InsightsTyto Relevance Index

Tyto Relevance Index™

The Tyto Relevance Index™ reveals the themes shaping Europe’s technology debate, based on analysis of its most influential voices.

A data-driven view of Europe’s tech debate

The world’s most successful organisations use data to guide decision-making, yet PR and comms teams have traditionally relied more on instinct and experience.

The Tyto Relevance Index was created in 2022 to address that, analysing what the most influential voices in technology are discussing at the forefront of the debate across media and social platforms.

It complements the Tyto Tech 500, our annual ranking of the most influential voices in Europe’s technology ecosystem, by showing what those voices are saying, and how the conversation is evolving across Europe, within markets and across sectors.

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Why this matters for communications leaders

The Relevance Index provides PR and communications teams with a clear view of the themes gaining momentum at the leading edge of Europe’s technology conversation.

By understanding what influential voices are discussing, and how those themes vary across markets, organisations can identify where attention is building, how narratives are shifting and which issues are likely to shape industry and policy debates.

This helps communications teams move beyond instinct and align their messaging with the topics actively shaping Europe’s technology agenda, while developing clearer, more differentiated narratives that are relevance to audiences in each market.

What the Relevance Index reveals

A new edition launches on 26 March 2026.

Explore the sectors shaping the conversation

  • Artificial Intelligence
  • Cloud, Infrastructure & Platform Services
  • Cybersecurity, Risk & Digital Trust
  • Data Management & Advanced Analytics
  • Digital Commerce & Supply Chain Management
  • Emerging Technology
  • Financial Technology
  • Marketing Technology & Customer Experience
  • Telecommunications
  • Workforce Technologies
Tech 500

Actionable insights to drive impactful PR strategies in Europe

Launched in 2017, the Tyto Tech 500 is the only data-driven ranking of B2B technology influencers shaping Europe’s ecosystem based on in-depth analysis and multiple data points.

It recognises those who demonstrate high levels of influence across the media, social media, and digital channels, regardless of their origin or location.

More than a list, the Tyto Tech 500 is a practical resource for senior PR and communications leaders at fast-growing B2B technology companies.

Download the report
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