Entries by Brendon Craigie

Build a better agency – no bricks or mortar required

In October, as Tyto celebrated its first birthday, I was invited to speak to Agency Management Institute CEO, Drew McLellan, on his Build a Better Agency podcast. Drew is an expert in assisting agencies of all shapes and sizes to evolve and grow, and so this was a great opportunity to have an in-depth and diverse discussion around the Tyto approach to building not […]

Tyto launches the Tech 500 Power List for 2018

Today, European tech PR agency, Tyto publishes its second annual Tech 500 Power List, revealing the most influential individuals in the UK tech sector. The ‘Tech 500’, which is the only impartial data-driven influence study in the UK tech sector, shows that small company leaders and independent tech evangelists are outranking representatives of large tech […]

Size Doesn’t Matter. It’s How You Use It.

The influence ranking for the Tyto Tech 500 Power List is determined based upon a combined score of an individual’s influence across social media, events, traditional media and their blog. Having the resources to get involved in these different areas are the table stakes required to be considered as part of our ranking. Therefore, it […]

One year on at Tyto

I did a lot of open water sea swimming over summer. The primary challenge is quite simply getting from A to B in the most efficient way. It’s very easy to zig and zag with currents and waves to knock you off course. My strategy is to focus on a point on the horizon and […]