Entries by Brendon Craigie

The tech sector may be at war, but the peace can still be won

These are troubling times for the tech sector. The giants that once attracted only admiration are now forced into defensive mode and many players across the industry feel it is time for fundamental change. This year alone, Google has been fined $1.7bn by the EU for strangling competition in the advertising market; 2020 US democratic […]

What’s the cost of a London PR commute?

Today we’re launching Tyto’s inaugural ‘Cost of a London PR Commute’ study. We love London, but we don’t love commuting or the financial and time costs that come with it. And wow, are those costs staggering! PR professionals that have opted for a commuter’s life – be it for affordable housing, a better lifestyle or […]

What should I say?

This is a question we’ve all grappled with on countless occasions. Whether it is an internal announcement at a staff meeting, an interview with a journalist, or conveying a difficult conversation with a colleague. We have all asked ourselves, what should I say? If it is a particularly difficult or important communication, you might have […]

Not the hammer! Diversify your Comms toolbox

I’ve a confession to make. I’m useless at DIY. It doesn’t matter how small the job is, somehow I manage to make a mess of it. Even something which should be straightforward like hanging up pictures. Lift any picture off my walls at home and you will usually find a number of “practice holes” in […]

Being born right: how Tyto became New Agency of the Year

Last week Tyto was named PR Moment’s New Agency of the Year. Eighteen months since we launched, this is an important waypoint. Public relations and communications are crowded spaces to build a new business. It’s essential you stand out, but extremely difficult to achieve. I’m proud of everything we’ve done since we launched. The talent […]

Build a better agency – no bricks or mortar required

In October, as Tyto celebrated its first birthday, I was invited to speak to Agency Management Institute CEO, Drew McLellan, on his Build a Better Agency podcast. Drew is an expert in assisting agencies of all shapes and sizes to evolve and grow, and so this was a great opportunity to have an in-depth and diverse discussion around the Tyto approach to building not […]

Tyto launches the Tech 500 Power List for 2018

Today, European tech PR agency, Tyto publishes its second annual Tech 500 Power List, revealing the most influential individuals in the UK tech sector. The ‘Tech 500’, which is the only impartial data-driven influence study in the UK tech sector, shows that small company leaders and independent tech evangelists are outranking representatives of large tech […]

Size Doesn’t Matter. It’s How You Use It.

The influence ranking for the Tyto Tech 500 Power List is determined based upon a combined score of an individual’s influence across social media, events, traditional media and their blog. Having the resources to get involved in these different areas are the table stakes required to be considered as part of our ranking. Therefore, it […]