The CIPR recently launched ‘Making it count’ a report to highlight the strategic value and effectiveness of internal communications. It is a valuable contribution based on a wealth of interviews, but overall, I’m left asking the question, is internal communications redundant? I ask this, not because I don’t see the value in communicating with employees, but because for me, more than ever this is an artificial silo. The line that […]
If you are an entrepreneur working in technology then the chances are that you dream of making it in San Francisco or Silicon Valley. Approximately 25% of all US venture capital investment goes to San Francisco and 15% to Silicon Valley, meaning that 40% of all US venture investment is concentrated in the Bay area. […]
Brendon Craigie, former Hotwire CEO, and Ellen Raphael, founders of Tyto. Today we launch Tyto, a European PR agency with a focus on technology, science and innovation. Here we share our thoughts on why we’re PR and proud. Public Relations is dead! Long live Public Relations! Ever since we started in the industry the debate […]
Focused on the colliding worlds of technology, science and innovation, driven to solve business challenges through the power of communications London, Paris, Frankfurt, Madrid; 4 October, 2017, 8:00 BST; – Tyto, a new European PR agency focused on the colliding worlds of technology, science and innovation, launches today. The agency is focused on addressing business […]
A conversation with Brendon Craigie, Tyto Co-Founder and Managing Partner. What is Tyto? Tyto is a new European PR agency, focused on the colliding worlds of technology, science and innovation. We identified a lack of innovation in the PR agency model. There was a real opportunity for us to create something better. We wanted to […]
“What’s going on at Hotwire?” This question has been put to me after three members of the agency’s senior management have left to embark on their own entrepreneurial journey to start two new agencies Centropy and SourceCode Communications. When people see events happen like this in quick succession, they naturally think the worst. But rather […]
When British Prime Minister Theresa May said “If you believe you are a citizen of the world, you’re a citizen of nowhere” the explicit message was that you are either with us or against us. You are British or homeless. What does this mean for international PR and communications agencies that have risen to support […]