The FIDO Alliance is an open industry association focused on reducing the world’s over-reliance on passwords. It plans to change the nature of authentication by developing specifications that define an open, scalable, interoperable set of mechanisms that supplant reliance on passwords to securely authenticate users of online services.

The FIDO (Fast IDentity Online) Alliance was founded by PayPal, Lenovo, Nok Nok Labs, Validity Sensors, Infineon, and Agnitio back in July 2012 and launched publicly in February 2013. Now, in a joint effort to make the web more secure and usable for all, Apple, Google and Microsoft announced plans to expand support for a common passwordless sign-in standard created by the FIDO Alliance and the World Wide Web Consortium. The new capability will allow websites and apps to offer consistent, secure, and easy passwordless sign-ins to consumers across devices and platforms. 

We partnered with the FIDO Alliance to help them in their mission of a passwordless future. For this ongoing campaign, a week after the launch, we secured 1,498 articles with a readership of over 8.4 billion and an average domain authority of 52. Some of the highlights of our work included articles by TechCrunch, The Telegraph, HuffPost France, Spiegel and The Verge.