Today we announced that our Senior Partner, Nick Taylor, has been appointed Managing Director. Taylor will work alongside our founder and CEO Brendon Craigie to double Tyto’s size and capability over the next three years to meet the growing need for more efficient multi country European campaigns.
Taylor, who joined Tyto as senior partner last September from a previous MD position, will work alongside the agency’s CFO Emily Rule and Tyto’s leadership team of seven partners and three directors in the delivery of an outstanding client and employee experience guided by the agency’s core value of perfect partnership. The appointment of Taylor as MD will allow Craigie to focus on strategic and accelerative growth opportunities for Tyto in the form of acquisitions, new market entries, product innovations and partnerships.
Since launching at the end of 2017, Tyto has grown into a multi-country, multi-disciplinary, PR and communications agency of 60 consultants servicing clients operating at the intersection of technology, science and innovation across the UK, Germany, France, Spain, Italy and the Netherlands.
The agency has seen significant growth and expansion over the past 12 months, having acquired UK-based integrated agency CubanEight, launched its Content Studio to broaden its service offering, and announced the Tyto Relevance Index™, a landmark new monthly index of the top tech, social and economic topics driving the conversation in the European tech industry. The new Relevance Index adds to and builds on Tyto’s existing influencer mapping product, the Tyto Tech 500.
Throughout his career spanning senior agency and inhouse roles, Taylor has provided advice to leaders of some of the fastest growing technology businesses in the world including trivago, Cloudflare and Bolt. Under his leadership as MD, Taylor will drive home the advantages offered by Tyto’s unique PRWithoutBorderss™ operating model and its unique data and insights offering. PRWithoutBordersÔ provides a 30 percent more efficient and integrated approach to multi country European campaigns and it provides employees greater freedom to develop their full potential beyond traditional siloed country models. The Tyto Tech 500 and Tyto Relevance Indexs™ provide Tyto’s clients with a unique understanding of influence and trending thought leadership topics so that they can achieve the clearest path to relevance and impact.
“I’ve appointed and worked with some incredible MDs throughout my career, but Nick is the complete package and the perfect embodiment of Tyto’s values,” said Tyto founder and CEO Brendon Craigie. “Nick has an outstanding track record as a leader, he’s extremely ambitious, and he’s a sharp and incisive strategist. We already had an outstanding leadership team in place, but I believe Tyto, the team and our clients will really benefit from Nick’s drive and energy in this new role as MD as Tyto continues to grow and evolve.”
“Tyto’s exceptionally experienced leadership team, its clear strategy for growth and the quality of its client service mean that it is exceptionally well-placed to deliver outsized growth over the coming years,” added Taylor.
“Since joining in 2022 I’ve been inspired by the quality of results that the PRWithoutBorders™ model delivers for clients compared to traditional agency models, and it will be a privilege to lead such a high-performing team,” said Nick Taylor, MD of Tyto. “I’m excited to work with Brendon, the wider team and our clients to deliver on our strategy and continue building Tyto in to one of the preeminent European technology PR and communications agencies.”