This is the first episode of our new podcast series, Following Up. In these conversations, we sit down with some of the leading journalists in the B2B technology industry and take a deep dive into their careers, unique ways of working and their attitudes towards the changing media landscape. We aim to uncover some of the biggest challenges journalists face in their day-to-day, their key priorities when it comes to delivering the most relevant news, ideas and features to their readers, best practices when pitching and how companies, PR professionals and journalists can work better together in partnership to achieve excellent media results.
Our guest for our first episode is Mike Moore, Deputy Editor at TechRadar Pro, the business technology publication targeted specifically at B2B decision-makers. Mike has worked as a technology journalist for over a decade, covering everything from cybersecurity to VR at the Winter Olympics.
In this episode hosted by Tyto’s Sophie Banda and Pauline Delorme, Mike talks us through his career journey and the changes he has seen, from starting out as a journalist to deputy editor. When every day looks different, Mike outlines what he looks out for in a good pitch, shares top tips for PR consultants and chats to us about his dream interviewee.
Are you interested in hearing more fascinating insights from other leading technology journalists? You can listen and subscribe to ‘Following Up’ on your preferred podcast platform and also on our YouTube channel.