Now more than ever, tech marketers and comms leads are looking at how to make campaigns that are smarter and work harder to engage audiences across earned, paid, owned and shared channels. But not all content is created equally and, when we consider launching campaigns in multi-market, multi-lingual regions like Europe, these challenges are amplified even further.
An integrated approach is vital to engage with B2B audiences, ensuring that campaigns and messages are amplified, translated, and resonate across markets as effectively as possible. We know how important this approach is to our clients which is why, today, Tyto is launching the latest extension of its pan-European borderless model: Tyto Content Studio. Combining our team of expert content strategists, editors, digital marketers, and designers, the Content Studio extends the flexibility, efficiency, and creativity of our pan-European borderless model to enable Tyto clients to achieve maximum impact across all media channels and the largest European economies.
Tyto’s unique approach is ContentWithoutBorders™ – our multi-market strategists collaborate with clients to craft content plans that engage their audiences across borders and media channels. Informed by proprietary data insights like our Tyto Tech 500 and Tyto Relevance Index, this ensures content initiatives we deliver are more locally relevant and achieve greater impact, all while being 30% more efficient with budgets.
We are excited to work with more marketing leaders in the tech, innovation and science space to collaborate with Tyto on fully integrated content strategies and media initiatives that can be developed centrally and rolled out effectively and efficiently across UK, France, Germany, Italy, Spain, Benelux, and the Nordics.
Tyto clients can benefit from end-to-end content support either integrated into existing campaigns or as standalone projects. Services include content strategy, messaging, thought leadership and lead-gen content development, social and SEO support, and digital asset creation.
Tyto Content Studio will be under my management as senior partner, Head of Integrated. Lucy Horsman and Borja Iglesias have been promoted to associate directors and will be responsible for spearheading the offering across the agency. The launch follows five years of phenomenal growth for Tyto, boosted most recently by the acquisition of CubanEight, increasing the agency’s integrated PR and marketing capabilities. Snowflake, Strategic Blue and Tuum are among the studio’s first clients.
We know that the needs of our clients have evolved; they are looking for integrated campaigns that will span markets and channels. They also recognise the vital role content plays in influencing today’s B2B buyer – raising brand awareness, building an audience, and driving growth.
As communications experts with strong European PR understanding, developing strategies and content that resonates with media and audiences across multiple markets has always been at the core of what Tyto does. We were built from the ground up with a vision of borderless PR that extends clients’ reach. With Tyto Content Studio we are extending that reach across media channels, creating impactful, efficient, and fully integrated campaigns that help our clients realise their business goals.
Tyto Content Studio comprises of both new and existing talent in the team: the content strategy team, consisting of former journalists and seasoned communications professionals; the digital marketing team, staffed by specialists in data, insights, design and social; and the former CubanEight team who, following the agency’s acquisition by Tyto in November last year, has brought vast experience in social and paid media campaigns, SEO, demand generation programmes and video to Tyto’s offering.
If you are a tech marketing and comms leader wanting to build your brand, become a thought leader and grow your business with content that resonates across all channels, the Tyto Content Studio is for you.