Thinking like engineers: how public relations can help businesses win in the ‘era of less’
According to Gartner’s Annual CMO Spend Survey released in May, marketing budgets have fallen on average by 15%. Budgets in 2024 now represent 7.7% of overall company revenue, compared to 9.1% in 2023. Cuts have hit spend on martech, labour and agencies the hardest while spend on paid media has grown. “CMOs are living in […]