InsightsTyto Relevance Index

Tyto Relevance Index™

The Tyto Relevance Index™ reveals the themes shaping the leading edge of Europe’s technology conversation, based on analysis of its most influential voices across media and social channels.

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A data-driven view of Europe’s tech debate

The world’s most successful organisations use data to guide decision-making, yet PR and comms teams have traditionally relied more on instinct and experience.

The Tyto Relevance Index was created to address that, providing a data-driven analysis of Europe’s technology conversation, based on what the most influential voices are discussing across media and social channels.

Building on the Tyto Tech 500, our annual ranking of the most influential voices in Europe’s technology ecosystem, it shows what those voices are saying and how the conversation is evolving across markets and sectors.

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Why this matters for communications leaders

The Relevance Index provides PR and communications teams with a clear view of the themes gaining momentum at the leading edge of Europe’s technology conversation.

By understanding what influential voices are discussing, and how those themes vary across markets, organisations can identify where attention is building, how narratives are shifting and which issues are likely to shape industry and policy debates.

This helps communications teams move beyond instinct and align their messaging with the topics actively shaping Europe’s technology agenda, while developing clearer, more differentiated narratives relevant to audiences in each market.

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What the Relevance Index reveals

AI is the common thread across the conversation
Artificial intelligence now sits at the centre of what influential voices are discussing, shaping debate across every sector.

Global players shape the agenda
The organisations most frequently mentioned are often global technology companies, particularly those headquartered in the United States.

Category boundaries are breaking down
We are seeing the beginning of a ‘category collapse’, with themes increasingly overlapping across AI, infrastructure, data and regulation.

Policy is influencing how technology is discussed
Regulation is playing a central role in how technologies are developed, deployed and debated across Europe.

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Explore the sectors shaping the conversation

Tech 500

Actionable insights to drive impactful PR strategies in Europe

Launched in 2017, the Tyto Tech 500 is the only data-driven ranking of B2B technology influencers shaping Europe’s ecosystem based on in-depth analysis and multiple data points.

It identifies the most influential voices across media, social and digital channels, providing the foundation for the Relevance Index, which analyses what those voices are saying.

More than a list, the Tyto Tech 500 is a practical resource for senior PR and communications leaders at fast-growing B2B technology companies.

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