Nish launched The Stack with former Computer Business Review and Roubini Global Economics editor Edward Targett in December 2020 to cut through industry noise with agenda-free journalism, long-form interviews, and expert analysis, while also bringing leaders together through events, subscriptions, and peer communities.
In this episode, Nish explains how his experience in B2B tech communications inspired him to create a media platform dedicated to serving senior IT leaders with trusted, high-quality journalism. He shares how The Stack differentiates itself from traditional trade media through its focus on original reporting, peer-led insights and a business model built on authority and community rather than clicks and advertising.
Nish also discusses the evolving relationship between PR and journalism, the importance of building genuine media relationships, and how AI, newsletters, events and other emerging formats are reshaping the way technology leaders discover and consume information.
Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.
For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.