Tech PR Is the Best Job in the World

Tyto’s Hackweeks are all different. Each year sees us heading to different locations across Europe, with different training, different activities, different food. But one commonality across all Hackweeks is a short speech, generally given by the CEO, to set the tone of the week ahead.

This year that responsibility fell to me in my first year as Tyto’s CEO. 

A good speech is persuasive. It should be trying to convince its audience of something. Ultimately, it should make an argument. And so that was my starting point.  

I liked the idea of making a statement that at first seems trite. But becomes more convincing the more you evidence it.

My argument, was that PR, and tech PR, and B2B tech PR, at Tyto, is one of the best jobs in the world. 

If you’re not convinced, below is a transcript of the speech. The ‘you’ in the speech refers to the Tyto team but I hope the message resonates with anyone working in technology communications in 2025. We’re a lucky bunch.

The Speech: Tech PR Is the Best Job in the World 

We are at a critical point in history. The prospect of artificial general intelligence is within reach. For the first time we are poised to have machines that are smarter than us.  

Building software, storing data, launching applications are all being revolutionised by AI.  

AI is helping us see around corners, allowing us to predict and plan for unpredictable events in areas like supply chain and production.  

It’s changing the world of work. 

And it’s completely changing how we search and find information, on companies, on our environment, even on ourselves 

Much of this is being driven by the explosion in cloud computing.  

At the same time quantum computing has achieved significant breakthroughs.  

While advanced robotics, 3D printing and automation promise to reshape industry as well as having impacts on health and social care.  

In the environmental sector, scalable renewable energy remains a huge growth industry, as we reduce our reliance on fossil fuels and look to reduce the impact of climate change.  

Of course there are risks.  

Cyber security remains one of the biggest challenges both to businesses and to individuals. Geopolitical uncertainty weighs heavily on business decision making.  

And of course, advances in AI promise to reshape workforces globally and potentially even rewire our brains. These trends are not always for the better.  

What do all of these issues, both positive and negative, have in common? 

All of them are being addressed, or solved, by Tyto clients. 

So that is point one. Your job is the greatest job in the world because you have a front row seat to a moment in time that is going to have enormous consequences for societies globally.  

Your job is to understand these trends, link them, and communicate them in a way that makes sense to people.  

You, almost more than anyone, have a rounded sense of the direction the world is headed because you work across a number of companies, spanning different sectors. And that direction is steered by the impact of the technology companies that you all work on. 

And not only that, but you understand these huge macro trends in a global sense. You work and manage programmes that span markets in Europe, often interfacing with clients based worldwide, whether the US, Asia, the middle east, South America or in Europe.  

You have a sense not just of the stories shaping the world, but how different markets are affected and how to tell a story with local nuance, but with a global strategy.  

And by doing this you are building up what I would argue is the most important skill for the next 50 years: communication.  

As the world changes those that can tell stories to understand and articulate those changes, which are fast, and complex, and hard to understand, will be most in demand. We understand our environment through the stories we tell ourselves and each other.  

Ultimately we are more like miners than programmers. Our job is to step in to our clients’ business with our head torch on, using all the tools at our disposal to chip away at the messaging and narratives until we find their story. The stories are there already, lying deep in the rock, almost waiting to be found.  

Our job is to prize them out and bring them in to the light.  

Let’s get back to my argument.  

In an AI-dominated world where content is cheap, really high-quality content will be more highly valued than ever.  

On top of all of this, as geopolitics increasingly shapes the world of technology, your multi-market expertise is ever more in demand. Clients want to know how decisions on tariffs thousands of miles away are affecting their businesses in Europe. They want intelligence on opening up new markets, and they want to understand how to tell a consistent story across markets with wildly different approaches to tech, regulation and science.  

And all of this is compounded by gen AI entirely reshaping how we discover and consume content online. That is having a seismic effect on businesses. Communications is at the forefront of solving that problem.  

You have the best job in the world because you are building highly in demand skills, in the most exciting sector in the world, with a real international focus, and in a business that is ambitious and growing.    

So, please don’t forget to remind yourself occasionally, you have the best job in the world.