This is the second episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results.
Our guest for this episode is Thomas Macaulay, Senior Reporter at The Next Web, a publication that covers technology and startup businesses in Europe. Thomas has been working in journalism for over a decade, and in his current role focuses on Europe’s tech ecosystem, particularly deep tech, startups and government policy.
In this episode hosted by Tyto’s Sophie Banda and Bastian Meger, Thomas talks us through a typical day in his life as a reporter for one of Europe’s largest online technology news outlets; from the European startup scene to paranormal grannies in Bosnia. We chat about his career journey, starting out as a postal clerk to teaching journalism, and how he eventually bit the bullet and decided to pursue his dream of being a journalist in his late 20’s.
Thomas is also a big fan of the European tech scene and shares his thoughts on why he believes the EU has become a world leader, especially when it comes to regulation.
When asked what he would like PRs to know about the role of the journalist, relevance is key, and he appreciates when PRs have taken the time to research his interests before sending him a story – and notices when they haven’t!
Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel.