The football world was recently in shock when Jurgen Klopp announced his intention to step down as manager of Liverpool Football Club. The news comes after a nine-year reign during which he turned fans from “doubters into believers” reinvigorating a failing Liverpool team to become champions of England’s Premier League for the first time in […]
Acerca de Brendon Craigie
Este autor aún no ha publicado su biografía.
Ahora hay Brendon Craigie contribuciones y 84 entradas.
Economists, like Adam Smith, believe that the pursuit of self-interest is a good thing. That the cumulative impact of everyone pursuing self-interest leads to the most efficient use of resources and the best outcome for society overall. It’s open to debate if the widespread pursuit of self-interest has worked on a societal level, but one […]
Yesterday Sir Martin Sorrell’s S4 Capital issued its second profit warning blaming weaking economic conditions in Europe. “Clients don’t see the revenue growth opportunities in Europe,” the ad agency head said, “they see it as a cost reduction exercise.” If clients are trying to save costs and be more efficient, then agencies need to react […]
The increasingly virtual nature of business, sales and marketing mean that expanding your tech business into and across Europe has never been easier. So much so that the opportunity cost of not doing so, should concern you far more than the potential cost of doing so. There are five reasons for this increasingly accessible European […]
I’ve always had a healthy impatience with the status quo. It’s what drew me to PR in the first place, due to the speed with which a well communicated idea can shift opinions and catalyse change. When you are facing as many political and economic headwinds as we are today, it can feel like history […]
You wouldn’t wish a recession on anyone, but if there is any consolation to be drawn from the pain, it is that the pressure to respond can be one of the most galvanising and transformative growth phases for teams and the people in them. This is especially true for leaner and more agile teams, driven […]
One of our favourite expressions at Tyto is ‘creativity loves constraint’. It stands for the idea that creativity is often inspired by a necessity to work with constraints. Sometimes, the creativity that is needed is not an idea but it is about finding a creative way of executing your communications programme that allows you to […]
I was at a friend’s BBQ recently and I couldn’t help but notice the huge pile of groceries stacked up in his garage. When I asked if he was prepping, they explained they were buying in bulk to offset inflation. Knowing the almost infinite appetites of my teenage children I’m not sure this would work […]
Elon Musk was in hot water again this week with the Twitterati after insisting that all Tesla’s employees must return to the office. He believes that Tesla’s employees should be in the office working alongside the factory workers who are fulfilling roles that cannot be done remotely. This “we’re in it together” attitude to work […]
When we launched Tyto in 2017 we sought to address two questions. First, why as a top professional in your field can’t you choose where to work from and still operate at the highest level? Second, if you were to reinvent the pan-European agency model and deliver clients something fundamentally different and better, what would […]