The Tyto Tech 500 Power List went live at the end of 2018, and for the first time, we can reveal the 10 most influential people in UK MadTech, as we dive into the data sector-by-sector.
MadTech is experiencing an interesting transition period as fast-moving tech changes are driving and changing the ways in which insights can be gathered, used and content delivered. From the numerous walled gardens, the ingoing content ecosystem wars and emerging areas such as voice this is an industry rife with opportunities and challenges to an extent seldom seen before.
The growing proliferation of smart home speakers, devices and virtual assistants could give rise to brand bias while the ever-changing climate of increasing scrutiny on data privacy and use, as well as data portability will require some smart policy and practical, creative approaches.
Which brings us back to this list of 10 people in the UK helping to drive and influence this space and the trends we are seeing in the shape and content of this list of influencers.
While we’re yet to reach a balanced gender ratio, this industry sector is one of the most positive we’ve found and demonstrates the possibilities for a balanced split of future influence, especially with Sarah Wood holding the top spot.
Interestingly, despite the evolving consumer behaviour that technology is driving and opportunities for the application of AI and Intelligent Machine Learning into the MadTech space, we’re yet to see any key academic influencers on this list – which is still fundamentally driven by those in business.
Tyto Tech 500: Top 10 Influencers in MadTech
|2||Rory Sutherland||Ogilvy Group UK|
|6||Rachel Barnes||Freelance Journalist|
|8||Pippa Glucklich||Dentsu Aegis Network|