Snowflake
Leading the Industrial IoT debate and generating leads

In less than a decade, Snowflake has emerged as a transformative force, revolutionising the landscape of data management on a global scale. Snowflake delivers the Data Cloud, a global network where thousands of organisations mobilise data with near-unlimited scale, concurrency, and performance.

Snowflake’s customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 647 of the 2023 Forbes Global 2000 (G2K) trust the company.

Tyto positioned Snowflake as a leading authority in the ongoing debate on the state of Industrial IoT in Germany and Switzerland. Tyto secured 10 high-impact articles, reaching an extensive audience of over 558,000 readers in notable publications such as Silicon, Computerwoche, and IT Welt. This strategic media outreach not only enhanced Snowflake’s visibility but also generated significant traction, yielding 350 valuable leads for the company.

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