In Case You Missed It: Europe’s battle to win the global tech race and a bad week for Google

Welcome to ICYMI – a weekly snapshot of European news stories…

AI in PR and communications: will it change anything at all?

Many people are growing weary of AI-led communication and looking…

Thinking like engineers: how public relations can help businesses win in the ‘era of less’

According to Gartner’s Annual CMO Spend Survey released in…

My location-agnostic PR agency life | Tim Boerkamp

Hello! I am Tim, a Consultant at Tyto and this is my location-agnostic…

The top 3 under-utilised marketing assets and how to get more ‘bang for buck’

“What assets do we have?”  Whether you’re a sales machine,…

In Case You Missed It: AI bubble bursting and tech stock collapse

Welcome to ICYMI – a weekly snapshot of European news stories…

My location-agnostic PR agency life | Lucie Leigh

Hello! I am Lucie, a Consultant at Tyto and this is my location-agnostic…

In Case You Missed It: Degenerative AI

Welcome to ICYMI – a weekly snapshot of European news stories…