Partners: Remote

Remote is a Global HR Platform that makes it simple to recruit, manage, and pay anyone, anywhere. 

As a rapidly scaling, globally distributed business with big ambitions, Remote started working with Tyto in 2020 amid the seismic shift to remote working triggered by the pandemic.  

Since then, our pan-European team have provided agile support, enabling Remote to build strong relationships with the media and drive visibility across multiple markets.

Initial Impressions

With a borderless team spread across Europe, Tyto was a natural fit for Remote.  

Our shared values and collaborative way of working meant that we could seamlessly support Remote, working as an extension of the in-house communications team. 

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, Tyto’s in-built flexibility allows Remote to dial-up support as needed, with the flexibility to add countries or services as needed. 

Making an Impact

As a global business with rapidly changing needs, Remote required a PR partner with the agility and flexibility to support it in achieving its ambitious growth objectives. 

Launching an integrated PR programme with Tyto has allowed Remote to reach new heights, securing the attention of media and potential customers across Europe. 

Tyto’s unique PRWithoutBorders™ operating model has provided the flexibility and efficiency that Remote needed to maximise its budget and deliver a high level of ROI.

“PR is a strategic tool for us and a key part of our marketing strategy. It provides us the kind of visibility that frankly we would not be able to afford with paid media alone. Just through having strong ideas, having an agile team working quickly, being able to respond to journalists when they need us — those are the kind of things that help us get the brand visibility that we’re looking for. Tyto helps us to do that and has been a big part of Remote’s growth.”

Seamless Relationship

Tyto has become fully embedded within Remote’s internal channels, allowing Remote to meet the needs of media around the clock. Tyto is trusted to handle fast turnaround media inquiries and drive proactive PR activity, working in tandem with local spokespeople and marketing leads across Europe, during the hours when the in-house comms team aren’t online.

“Maintaining high standards in our PR is really important. Working with Tyto, I don’t have to wonder about the quality of the talent that we’re getting in each market or whether they share our values. I know that the level of quality is always going to be there. The level of talent will always be there, especially as we enter new markets and grow ourselves.”

Lessons for Multi-Market PR

To effectively run a global communications programme, it’s essential to have a team that understands both the local market and the needs of the local media.  

Tyto’s PRWithoutBorders™ model takes this a step further, with a single joined-up team working together across Europe. This approach helps Remote maximise the impact of its resources in the region, while ensuring ideas flow freely and aren’t locked in siloes.

“When it comes to running global comms programme, the only way you can succeed is if you are thinking local first. It’s fine to have a global strategy and a global plan but results always happen at the local level. You’re always going to need someone in the local country who reaches out to a local journalist and tells a local story. There’s no way you could succeed without that. The Tyto team enables that for Remote.”