7th September 2026 Tyto Client Briefing: Far-Right Election Victory Sends Shockwaves Through Germany Read more
18th August 2026 Tyto Client Briefing: AI Dispute Adds Heat to a Harsh Summer for the French Press Read more
17th July 2026 Tyto Client Briefing: What Prime Minister Andy Burnham Could Mean for UK Tech Read more
26th March 2026 Tyto Relevance Index: How Should PR Leaders Respond to an AI-driven ‘Category Collapse’ in Europe’s Tech Debate? Read more
9th December 2025 Too Many Markets, Too Little Time: How to Build a European PR Programme That Delivers Read more
24th November 2025 What Web Summit Revealed About the Battle for Truth and the Role PR Leaders Must Now Play Read more
22nd October 2025 The Age of the Multi-Hyphenate Influencer: The Latest Tyto Tech 500 Reveals Evolution of Influence in Europe’s Technology Landscape Read more
18th August 2025 In Case You Missed It: No Holidays for Euro Startup Teams, AI Transforming SaaS and the UK Plays Catch Up with Data Centres Read more
11th August 2025 In Case You Missed It: UK Safety Law’s Unintended Fallout, Germany’s Changing Car Culture, and French AI Takes on US Giants Read more
5th August 2025 Bridging Awareness and Demand: Why B2B Tech Brands Are Integrating PR Across the Funnel Read more
4th August 2025 In Case You Missed It: Is AI Destroying Jobs or Creating Them? Do European Startups Have Storytelling Issues? Is AI Inherently Sexist? Read more
28th July 2025 In Case You Missed It: Reddit Sees Rapid Growth in France, TikTok Offers a Glimpse of Hope for Dutch Media, and Meta Pulls Political Ads in EU Read more
21st July 2025 In Case You Missed It: OpenAI Goes Agentic, German Brands Have a Social Media Re-think and the Netherlands is Falling Behind in AI Read more
7th July 2025 In Case You Missed It: AI impacting entry level jobs, EU targets quantum growth and media groups fight back against the AI tech giants Read more
23rd June 2025 In Case You Missed It: The EU is re-assessing its cloud and data strategy, Microsoft responds to call for European digital sovereignty and French Gen Z-ers using ChatGPT to get their news Read more
16th June 2025 In Case You Missed It: Nvidia CEO ups the AI ante in London and Paris. AI-related energy concerns in The Netherlands and France, and WhatsApp and Apple fend off legal challenges in the UK Read more
9th June 2025 In Case You Missed It: Dutch Digital Strategy Stalls, SXSW Lands in London, and the Clone Wars Begin Read more
28th May 2025 In Case You Missed It: Massive AI Investment Fund Unveiled, AI Energy Worries and Is the UK Economy Finally on the Up? Read more
19th May 2025 In Case You Missed It: Europe Pushes Back on Big Tech Dependence, A New Wave of Startups Rise Up, and the Podcast Economy Doubles Read more
12th May 2025 In Case You Missed It: Coalition Chaos in Germany, France Blames Russia for Cyber Attacks, and a New Report Highlights Tech’s Stubborn Gender Gap Read more
7th May 2025 In Case You Missed It: More AI Investment in Europe, the UK Hopes India Will Help Solve Its Tech Talent Issues, and Microsoft Underlines Its Commitment to Delivering Cloud Services in Europe Read more
29th April 2025 Turn Up the Volume: Why Podcasts Belong in Your B2B PR and Content Strategy Read more
28th April 2025 In Case You Missed It: European Distrust of the US Grows, British Entrepreneurs Head for the Exit, and France Goes All-in on AI Investment Read more
14th April 2025 In Case You Missed It: a new German government and key consumer concepts for 2025 Read more
4th April 2025 Five Lessons for Scaling Internationally: Expert Insights from Tyto’s Scaling Without Borders Podcast Series Read more
31st March 2025 In Case You Missed It: Europe Responds to Trump’s Tariffs; UK Workers Say No to Back to Office Mandates and Why the EU Might Have to Soften Its AI Legislation Read more
24th March 2025 In Case You Missed It: Zombie Unicorns Rise Up, French Startups Get a Reality Check, and AI Levels Up Read more
18th March 2025 SXSW 2025: From AI to Quantum Computing – The Tech Trends Shaping Tomorrow’s World Read more
17th March 2025 In Case You Missed It: European Tech Strikes Out Alone, UK’s Digital Growth Gap, and AI Breakthrough Could Spark Price War Read more
13th March 2025 Meet Beth Sissons: Tyto’s Awareness2Demand™ Lead Shares Top Tips for Integrated Campaigns That Build Brands and Drive Sales Read more
10th March 2025 In Case You Missed It: Super Intelligence Is Coming, Regulation Is in the Firing Line, and European Telcos Take on Starlink Read more
3rd March 2025 In Case You Missed It: Artists and media vs tech in big AI debate, Trump aims to take crypto mainstream, and a European startup to keep an eye on Read more
24th February 2025 In Case You Missed It: Germany Shifts Right, Media Moves Forward, and the UK U-Turns on AI Read more
10th February 2025 In Case You Missed It: was DeepSeek really a tech miracle? The response to tariffs and what’s on IT leaders’ to do lists Read more
3rd February 2025 In Case You Missed It: Cow’s Eggs and Sham, AI Puts Investors in a Jam, as Trump’s Tariffs Go Bam! Read more
27th January 2025 In Case You Missed It; automation on the rise in retail, the cost of adopting AI and is the UK shifting to a four-day working week? Read more
20th January 2025 In Case You Missed It: Europe’s AI Race Heats Up, Tech Funding Grows in Q4, and €1 Billion Boost for Battery Storage Read more
17th January 2025 Chain Reaction: What media trends should PR pros look out for in the year ahead? Read more
13th January 2025 In Case You Missed It: CES Sparks Quantum Computing Row and AI Is Taking Over Health and Robotics Read more
10th January 2025 Tyto Tech 500: Business Leaders Step into the Spotlight as Authentic Tech Influencers Read more
16th December 2024 In Case You Missed It: François Bayrou Becomes French PM, Dutch Execs Turn to LinkedIn, and a Recap of the Defining Stories of 2024. Read more
9th December 2024 In Case You Missed It: Europe struggles with cyber security, the UK embraces crypto, and trade deals top the agenda. Read more
25th November 2024 In Case You Missed It: A decade-long boom in European tech continues but limited home-grown funding for female founders and scale-ups perpetuates reliance on US investors Read more
18th November 2024 In Case You Missed It: Are we witnessing the birth of a new social media powerhouse? Is AI running out of content? And some disastrous cybersecurity fails Read more
11th November 2024 In Case You Missed It – Lindner: ‘You’re Fired’, Trump: ‘You’re Hired’ – a double shock for Europe’s tech sector Read more
4th November 2024 In Case You Missed It: How the UK budget delivered both good and bad news for tech companies Read more
16th September 2024 In Case You Missed It: Europe’s battle to win the global tech race and a bad week for Google Read more
9th September 2024 In Case You Missed It: Europe tries to persuade its scaleups to avoid the lure of the US, while countries across the continent look again at AI investment Read more
3rd September 2024 Thinking like engineers: how public relations can help businesses win in the ‘era of less’ Read more
2nd September 2024 In Case You Missed It: New term for Europe’s businesses and politicians. Will they get an A* for fixing productivity and growth issues? Read more
13th August 2024 The top 3 under-utilised marketing assets and how to get more ‘bang for buck’ Read more
2nd July 2024 Awareness2Demand™: Breaking down siloes between PR-driven awareness and demand generation Read more
1st July 2024 In Case You Missed It: French election result and what it means for media relations Read more
26th June 2024 Mentors and teachers. The CEO guide to the role of mentors in the start-up world Read more
25th June 2024 In Case You Missed It: Navigating news consumption with insights from the Reuters Institute Digital News Report Read more
19th June 2024 The content opportunity: how B2B tech brands are building value and maximising impact Read more
6th June 2024 LinkedIn comes of age: Why this platform is the B2B marketers’ non-negotiable Read more
12th April 2024 AI and Geopolitics continue to dominate European tech influencers online discourse Read more
21st March 2024 The beauty of hindsight: The CEO guide to what advice successful leaders would give to their younger selves Read more
6th March 2024 Making remote work, work. The CEO guide to tackling internal comms while working remotely Read more
4th March 2024 In Case You Missed It – on the agenda this week: interconnection, AI, and cybersecurity Read more
27th February 2024 Learning from the best – Winning comms advice from tech’s brightest leaders Read more
26th February 2024 In Case You Missed It – on the agenda this week: diversity, technology and solar batteries Read more
9th February 2024 Six ways business leaders can be inspired by Jurgen Klopp’s management of Liverpool Football Club Read more
3rd January 2024 Champions of Content – Q&A with Jonathan Symcox, Editor at BusinessCloud & TechBlast Read more
14th December 2023 Navigating change in the European landscape – tech sector trends revealed Read more
30th November 2023 Shaping the narrative: Journalists dominate the European tech influence landscape Read more
28th November 2023 Champions of Content – Q&A with Sophie Glaser, Marketing Director at TradeLink Read more
16th November 2023 2023 Tyto Tech 500: Journalists overtake business leaders for tech industry influence for the first time Read more
27th October 2023 Navigating the Nordics: Insights into launching PR and Comms in Scandinavia Read more
11th October 2023 Beyond AI: The key topics captivating Europe’s most influential tech community Read more
29th September 2023 The evolving European cybersecurity landscape: What the Tyto Tech 500 report tells us Read more
28th September 2023 Why self-interest is hurting client service for pan-European clients and how Tyto is pushing back against this Read more
14th September 2023 Tyto acquires It’s A Rep – extending PRWithoutBorders™ in the Netherlands Read more
7th September 2023 Champions of Content – Q&A with Abs Gandhi & Magdalena Nowak from Snowflake Read more
2nd August 2023 Champions of Content – Q&A with Mélanie Dallé: EMEA Marketing Manager at Traackr Read more
25th July 2023 Lost in Translation: Understanding the difference between localised and translated content Read more
11th July 2023 AI dominates online European tech influencer conversations – but have we passed the peak? Read more
10th July 2023 Strategies for pan-European media relations: The PRWithoutBorders™ point of view Read more
29th June 2023 Tyto announces Nordic expansion to support Sweden’s tech community with growth across Europe and beyond Read more
22nd June 2023 Tyto appoints Nick Taylor first Managing Director to drive continued evolution and growth Read more
20th June 2023 Champions of Content – Q&A with Doug Drinkwater: Director of Strategy at HotTopics Read more
16th June 2023 Five reasons why Europe is more open to tech growth and investment than ever before Read more
2nd June 2023 Champions of Content – Q&A with April Mullen: Senior Director of Content Strategy at Braze Read more
28th April 2023 Nurturing talent: How our Tyto Academy is creating a positive, growth-focused environment for our employees Read more
24th April 2023 Champions of Content – Q&A with Rosella Dello loio: Head of Content at Enate Read more
19th April 2023 Lessons from Tech Climbers: From Unicorns to Zebras, IP strategies and AI impact Read more
12th April 2023 AI and climate continue to dominate European technology influencer conversations in Q1 2023 Read more
23rd March 2023 Champions of Content – Q&A with Aidan McLaughlin: Global Director of Branded Content and Storytelling at Indeed Read more
7th March 2023 Champions of Content – Q&A with Bhavesh Vaghela: Chief Marketing Officer at ActiveOps Read more
27th February 2023 Champions of Content – Q&A with Dan Raywood: Freelance journalist, editor and speaker Read more
14th February 2023 Champions of Content – Q&A with Oliver Pickup: Award-winning journalist, writer, and speaker Read more
13th February 2023 Our experience with the Tyto Accelerator Programme: A journey of PR discovery Read more
11th January 2023 AI and climate change were the most relevant topics of Q4 2022 for the European tech community Read more
3rd January 2023 Tech 500: Cybersecurity gains prominence in 2022, ConsumerTech and EdTech lose it Read more
5th December 2022 Tech 500: The role of Academia and institutional stakeholders in uncertain times Read more
18th November 2022 Tyto acquires CubanEight – strengthens integrated PR and marketing capability Read more
15th September 2022 Introducing the Tyto Accelerator – our brand-new tailored programme for new entrants to the tech PR industry Read more
3rd June 2022 Why fully remote work advocates have more in common with Elon Musk than you might think Read more
30th September 2021 International Translation Day: Three questions on translation for our Tunisian polyglot consultant Donia Metoui Read more
4th August 2021 Launching ‘Growing without borders: The unicorn CEO guide to communication and culture’ Read more
7th April 2021 Reimagining the pan-European PR agency model – slaying the six taxes inherent in the traditional hub and spoke approach Read more
31st March 2021 Imposing borders in a global tech economy: how the PR industry needs to change to support the next generation of tech-driven businesses Read more
9th February 2021 Learnings from Gaia-X: 5 things US cloud brands should consider when doing PR in Europe Read more
29th January 2021 High-profile news announcements – how to prepare, manage and conquer them Read more
18th January 2021 The rise of academia – why academics are changing the influencer landscape Read more
5th January 2021 How Europe’s media landscape has changed after a year of Covid-19 and remote working Read more
18th August 2020 Why educational software providers need to reduce the data neediness of their apps Read more
29th July 2020 The best of both worlds: How I bring my work as PR consultant and editor together Read more
25th March 2020 Adjusting to new horizons: Getting more from your PR agency budget in Europe Read more
23rd March 2020 Tyto launches New Horizons: A series of online events and podcasts for business leaders adjusting to the present and preparing for the future Read more
20th December 2019 The influence of government – Top 10 influencers in UK Government #Tech500 Read more
12th November 2019 Tyto launches Tech 500 Power List 2019: Women and Media grow influence on UK tech Read more
5th December 2018 Influence no longer confined to newsrooms as business leaders top list of UK tech’s key opinion formers Read more
5th December 2018 FinTech continues to dominate UK tech scene, with a mixture of old and new faces Read more
6th November 2018 Golin’s PR U-turn hopefully won’t be the last, but why has it taken so long? Read more
3rd August 2018 What does the lack of media in the Tyto Fintech Power 10 mean for Fintech PR? Read more
3rd July 2018 Healthcare: what’s tech got to do with it? (and what the ALS Ice Bucket Challenge shows us) Read more
30th November 2017 Digital Entrepreneur Awards shows how to lose sponsors and alienate your audience Read more
2nd November 2017 Looking to make it in San Francisco and Silicon Valley? Thirteen Bay Area public relations leaders share their advice Read more