Einträge von Brendon Craigie

GreenTech Brings New Energy to Tech 500 Power List

As we enter a new decade, it’s undeniable that a sea change around sustainability is afoot. Trends show us that consumers increasingly engage with sustainable brands, while activists such as Greta Thunberg and Extinction Rebellion make headlines. It’s clear that there’s a charge towards a new era, one in which business can no longer afford to […]

Tyto launches Tech 500 Power List 2019: Women and Media grow influence on UK tech

Today, European PR agency Tyto publishes its third annual Tyto Tech 500 Power List, revealing the most influential individuals in the UK tech sector. The Tyto Tech 500 Power List, the only objective data-driven influence study into the UK tech sector, shows the increasing influence women and the media have on the sector. Emily Gosden, […]

Why strong brands need marketing leaders not consensus builders

It’s a fact that original ideas come from individuals, not groupthink. A group can hone and improve an idea, but groups do not originate ideas. A company can provide an environment for original ideas to surface, but a company doesn’t have original ideas. Strong brands need original ideas like crops need sun and water. Being […]

The tech sector may be at war, but the peace can still be won

These are troubling times for the tech sector. The giants that once attracted only admiration are now forced into defensive mode and many players across the industry feel it is time for fundamental change. This year alone, Google has been fined $1.7bn by the EU for strangling competition in the advertising market; 2020 US democratic […]

What’s the cost of a London PR commute?

Today we’re launching Tyto’s inaugural ‘Cost of a London PR Commute’ study. We love London, but we don’t love commuting or the financial and time costs that come with it. And wow, are those costs staggering! PR professionals that have opted for a commuter’s life – be it for affordable housing, a better lifestyle or […]

What should I say?

This is a question we’ve all grappled with on countless occasions. Whether it is an internal announcement at a staff meeting, an interview with a journalist, or conveying a difficult conversation with a colleague. We have all asked ourselves, what should I say? If it is a particularly difficult or important communication, you might have […]

Not the hammer! Diversify your Comms toolbox

I’ve a confession to make. I’m useless at DIY. It doesn’t matter how small the job is, somehow I manage to make a mess of it. Even something which should be straightforward like hanging up pictures. Lift any picture off my walls at home and you will usually find a number of “practice holes” in […]

Being born right: how Tyto became New Agency of the Year

Last week Tyto was named PR Moment’s New Agency of the Year. Eighteen months since we launched, this is an important waypoint. Public relations and communications are crowded spaces to build a new business. It’s essential you stand out, but extremely difficult to achieve. I’m proud of everything we’ve done since we launched. The talent […]

Build a better agency – no bricks or mortar required

In October, as Tyto celebrated its first birthday, I was invited to speak to Agency Management Institute CEO, Drew McLellan, on his Build a Better Agency podcast. Drew is an expert in assisting agencies of all shapes and sizes to evolve and grow, and so this was a great opportunity to have an in-depth and diverse discussion around the Tyto approach to building not […]