Insights Archives

28th May 2025

In Case You Missed It: Massive AI Investment Fund Unveiled, AI Energy Worries and Is the UK Economy Finally on the Up?

27th May 2025

What Does It Take to Run an Effective Multi-Market PR Programme in Europe?

23rd May 2025

Why Hyper-Localisation Is Becoming Even More Important for German PR Campaigns

19th May 2025

In Case You Missed It: Europe Pushes Back on Big Tech Dependence, A New Wave of Startups Rise Up, and the Podcast Economy Doubles

12th May 2025

In Case You Missed It: Coalition Chaos in Germany, France Blames Russia for Cyber Attacks, and a New Report Highlights Tech’s Stubborn Gender Gap

7th May 2025

In Case You Missed It: More AI Investment in Europe, the UK Hopes India Will Help Solve Its Tech Talent Issues, and Microsoft Underlines Its Commitment to Delivering Cloud Services in Europe

29th April 2025

Turn Up the Volume: Why Podcasts Belong in Your B2B PR and Content Strategy

28th April 2025

In Case You Missed It: European Distrust of the US Grows, British Entrepreneurs Head for the Exit, and France Goes All-in on AI Investment

14th April 2025

In Case You Missed It: a new German government and key consumer concepts for 2025

4th April 2025

Five Lessons for Scaling Internationally: Expert Insights from Tyto’s Scaling Without Borders Podcast Series

31st March 2025

In Case You Missed It: Europe Responds to Trump’s Tariffs; UK Workers Say No to Back to Office Mandates and Why the EU Might Have to Soften Its AI Legislation

24th March 2025

In Case You Missed It: Zombie Unicorns Rise Up, French Startups Get a Reality Check, and AI Levels Up

18th March 2025

SXSW 2025: From AI to Quantum Computing – The Tech Trends Shaping Tomorrow’s World

17th March 2025

In Case You Missed It: European Tech Strikes Out Alone, UK’s Digital Growth Gap, and AI Breakthrough Could Spark Price War

13th March 2025

Meet Beth Sissons: Tyto’s Awareness2Demand™ Lead Shares Top Tips for Integrated Campaigns That Build Brands and Drive Sales

10th March 2025

In Case You Missed It: Super Intelligence Is Coming, Regulation Is in the Firing Line, and European Telcos Take on Starlink

3rd March 2025

In Case You Missed It: Artists and media vs tech in big AI debate, Trump aims to take crypto mainstream, and a European startup to keep an eye on

28th February 2025

Why You Cannot Trust AI to Localise PR Content for International Markets

24th February 2025

In Case You Missed It: Germany Shifts Right, Media Moves Forward, and the UK U-Turns on AI

12th February 2025

Why the Era of Less is Pushing Brands to Work Smarter

11th February 2025

Beyond Efficiency: Three Ways Generative AI is Reshaping PR

10th February 2025

In Case You Missed It: was DeepSeek really a tech miracle? The response to tariffs and what’s on IT leaders’ to do lists

3rd February 2025

In Case You Missed It: Cow’s Eggs and Sham, AI Puts Investors in a Jam, as Trump’s Tariffs Go Bam!

27th January 2025

In Case You Missed It; automation on the rise in retail, the cost of adopting AI and is the UK shifting to a four-day working week?

20th January 2025

In Case You Missed It: Europe’s AI Race Heats Up, Tech Funding Grows in Q4, and €1 Billion Boost for Battery Storage

17th January 2025

Chain Reaction: What media trends should PR pros look out for in the year ahead?

13th January 2025

In Case You Missed It: CES Sparks Quantum Computing Row and AI Is Taking Over Health and Robotics

10th January 2025

Tyto Tech 500: Business Leaders Step into the Spotlight as Authentic Tech Influencers

16th December 2024

In Case You Missed It: François Bayrou Becomes French PM, Dutch Execs Turn to LinkedIn, and a Recap of the Defining Stories of 2024.

9th December 2024

In Case You Missed It: Europe struggles with cyber security, the UK embraces crypto, and trade deals top the agenda.

25th November 2024

In Case You Missed It: A decade-long boom in European tech continues but limited home-grown funding for female founders and scale-ups perpetuates reliance on US investors

18th November 2024

In Case You Missed It: Are we witnessing the birth of a new social media powerhouse? Is AI running out of content? And some disastrous cybersecurity fails

11th November 2024

In Case You Missed It – Lindner: ‘You’re Fired’, Trump: ‘You’re Hired’ – a double shock for Europe’s tech sector

4th November 2024

In Case You Missed It: How the UK budget delivered both good and bad news for tech companies

16th September 2024

In Case You Missed It: Europe’s battle to win the global tech race and a bad week for Google

10th September 2024

AI in PR and communications: will it change anything at all?

9th September 2024

In Case You Missed It: Europe tries to persuade its scaleups to avoid the lure of the US, while countries across the continent look again at AI investment

3rd September 2024

Thinking like engineers: how public relations can help businesses win in the ‘era of less’

2nd September 2024

In Case You Missed It: New term for Europe’s businesses and politicians. Will they get an A* for fixing productivity and growth issues?

19th August 2024

Awareness2Demand™: Breaking down siloes between PR-driven awareness and demand generation

1st July 2024

In Case You Missed It: French election result and what it means for media relations

26th June 2024

Mentors and teachers. The CEO guide to the role of mentors in the start-up world

25th June 2024

In Case You Missed It: Navigating news consumption with insights from the Reuters Institute Digital News Report

19th June 2024

The content opportunity: how B2B tech brands are building value and maximising impact

18th June 2024

In Case You Missed It: The relationship between politics, tech and PR

12th June 2024

Insight Ignites Impact: Tyto’s approach to creativity

10th June 2024

In Case You Missed It: What makes an AI story worth talking about

6th June 2024

LinkedIn comes of age: Why this platform is the B2B marketers’ non-negotiable

5th June 2024

Why you should take your PR off the beaten track this summer

30th May 2024

Perfect pitch: Successful story placement in 2024

13th May 2024

ICYMI: Apple tests the theory that there’s no such thing as bad publicity

8th May 2024

ICYMI: Press freedom, the tech sector, and why Android apps are at risk

6th May 2024

Embracing remote work: Empowering professional growth through flexibility

22nd April 2024

ICYMI: PR has an important role to play in cybersecurity and fintech

15th April 2024

ICYMI: A look at the brighter side of tech

12th April 2024

AI and Geopolitics continue to dominate European tech influencers online discourse

25th March 2024

ICYMI: Sustainability in the Age of AI

21st March 2024

The beauty of hindsight: The CEO guide to what advice successful leaders would give to their younger selves

18th March 2024

In Case You Missed It: AI, AI, and more AI!

11th March 2024

In Case You Missed It: where politics and technology intersect

6th March 2024

Making remote work, work. The CEO guide to tackling internal comms while working remotely

4th March 2024

In Case You Missed It – on the agenda this week: interconnection, AI, and cybersecurity

27th February 2024

Learning from the best – Winning comms advice from tech’s brightest leaders

26th February 2024

In Case You Missed It – on the agenda this week: diversity, technology and solar batteries

22nd February 2024

My location-agnostic PR agency life | Hannah Platt

9th February 2024

Six ways business leaders can be inspired by Jurgen Klopp’s management of Liverpool Football Club

31st January 2024

My location-agnostic PR agency life | Justus Meuzelaar

16th January 2024

How to stay relevant in the media after peak quantum

10th January 2024

Geopolitical conflict & instability becomes key issue going into 2024

3rd January 2024

Champions of Content – Q&A with Jonathan Symcox, Editor at BusinessCloud & TechBlast

28th December 2023

My location-agnostic PR agency life | Oscar Osborne

20th December 2023

5 tips to turn industry events into a PR success

14th December 2023

Navigating change in the European landscape – tech sector trends revealed

5th December 2023

Are the most influential women in tech narrowing the gender gap?

30th November 2023

Shaping the narrative: Journalists dominate the European tech influence landscape

28th November 2023

Champions of Content – Q&A with Sophie Glaser, Marketing Director at TradeLink

21st November 2023

The private sector drives influence in European tech

16th November 2023

2023 Tyto Tech 500: Journalists overtake business leaders for tech industry influence for the first time

8th November 2023

My location-agnostic PR agency life | Nina Lorenz

27th October 2023

Navigating the Nordics: Insights into launching PR and Comms in Scandinavia

23rd October 2023

The changing landscape of key topics across France, Germany and the UK

18th October 2023

Leadership redefined: My journey of authenticity and growth

11th October 2023

Beyond AI: The key topics captivating Europe’s most influential tech community

29th September 2023

The evolving European cybersecurity landscape: What the Tyto Tech 500 report tells us

28th September 2023

Why self-interest is hurting client service for pan-European clients and how Tyto is pushing back against this

22nd September 2023

My location-agnostic PR agency life | Axel von Arnold

19th September 2023

Why efficiency shouldn’t be a dirty word for PR and comms agencies

14th September 2023

Tyto acquires It’s A Rep – extending PRWithoutBorders™ in the Netherlands

7th September 2023

Champions of Content – Q&A with Abs Gandhi & Magdalena Nowak from Snowflake

24th August 2023

Why efficiency and consistent storytelling are two sides of the same coin

21st August 2023

Why executive profiling could be your secret weapon for growth

17th August 2023

My location-agnostic PR agency life | Lauren Wood

11th August 2023

Data to help you improve media relations: Cision’s State of Media

2nd August 2023

Champions of Content – Q&A with Mélanie Dallé: EMEA Marketing Manager at Traackr

25th July 2023

Lost in Translation: Understanding the difference between localised and translated content

11th July 2023

AI dominates online European tech influencer conversations – but have we passed the peak?

10th July 2023

Strategies for pan-European media relations: The PRWithoutBorders™ point of view

7th July 2023

My location-agnostic PR agency life | Nira Fecher

6th July 2023

Forging a new path in Europe

30th June 2023

SM DAY: 12 social media facts you need to know in 2023

29th June 2023

Tyto announces Nordic expansion to support Sweden’s tech community with growth across Europe and beyond

26th June 2023

Among change-makers: Learnings from re:publica Berlin

22nd June 2023

Tyto appoints Nick Taylor first Managing Director to drive continued evolution and growth

20th June 2023

Champions of Content – Q&A with Doug Drinkwater: Director of Strategy at HotTopics 

16th June 2023

Five reasons why Europe is more open to tech growth and investment than ever before

5th June 2023

Why your marketing campaign needs to start with a hero

2nd June 2023

Champions of Content – Q&A with April Mullen: Senior Director of Content Strategy at Braze

1st June 2023

My location-agnostic PR agency life | Dave Turnbull

25th May 2023

Securing PR’s position at the executive table

23rd May 2023

Decoding the DNA of tech influencers: What sets them apart?

11th May 2023

Champions of Content – Q&A with Russell Goldsmith: Podcast Producer

5th May 2023

My location-agnostic PR agency life | Yeiny Hernández

28th April 2023

Nurturing talent: How our Tyto Academy is creating a positive, growth-focused environment for our employees

24th April 2023

Champions of Content – Q&A with Rosella Dello loio: Head of Content at Enate 

19th April 2023

Lessons from Tech Climbers: From Unicorns to Zebras, IP strategies and AI impact

12th April 2023

AI and climate continue to dominate European technology influencer conversations in Q1 2023

4th April 2023

My location-agnostic PR agency life | Giulia Goodwin

31st March 2023

Pitch perfect: Successful story placement in 2023

28th March 2023

Breaking down barriers: The rise of women in European Tech

27th March 2023

Mindful growth: Our partnership with the planet

23rd March 2023

Champions of Content – Q&A with Aidan McLaughlin: Global Director of Branded Content and Storytelling at Indeed

7th March 2023

Champions of Content – Q&A with Bhavesh Vaghela: Chief Marketing Officer at ActiveOps

28th February 2023

My location-agnostic PR agency life | Giselle Villeta

27th February 2023

Champions of Content – Q&A with Dan Raywood: Freelance journalist, editor and speaker

24th February 2023

Tyto’s commitment to diversity: inside our DE&I podcast series

14th February 2023

Tyto launches Pan-European Content Studio

14th February 2023

Champions of Content – Q&A with Oliver Pickup: Award-winning journalist, writer, and speaker

13th February 2023

Our experience with the Tyto Accelerator Programme: A journey of PR discovery

8th February 2023

Generative AI And Human Originality

7th February 2023

5 most listened ‘Without Borders’ podcast episodes of 2022

1st February 2023

Unicorn Club turmoil: Dehorned unicorns and VCs pullback

19th January 2023

Navigating economic and political headwinds to help drive change

18th January 2023

Why being the best PR team trumps having the best PR team

11th January 2023

AI and climate change were the most relevant topics of Q4 2022 for the European tech community

3rd January 2023

Tech 500: Cybersecurity gains prominence in 2022, ConsumerTech and EdTech lose it

19th December 2022

Moving the industry forward: the role of technology innovators 

16th December 2022

Do events really provide a good opportunity for PR?

5th December 2022

Tech 500: The role of Academia and institutional stakeholders in uncertain times

30th November 2022

Tyto launches 2022 Tyto Tech 500 influencer report

18th November 2022

Tyto acquires CubanEight – strengthens integrated PR and marketing capability

24th October 2022

Media relations in a period of multi-crisis

13th October 2022

Data-driven PR is an exciting new world

7th October 2022

Our team says it best: these are the reasons why we love working at Tyto

21st September 2022

PRWithoutBorders™: Reach Further

20th September 2022

Tyto bolsters leadership to meet growing demand for European reach

15th September 2022

Introducing the Tyto Accelerator – our brand-new tailored programme for new entrants to the tech PR industry

16th June 2022

Towards a more sustainable world: 4 GreenTech predictions

13th June 2022

Inflation busting European PR

3rd June 2022

Why fully remote work advocates have more in common with Elon Musk than you might think

26th May 2022

OMR 2022: Tyto’s excursion into the glittery world of marketing

10th May 2022

What makes someone a ‘tech influencer’?

3rd May 2022

The importance of press freedom in a Europe stricken by war and extremism

14th April 2022

Communicating quantum: The cat is dead, guys

8th April 2022

French Presidential elections: where have the politicians been?

30th March 2022

Tech 500 podcast: Discussing influence in the European tech world

22nd December 2021

Tyto Tech 500: Who had the greatest influence during the pandemic?

14th December 2021

HealthTech and BioTech during the COVID-19 pandemic

7th December 2021

As GreenTech booms in 2021, these are the top influencers to watch

30th November 2021

Tyto reveals latest Tech 500 influencer report

8th November 2021

Five facts about brain-friendly writing

4th November 2021

Celebrating Tyto’s four years in style: Team-building without borders

21st October 2021

The culture secrets of unicorn startup CEOs

12th October 2021

Remote in PR: From Novelty to Normality

30th September 2021

International Translation Day: Three questions on translation for our Tunisian polyglot consultant Donia Metoui

7th September 2021

8 top communication tips from unicorn CEOs

4th August 2021

Launching ‘Growing without borders: The unicorn CEO guide to communication and culture’

29th July 2021

£8,230 — the unnecessary cost of a commute in 2021

22nd June 2021

Startup frenzy: A new unicorn is minted every day in 2021

29th April 2021

Up to 28% of your salary is wasted when you commute to the office

7th April 2021

Reimagining the pan-European PR agency model – slaying the six taxes inherent in the traditional hub and spoke approach

31st March 2021

Imposing borders in a global tech economy: how the PR industry needs to change to support the next generation of tech-driven businesses

30th March 2021

A year of change: how Covid has shifted the European media landscape

24th March 2021

Hello, this is virtual me – how to prepare for business interviews in VR

9th March 2021

Why success with German media is a question of patience and empathy

16th February 2021

My location-agnostic PR agency life | Pauline Delorme

9th February 2021

Learnings from Gaia-X: 5 things US cloud brands should consider when doing PR in Europe

5th February 2021

Gaia-X: Europe is building its own cloud infrastructure

29th January 2021

High-profile news announcements – how to prepare, manage and conquer them

26th January 2021

French media – Hate, Love and Covid-19

18th January 2021

The rise of academia – why academics are changing the influencer landscape

15th January 2021

The Covid-19 UK media climate – not as we know it

12th January 2021

My location-agnostic PR agency life | Lavinia Haane

5th January 2021

How Europe’s media landscape has changed after a year of Covid-19 and remote working

24th December 2020

The best tech books to read this Christmas, 2020

11th December 2020

The gender gap – why women’s influence has diminished in 2020

8th December 2020

Seven things to consider when coordinating teams across borders

3rd December 2020

Tyto launches new Tech 500 influencer report

2nd December 2020

The Tyto team’s favourite podcasts, volume 2

9th November 2020

Why journalism and PR must help each other in order to survive Covid-19

30th September 2020

Demonstrating PR impact: Where to begin?

11th September 2020

La French Tech – A look at the French tech media landscape

18th August 2020

Why educational software providers need to reduce the data neediness of their apps

17th August 2020

The German FinTech media landscape 2020

29th July 2020

The best of both worlds: How I bring my work as PR consultant and editor together

27th July 2020

Tyto Tech 500 2020 opens for submissions for UK, France and Germany

14th July 2020

Why times of crisis call for entrepreneurship as much as government support

10th July 2020

My location-agnostic PR agency life | Bastian Meger

8th July 2020

What’s the cost of a commute?

3rd June 2020

Could Covid-19 be the start of a new chapter for industry events?

20th May 2020

Translation vs. localisation – what’s the difference?

25th March 2020

Adjusting to new horizons: Getting more from your PR agency budget in Europe

23rd March 2020

Tyto launches New Horizons: A series of online events and podcasts for business leaders adjusting to the present and preparing for the future

12th March 2020

Waste not want not. The new currency of waste reduction

10th March 2020

Why the new models of working are the new normal

2nd March 2020

Start the year right: stop for a moment and simply listen

20th February 2020

Ten opinions from the UK’s latest Unicorn leader Sir Martin Sorrell

24th December 2019

The Tyto team’s favourite podcasts, volume 1

23rd December 2019

The best tech books to read this Christmas

20th December 2019

What makes an influencer? Behind the scenes at the #Tech500

20th December 2019

The influence of government – Top 10 influencers in UK Government #Tech500

19th November 2019

Six tips to help get PR at the top table

12th November 2019

Women of Influence – Top 10 UK women influencers, #Tech500

12th November 2019

GreenTech Brings New Energy to Tech 500 Power List

12th November 2019

Tyto launches Tech 500 Power List 2019: Women and Media grow influence on UK tech

24th October 2019

Why strong brands need marketing leaders not consensus builders

10th October 2019

Mental health: from awareness to action

17th September 2019

Are you langui-dexterous?

1st August 2019

The tech sector may be at war, but the peace can still be won

4th June 2019

What’s the cost of a London PR commute?

20th May 2019

What should I say?

3rd May 2019

Not the hammer! Diversify your Comms toolbox

21st January 2019

Top 10 influencers in PropTech #Tech500

18th January 2019

Top 10 influencers in FoodTech #Tech500

17th January 2019

Top 10 influencers in EdTech #Tech500

16th January 2019

Top 10 influencers in CleanTech #Tech500

15th January 2019

Top 10 influencers in Enterprise Tech #Tech500

12th January 2019

Top 10 influencers in Gaming #Tech500

10th January 2019

Top 10 influencers in Fintech #Tech500

9th January 2019

Top 10 influencers in HealthTech #Tech500

8th January 2019

Top 10 influencers in AI #Tech500

8th January 2019

Presenting ‘Without Borders’ – a new podcast from the Tyto team

7th January 2019

Top 10 influencers in MadTech #Tech500

7th January 2019

Thirteen Thoughts for Marketing & Communications in 2019

11th December 2018

Build a better agency – no bricks or mortar required

6th December 2018

Heritage retailers fail to influence in the RetailTech 30

5th December 2018

Tyto launches the Tech 500 Power List for 2018

5th December 2018

Influence no longer confined to newsrooms as business leaders top list of UK tech’s key opinion formers

5th December 2018

Size Doesn’t Matter. It’s How You Use It.

5th December 2018

FinTech continues to dominate UK tech scene, with a mixture of old and new faces

5th December 2018

Women in tech are gaining influence, but it’s still not enough

6th November 2018

Golin’s PR U-turn hopefully won’t be the last, but why has it taken so long?

9th October 2018

One year on at Tyto

11th September 2018

Listen to the experts discuss IoT on the csuite podcast

11th September 2018

IoT: Cutting through the hype with 50 of the world’s leading experts

29th August 2018

6 takeaways from The Do Lectures 2018

3rd August 2018

Tyto Fintech Power 10

3rd August 2018

Launching bitFlyer in Europe

3rd August 2018

What does the lack of media in the Tyto Fintech Power 10 mean for Fintech PR?

27th July 2018

Going Global: The UK’s most successful SME exporters share their advice

3rd July 2018

Healthcare: what’s tech got to do with it? (and what the ALS Ice Bucket Challenge shows us)

29th June 2018

Young and entrepreneurial? Here’s why a start-up is perfect for you

25th June 2018

Market entry in Europe advice from #Radi8AME

3rd May 2018

Tyto’s insightful approach to research

27th March 2018

Is media training dead? Introducing Evangelist Training.

5th March 2018

Arrested Development: How to Fix the Broken PR Agency Learning Curve

9th January 2018

Start the year right: stop for a moment and simply listen

27th December 2017

1/5 of you will change jobs in January. What should you consider?

19th December 2017

Are we mad to ignore the convergence of marketing and advertising?

1st December 2017

The rise of the individual business influencer

30th November 2017

Digital Entrepreneur Awards shows how to lose sponsors and alienate your audience

28th November 2017

Tyto Tech 500 Power List Reveals UK Tech’s Most Influential

28th November 2017

Tyto Tech 500 Power List Reveals UK Tech’s Most Influential

27th November 2017

Listen to the Tyto Tech 500 Power List on the C-Suite Podcast

13th November 2017

Is the concept of internal communications redundant?

2nd November 2017

Looking to make it in San Francisco and Silicon Valley? Thirteen Bay Area public relations leaders share their advice

19th October 2017

Invest in morality to be a 100-year business

10th October 2017

Flexible working is not just for mums

1st January 1970

8 tips for looking great on camera

1st January 1970

In Case You Missed It: Massive AI Investment Fund Unveiled, AI Energy Worries and Is the UK Economy Finally on the Up?

What Does It Take to Run an Effective Multi-Market PR Programme in Europe?

Why Hyper-Localisation Is Becoming Even More Important for German PR Campaigns

In Case You Missed It: Europe Pushes Back on Big Tech Dependence, A New Wave of Startups Rise Up, and the Podcast Economy Doubles

In Case You Missed It: Coalition Chaos in Germany, France Blames Russia for Cyber Attacks, and a New Report Highlights Tech’s Stubborn Gender Gap

In Case You Missed It: More AI Investment in Europe, the UK Hopes India Will Help Solve Its Tech Talent Issues, and Microsoft Underlines Its Commitment to Delivering Cloud Services in Europe

Turn Up the Volume: Why Podcasts Belong in Your B2B PR and Content Strategy

In Case You Missed It: European Distrust of the US Grows, British Entrepreneurs Head for the Exit, and France Goes All-in on AI Investment

In Case You Missed It: a new German government and key consumer concepts for 2025

Five Lessons for Scaling Internationally: Expert Insights from Tyto’s Scaling Without Borders Podcast Series

In Case You Missed It: Europe Responds to Trump’s Tariffs; UK Workers Say No to Back to Office Mandates and Why the EU Might Have to Soften Its AI Legislation

In Case You Missed It: Zombie Unicorns Rise Up, French Startups Get a Reality Check, and AI Levels Up

SXSW 2025: From AI to Quantum Computing – The Tech Trends Shaping Tomorrow’s World

In Case You Missed It: European Tech Strikes Out Alone, UK’s Digital Growth Gap, and AI Breakthrough Could Spark Price War

Meet Beth Sissons: Tyto’s Awareness2Demand™ Lead Shares Top Tips for Integrated Campaigns That Build Brands and Drive Sales

In Case You Missed It: Super Intelligence Is Coming, Regulation Is in the Firing Line, and European Telcos Take on Starlink

In Case You Missed It: Artists and media vs tech in big AI debate, Trump aims to take crypto mainstream, and a European startup to keep an eye on

Why You Cannot Trust AI to Localise PR Content for International Markets

In Case You Missed It: Germany Shifts Right, Media Moves Forward, and the UK U-Turns on AI

Why the Era of Less is Pushing Brands to Work Smarter

Beyond Efficiency: Three Ways Generative AI is Reshaping PR

In Case You Missed It: was DeepSeek really a tech miracle? The response to tariffs and what’s on IT leaders’ to do lists

In Case You Missed It: Cow’s Eggs and Sham, AI Puts Investors in a Jam, as Trump’s Tariffs Go Bam!

In Case You Missed It; automation on the rise in retail, the cost of adopting AI and is the UK shifting to a four-day working week?

In Case You Missed It: Europe’s AI Race Heats Up, Tech Funding Grows in Q4, and €1 Billion Boost for Battery Storage

Chain Reaction: What media trends should PR pros look out for in the year ahead?

In Case You Missed It: CES Sparks Quantum Computing Row and AI Is Taking Over Health and Robotics

Tyto Tech 500: Business Leaders Step into the Spotlight as Authentic Tech Influencers

In Case You Missed It: François Bayrou Becomes French PM, Dutch Execs Turn to LinkedIn, and a Recap of the Defining Stories of 2024.

In Case You Missed It: Europe struggles with cyber security, the UK embraces crypto, and trade deals top the agenda.

In Case You Missed It: A decade-long boom in European tech continues but limited home-grown funding for female founders and scale-ups perpetuates reliance on US investors

In Case You Missed It: Are we witnessing the birth of a new social media powerhouse? Is AI running out of content? And some disastrous cybersecurity fails

In Case You Missed It – Lindner: ‘You’re Fired’, Trump: ‘You’re Hired’ – a double shock for Europe’s tech sector

In Case You Missed It: How the UK budget delivered both good and bad news for tech companies

In Case You Missed It: Europe’s battle to win the global tech race and a bad week for Google

AI in PR and communications: will it change anything at all?

In Case You Missed It: Europe tries to persuade its scaleups to avoid the lure of the US, while countries across the continent look again at AI investment

Thinking like engineers: how public relations can help businesses win in the ‘era of less’

In Case You Missed It: New term for Europe’s businesses and politicians. Will they get an A* for fixing productivity and growth issues?

My location-agnostic PR agency life | Tim Boerkamp

The top 3 under-utilised marketing assets and how to get more ‘bang for buck’

In Case You Missed It: AI bubble bursting and tech stock collapse

My location-agnostic PR agency life | Lucie Leigh

In Case You Missed It: Degenerative AI

In Case You Missed It: A global IT outage and rising AI cybercrime

How France, Germany and the UK’s conversations are differing

In Case You Missed It: The power of algorithms

Awareness2Demand™: Breaking down siloes between PR-driven awareness and demand generation

In Case You Missed It: French election result and what it means for media relations

Mentors and teachers. The CEO guide to the role of mentors in the start-up world

In Case You Missed It: Navigating news consumption with insights from the Reuters Institute Digital News Report

The content opportunity: how B2B tech brands are building value and maximising impact

In Case You Missed It: The relationship between politics, tech and PR

Insight Ignites Impact: Tyto’s approach to creativity

In Case You Missed It: What makes an AI story worth talking about

LinkedIn comes of age: Why this platform is the B2B marketers’ non-negotiable

Why you should take your PR off the beaten track this summer

Perfect pitch: Successful story placement in 2024

ICYMI: Apple tests the theory that there’s no such thing as bad publicity

ICYMI: Press freedom, the tech sector, and why Android apps are at risk

Embracing remote work: Empowering professional growth through flexibility

ICYMI: PR has an important role to play in cybersecurity and fintech

ICYMI: A look at the brighter side of tech

AI and Geopolitics continue to dominate European tech influencers online discourse

ICYMI: Sustainability in the Age of AI

The beauty of hindsight: The CEO guide to what advice successful leaders would give to their younger selves

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