Tyto announces Nordic expansion to support Sweden’s tech community with growth across Europe and beyond

We are announcing our expansion into the Nordics with an initial focus on Sweden. Tyto’s presence in Sweden will provide the country’s thriving tech industry with the most efficient and effective means to build its reputation and sales across Europe and beyond.

Tyto’s presence in Sweden was unveiled today at the annual Almedalen Week, attracting the country’s industry leaders, politicians and influential decision makers. Tyto is represented at Almedalen Week by Axel von Arnold, Tyto’s newly appointed Senior Consultant specialising in communications for the Nordic region. Von Arnold will work alongside Tyto Senior Partners Silke Rossmann and Florian Hohenauer, supported by Tyto’s existing consultants in the Nordic region. Von Arnold has previously worked in some of the Nordic region’s fastest growing PR agencies, and has represented flagship brands including Disney, Meltwater and Signify. He also sits on the board of industry association, Swedish PR.

Tyto CEO Brendon Craigie, Senior Partner Silke Rossman and Senior Consultant, Nordics, Axel von Arnold

Tyto’s expansion into Sweden follows growing demand from Sweden’s tech community to build their reputations and drive growth across Europe. Tyto already represents several clients in the Nordic region including Remote, Immuta and Billwerk+. By adding Sweden to its agency network, Tyto’s business is now able to represent clients in all the major European economies including the UK, Germany, France, Spain, Italy, and the Netherlands.

“Stockholm is one of the most vibrant tech hubs in the world,” said Silke Rossmann, Senior Partner, Tyto. “It’s essential that companies in Sweden and other parts of the Nordics have a PR and communications partner who can support them with their international growth. Tyto is investing in the region because we are uniquely placed to be the go-to partner for fast growing companies in the region.”

“The market for international PR out of Sweden is fragmented and disconnected,” said Axel von Arnold, Senior Consultant, Nordics. “Swedish brands must either build their own network of boutique agencies, or they must work with a global partner that is not optimised for agile and fast growing businesses. Tyto addresses an unmet need with its more efficient and agile PRWithoutBorders™ model. I’m excited about helping to build Tyto’s business in the region.”