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Remote in PR: From Novelty to Normality

Last week Tyto celebrated its fourth anniversary. At launch PR Week seized upon the innovative nature of our remote model as covered here. The pandemic has shone a light on the benefits offered by remote models and accelerated their adoption. Today, PRovoke and PRmoment report on a new study commissioned by Tyto that shows remote […]

Launching ‘Growing without borders: The unicorn CEO guide to communication and culture’

In late 2019, we began a series of ‘Without Borders’ podcast interviews with tech entrepreneurs at a critical stage in their careers. They had each achieved ‘unicorn’ status, having created a privately-held start-up company valued at over US$1 billion. We wanted to know what they had learned about communications on their journey; the hard lessons […]

Imposing borders in a global tech economy: how the PR industry needs to change to support the next generation of tech-driven businesses

Three months into Brexit and the challenges of implementing the new trading rules and introducing UK-specific legislation are being widely felt by UK plc. Companies are still unclear as to how the new import/export rules will impact on them and their supply chain, they have concerns over continued employment of EU personnel and around compliance […]

Tyto launches new Tech 500 influencer report

How Covid-19 has reshaped the influencer landscape One year ago, I doubt anyone could have predicted how 2020 would have developed. Covid-19 has impacted every facet of our lives, both professional and personal. The economy took a serious hit as a result of the restrictions imposed to deal with the pandemic, though thankfully we are […]

Why European startups need to offer stock options

A major theme throughout last month’s Not Optional event, which explored how Europe could become more entrepreneurial, was the need for startups to offer stock options. Speakers at the event argued that employee ownership is key to attracting experienced talent — the people who can make businesses grow and turn startups into scaleups — as […]

Why Europe faces a global war for talent

Last month, business founders, policymakers and investors came together for Not Optional, an event hosted by venture capital firm Index Ventures and student-led NFP Slush to discuss the major hurdles facing Europe’s economy. The overriding objective of the event was to work out how to make Europe the most entrepreneurial continent on Earth, and suggest […]