Ever since I started my career in public relations, the debate surrounding its relevance has been omnipresent. In the last five years however, it’s intensified. Last week, Golin, one of the agency big beasts, came out as being “proudly a PR shop”. The fact that a top 20 global agency can generate a headline merely […]
I did a lot of open water sea swimming over summer. The primary challenge is quite simply getting from A to B in the most efficient way. It’s very easy to zig and zag with currents and waves to knock you off course. My strategy is to focus on a point on the horizon and […]
Welcome to The Hype Reports, a new series of Tyto reports where we examine the most hotly anticipated trends emerging from the collision of technology, science and innovation. In this first edition, in partnership with the csuite podcast, we’re taking a closer look at the Internet of Things (IoT) as it crests the summit of […]
Number of years may not be the best measurement of experience, but you can’t rush and fake experience either. As a fresh-faced communicator I compensated for a lack of experience with a confident belief that I could figure most things out. I was, you could argue, more often than not acting out what I thought to […]
We are just about three months into life as a new business. Before we launched, we spent a lot of time thinking about our tech stack needs. We knew we wanted to be able to run our location agnostic model without missing any of the things a large IT department provides; we wanted tech that […]
Having built one of the fastest growing international agencies of the past 20 years, and risen from senior account executive to global CEO in under a decade, I’ve developed a strong sense of what’s essential for a fulfilling career. Here are my top tips: The challenge 23% of people leave their job because they are […]
When we created Tyto we realised that while there were eternal truths for what makes great public relations, we were launching Tyto at a very different time to the last agency I helped create 18 years ago. It used to be that if you wanted to know who you needed to influence in order to […]
First objective data-driven study into influence in the UK technology sector. Study analyses influence across 20 sector categories and 9 influencer groups. London, 28 November 2017, 8:00 GMT – Tyto, a PR agency focused on the colliding worlds of technology, science and innovation, today launched the Tyto Tech 500 Power List, the UK’s first objective […]
First objective data-driven study into influence in the UK technology sector. Study analyses influence across 20 sector categories and 9 influencer groups. London, 28 November 2017, 8:00 GMT – Tyto, a PR agency focused on the colliding worlds of technology, science and innovation, today launched the Tyto Tech 500 Power List, the UK’s first objective […]
To mark the launch of the Tyto Tech 500 Power List we teamed up with Russ Goldsmith from the C-Suite Podcast and three of our top 10 influencers – Dr. Sue Black, Anne Boden and Jeremy Waite – for a conversation about influence, what it means to be influential, and the responsibility that comes with […]