Tyto Relevance Index™
The world’s most successful companies use data to inform key business decisions. We believe that communications should be no different.
The data-powered insights service to help your business stay relevant
The Tyto Relevance Index™ is a data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community.
It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
It has been developed by Tyto Labs, Tyto’s research and development arm which is focused on exploring new technologies, channels, services and methodologies.
The Tyto Relevance Index™ is a free data-powered insight service. If you want to be the first to receive the insights monthly, subscribe to our email newsletter and you will receive them at the beginning of each month in your inbox.
Which technology trends are dominating social media?
The graph displays the most prominent topics from social media posts during the last month. You can filter the graph to see the pan-European view (results across the UK, Germany and France), only one country, two different countries, the pan-European results and one country, and the pan-European results and two countries.
Which socioeconomic trends are dominating social media?
The graph displays the most prominent topics from social media posts during the last month. You can filter the graph to see the pan-European view (results across the UK, Germany and France), only one country, two different countries, the pan-European results and one country, and the pan-European results and two countries.
How is the share of social posts around each tech topic evolving?
This is how the share of social posts about each topic has evolved since 2022. You can filter the graph to see the pan-European view (results across the UK, Germany and France), only one country, two different countries, the pan-European results and one country, and the pan-European results and two countries. You can also select specific topics you want to highlight.
How is the share of social posts around each socioeconomic issue evolving?
This is how the share of social posts about each topic has evolved since 2022. You can filter the graph to see the pan-European view (results across the UK, Germany and France), only one country, two different countries, the pan-European results and one country, and the pan-European results and two countries. You can also select specific topics you want to highlight.
Insights to help your business stay relevant
The Tyto Relevance Index™ analyses the most prominent topics being discussed by the most influential people working in technology from across the UK, France and Germany, those who are included in the Tyto Tech 500.
It analyses public social media posts on LinkedIn and X of our Tyto Tech 500 cohort of influencers – over two thousand individuals – spanning 30 different categories related to technology and socio-economic trends. The 15 tech trends include topics such as data economy, cybersecurity, AI & ML and future of connectivity. The 15 socio-economic issues include topics such as climate change, recession, supply chain and health risks.
Our data-powered insights service highlights the topics that are most relevant to the top influencers in European technology, from business leaders to academics and journalists.
New data is shared with Tyto clients and email newsletter subscribers monthly, highlighting month-by-month comparisons and the prediction of future trends.
Tyto Tech 500
The Tyto Tech 500 is our proprietary ranking of the most influential individuals working in technology across Europe.
To be in the list, individuals must have social media, online and offline influence. The Tyto Tech 500 is the first data-driven ranking of European technology influencers that isn’t reliant on single metrics or subjective opinion.
