Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.
The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.
Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape – and what that means for PR teams.
In this episode, Pauline and Bastian are joined by Sophy Caulier, freelance journalist and contributor for Le Monde, covering national and international news with a focus on politics, economics, culture and in-depth investigative journalism. With over 30 years of experience as a professional journalist across a range of publications, Sophy is also a skilled writer who trains managers to enhance their media presence.
In this conversation, Sophy discusses the role of freelance journalists as the “shadow army” in modern media. She also talks about how curiosity and reporting instincts shape great stories, sharing a fascinating anecdote of landing a major scoop on Steve Jobs returning to Apple, illustrating how breaking news can emerge from good reporting rather than aggressive digging. Finally, Sophy gives her view on the changing media landscape and the value of journalism in human judgement, storytelling and turning communication into meaningful information.
Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.
For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.