News Archives

In Case You Missed It: How the UK budget delivered both good and bad news for tech companies

Tyto at Seven: A New Chapter of Innovation, Integration, and International Opportunity

In Case You Missed It: Europe’s battle to win the global tech race and a bad week for Google

AI in PR and communications: will it change anything at all?

In Case You Missed It: Europe tries to persuade its scaleups to avoid the lure of the US, while countries across the continent look again at AI investment

Thinking like engineers: how public relations can help businesses win in the ‘era of less’

In Case You Missed It: New term for Europe’s businesses and politicians. Will they get an A* for fixing productivity and growth issues?

My location-agnostic PR agency life | Tim Boerkamp

The top 3 under-utilised marketing assets and how to get more ‘bang for buck’

In Case You Missed It: AI bubble bursting and tech stock collapse

In Case You Missed It: Degenerative AI

In Case You Missed It: A global IT outage and rising AI cybercrime

In Case You Missed It: The power of algorithms

Awareness2Demand™: Breaking down siloes between PR-driven awareness and demand generation

In Case You Missed It: French election result and what it means for media relations

Mentors and teachers. The CEO guide to the role of mentors in the start-up world

In Case You Missed It: Navigating news consumption with insights from the Reuters Institute Digital News Report

The content opportunity: how B2B tech brands are building value and maximising impact

In Case You Missed It: The relationship between politics, tech and PR

Insight Ignites Impact: Tyto’s approach to creativity

In Case You Missed It: What makes an AI story worth talking about

LinkedIn comes of age: Why this platform is the B2B marketers’ non-negotiable

Why you should take your PR off the beaten track this summer

Perfect pitch: Successful story placement in 2024

ICYMI: Apple tests the theory that there’s no such thing as bad publicity

ICYMI: Press freedom, the tech sector, and why Android apps are at risk

ICYMI: PR has an important role to play in cybersecurity and fintech

ICYMI: A look at the brighter side of tech

Making mistakes: Why communication is a problem and a solution

ICYMI: Sustainability in the Age of AI

In Case You Missed It: AI, AI, and more AI!

In Case You Missed It: where politics and technology intersect

In Case You Missed It – on the agenda this week: interconnection, AI, and cybersecurity

In Case You Missed It – on the agenda this week: diversity, technology and solar batteries

2023 Tyto Tech 500: Journalists overtake business leaders for tech industry influence for the first time

Navigating the Nordics: Insights into launching PR and Comms in Scandinavia

Beyond AI: The key topics captivating Europe’s most influential tech community

Tyto acquires It’s A Rep – extending PRWithoutBorders™ in the Netherlands

Tyto announces Nordic expansion to support Sweden’s tech community with growth across Europe and beyond

Tyto appoints Nick Taylor first Managing Director to drive continued evolution and growth

Lessons from Tech Climbers: From Unicorns to Zebras, IP strategies and AI impact

Tyto’s commitment to diversity: inside our DE&I podcast series

5 most listened ‘Without Borders’ podcast episodes of 2022

Unicorn Club turmoil: Dehorned unicorns and VCs pullback

Do events really provide a good opportunity for PR?

Tyto acquires CubanEight – strengthens integrated PR and marketing capability

PRWithoutBorders™: Reach Further

Inflation busting European PR

OMR 2022: Tyto’s excursion into the glittery world of marketing

Tech 500 podcast: Discussing influence in the European tech world

5 most listened ‘Without Borders’ podcast episodes of 2021

The culture secrets of unicorn startup CEOs

8 top communication tips from unicorn CEOs

Launching ‘Growing without borders: The unicorn CEO guide to communication and culture’

Startup frenzy: A new unicorn is minted every day in 2021

The RSF’s latest report reminds us about the importance of press freedom

Learnings from Gaia-X: 5 things US cloud brands should consider when doing PR in Europe

High-profile news announcements – how to prepare, manage and conquer them

French media – Hate, Love and Covid-19

The Covid-19 UK media climate – not as we know it

How Europe’s media landscape has changed after a year of Covid-19 and remote working

Why European startups need to offer stock options

Why Europe faces a global war for talent

Could Covid-19 be the start of a new chapter for industry events?

Hello from Frankfurt. Silke Rossmann, Tyto’s new partner and head of practice, on why she joined the team.

News Without Borders

Being born right: how Tyto became New Agency of the Year

Presenting ‘Without Borders’ – a new podcast from the Tyto team

Build a better agency – no bricks or mortar required

Heritage retailers fail to influence in the RetailTech 30

Tyto launches the Tech 500 Power List for 2018

Influence no longer confined to newsrooms as business leaders top list of UK tech’s key opinion formers

Size Doesn’t Matter. It’s How You Use It.

FinTech continues to dominate UK tech scene, with a mixture of old and new faces

Women in tech are gaining influence, but it’s still not enough

One year on at Tyto

Tyto Fintech Power 10

Going Global: The UK’s most successful SME exporters share their advice

Market entry in Europe advice from #Radi8AME

Is media training dead? Introducing Evangelist Training.