TYTO ACQUIRES IT’S A REP – EXTENDING PRWITHOUTBORDERS™ IN THE NETHERLANDS

We have acquired leading Netherlands PR and integrated communications agency It’s a Rep. It’s a Rep founders, Chantal Schepers and Erik van de Nadort, will spearhead client relationships and campaign delivery in the Netherlands bringing with them deep knowledge of the growing EU tech hub in the Netherlands. It’s a Rep’s clients will immediately benefit from even greater integration, flexibility and agility that comes with Tyto’s multinational PRWithoutBorders™ model including existing shared agency clients Remote, Esri, Online Payment Platform and SoSafe. The acquisition of It’s a Rep grows Tyto’s integrated team of PR and communications professionals to over 60 full-time employees across the UK, France, Germany, Spain, Sweden and the Netherlands. 

Brendon Craigie, CEO of Tyto, Chantal Schepers and Erik van de Nadort, founders of It’s a Rep and new Senior Partners at Tyto.

Tyto’s vision PRWithoutBorders™ is focused on helping clients to easily scale PR efforts with efficiency and flexibility across Europe. Chantal Schepers and Erik van de Nadort and Tyto’s founder Brendon Craigie have partnered together for several years with both agency teams delivering European PR strategies for shared clients.

Tyto’s expansion in the Netherlands recognises the growing importance of the Netherlands as an EU tech hub for global scale-ups. The government’s Dutch Digitalisation Strategy launched in 2018 now sees the country leading the world in digital infrastructure and R&D incentives, making the Netherlands one of the most open and supportive environments for the tech industry. Amsterdam’s proximity to Brussels has also helped to make the Netherlands a base for some of the global tech industry’s leading policy advisors.

The acquisition enables Tyto to partner with global technology companies with regional headquarters in the Netherlands, as well as global clients seeking to grow their reputations in the country.

Founder and CEO Brendon Craigie said: “It’s a privilege to have the opportunity to bring Chantal and Erik, and the rest of the It’s a Rep team into Tyto. We’ve admired their work for a long time, as have many of our shared clients. The stage is now set for us to take that partnership to a new level and help more companies with their reputations, whether they be looking out of, or looking into, the Netherlands.”

Chantal Schepers, Senior Partner at Tyto said: “At the same time our employees can benefit from being part of an international team of ambitious and seasoned PR-professionals, and to pursue an exciting career path without borders. I’m confident that joining forces will lead us to interesting new opportunities and adventures.”

Tyto has followed a trajectory of steady growth since its inception five years ago, having grown revenues by over 50 percent every year and currently trending at over £6m in annual revenues. Tyto’s acquisition of It’s a Rep follows the acquisition of integrated agency CubanEight in 2022, the launch of the agency’s multilingual Content Studio in January, its expansion into the Nordics in July, and the appointment of its first Managing Director, Nick Taylor in June.