Last night was a special one for Tyto. We were recognised as one of the Agencies of the Year for Continental Europe at PRovoke’s annual awards ceremony in London. I couldn’t be prouder of our team and all we’ve achieved over the last year.
Across the industry, it’s been one of the most tumultuous periods I can remember, but with challenges also comes great opportunity. And it’s been so inspiring to see our team, at every level across Europe, pull together to deliver consistent brilliance in for our clients, partners, and the media.
The team have taken on some enormously ambitious projects this year.
Tyto’s new Policy Communications offering is a fantastic example of that willingness to not just react to market changes but to purposefully get ahead of them.
Providing clients with the support and consultancy required to navigate Europe’s incredibly complex regulatory landscape and build meaningful relationships with policymakers, regulators, and a broader range of media stakeholders.
Our revamped media training and executive comms services are another example of Tyto’s relentless culture, giving spokespeople the tools to navigate a media landscape that now includes podcasts, social media, live video, and more.
Tyto’s Labs team has made tremendous strides too, assisting the business in embracing AI in the right way and reimagining our approach to measurement to help clients demonstrate impact across an increasingly diverse, multi-channel environment.
It’s not just our client-facing teams that have been going the extra mile. Our fantastic People and Operations teams have been hard at work unlocking greater ROI for our clients by revamping how we plan and resource our accounts, allowing us to do so much more efficiently, and freeing up the team’s time to do more great work.
Our year-round training programmes and much-loved Future Leaders scheme are testament to our commitment to investing in our people.
Like much of our team and many of our clients, when I joined Tyto four years ago, I did so because the PRWithoutBorders model was a much needed and genuinely innovative solution to the unique problem of multi market communications in Europe. The unrivalled flexibility, efficiency and joined up thinking it offers is unlike anything I’ve experienced before.
This award, more than any other, recognises just how unique Tyto’s model is.
As PRovoke’s Editorial Director, Maja Pawinska Sims, puts it: “Tyto’s strength lies in the clarity of its proposition. In a region where multi-market complexity remains a persistent challenge, it offers a credible alternative to traditional network structures, particularly for technology clients seeking speed, flexibility and consistency.”
We’re not resting on our laurels though. We’ve got ambitious plans to deliver even greater efficiency, value and impact for our clients this year. Watch this space.
About the author
Nick Taylor is the Chief Executive Officer at Tyto, the only PR agency built to scale high-growth tech companies faster across Europe.