CompanyTyto Labs

Tyto Labs

Tyto Labs drives innovation in PR and communications by exploring emerging technologies and trends, ensuring we deliver cutting-edge solutions for our clients.

Innovation without limits

Tyto Labs is our research and development arm, dedicated to exploring new technologies, channels, services, and methodologies that can enhance both how Tyto operates and the services we provide.

As we represent some of the most innovative companies in the world, it’s only natural that we, too, must stay at the forefront of innovation.

Through Tyto Labs, we investigate the latest developments within our field, identifying trends and technologies that could either advance or radically disrupt our industry.

Why we launched Tyto Labs

Shaping the future of PR and communications

Our explorations start with an open, exploratory discovery phase – no rules, no restrictions. This gives us the freedom to experiment with new technologies and explore innovation solutions without the pressure of predefined goals or performance metrics.

We apply our unique creative sprint process to every Tyto Labs project:

Challenge

1. Challenge

We select a technology, channel, service or methodology to explore.

Ideate

2. Ideate

The ideation phase starts without any specific brief or tasks, allowing the team to explore freely. Afterward, project teams may introduce challenges or tasks to guide the direction.

Workshop

3. Workshop

Promising use cases are further investigated to assess their potential impact on Tyto’s culture, services, or other areas of development.

Prototype

4. Prototype

We develop a minimum viable prototype to test with specific audiences.

Test

5. Test

We refine and iterate on the prototype, taking it through further testing until it’s ready to launch.

“Through Tyto Labs, we push boundaries to deliver greater impact for our clients. It’s all about discovering new ways to give them an edge over the competition. By staying ahead of emerging trends in PR, communications, and marketing, we ensure our clients are well positioned for both immediate and long-lasting success.”

Sven Winnefeld

Partner, Strategy and Insights, at Tyto

Harnessing the power of social media insights

The world’s most successful companies use data to inform key business decisions. We believe that communications should be no different.

That’s why Tyto Labs developed the Tyto Relevance Index™, a free data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community.

It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.

New data and insights are shared with Tyto clients and subscribers on a monthly basis, allowing for month-by-month comparisons and the prediction of future trends.

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