Global brands trust OutSystems to tackle mission critical projects and turn big ideas into software that moves their business, people, and the world forward.
With IT buyers becoming increasingly discerning and the media landscape continuing to consolidate across Europe, we began working with OutSystems in 2022 to streamline the communications programme in the region.
We were asked to increase engagement with top tier media and drive further brand awareness though a global strategy and a locally tailored approach.
Our pan-European team have helped OutSystems expand its presence in the most influential industry publications across the UK, Germany, France, and the Netherlands.
Since joining forces, our partnership with OutSytems has grown as we have built close ties with the global and EMEA PR teams.
In 2024, Shayna Chapel joined OutSystems to lead Global Communications, bringing her experience from high-growth scale-ups including ChartHop and Fuze (part of 8×8).
From day one, we quickly established a strong rapport, delivering results that exceeded expectations through our borderless approach to PR and communications.
“Tyto’s approach to PRWithoutBorders combined with their talent, their scrappiness and their strategic thinking really immediately blew me away. I inherited this team, but I was super impressed and thrilled to see that we had such a strong partner across the region.”
Shayna Chapel
Director of Global Communications at OutSystems
By harnessing our PRWithoutBorders™ approach, OutSystems was able to streamline its PR efforts across Europe, enhancing efficiency and consistency across the region
Instead of juggling multiple local agencies to coordinate activity across markets, our pan-European team allows OutSystems to bring everything together under one roof.
With a joined-up team working together to provide consistent support, we ensure that global activities are effectively localised and investment in content is fully realised.
This is critical for a fast-moving business like OutSytems, with this centralised effort and local knowledge making it possible for the PR team to quickly determine what is most relevant for which markets and move faster to tap into rapidly changing news cycles.
With flexibility built-in, we consistently deliver strong results across all target countries, adjusting focus and scaling as needed to meet OutSystems’ evolving needs.
“Working with Tyto is easy and truly a pleasure. They are smart and scrappy and they’re not afraid of hard work. The team is a true extension of our corporate comms function, and fundamentally, I really trust their guidance.”
We quickly integrated into OutSystems’ communications team, providing support with a proactive press office function, and offering strategic counsel and local insights.
Working closely with OutSystems’ EMEA PR manager, we integrated into day-to-day activities across Europe. We helped to centralise communications across the region, while supporting global announcements and initiatives with proactive PR tactics.
With pressure increasing on the communications team to measure and report like a revenue marketing team, we feed directly into OutSystems’ measurement channels, helping to showcase the success of the European PR programme to key stakeholders.
“My advice would be to invest in agency partners who you trust. As comms professionals, we’ve come to expect the unexpected, but what we can control is the partners we choose to help navigate our brand stories and to navigate the inevitable hurdles that come up. And when you have the right partners who you trust in place, it’s just one less thing to worry about and juggle.”
Having a partner you can trust is critical to navigating the unpredictable and rapidly changing world of multi-market communications.
Tyto’s partnership with OutSystems continues to provide valuable support increasing brand visibility across Europe. Our uniquely borderless approach removes the headaches that can often go with managing multiple disparate agency teams while harnessing local expertise to deliver the maximum impact in each market.
