Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.
The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.
Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape – and what that means for PR teams.
In this episode, Pauline and Bastian are joined by Stijn Goossens, producer and editor for Science, Technology, and Innovation at Business News Radio.
As the first media organisation to offer podcasts on on-demand audio, BNR has become a trailblazer in business broadcasting in the Netherlands. Every day, professionals and decision-makers tune in to stay up to date on the latest in technology, work, entrepreneurship, economics, and business.
Stijn oversees the presentation, editorial direction, and production of Op de zaak, a popular podcast that spotlights Dutch SMEs that have turned their businesses into real success stories. Before joining BNR, he was a presenter and editor of a weekly radio science show for NTR, where he and his co-host invited scientists to take a deep dive into their research.
In this conversation, Stijn discusses how to successfully engage with BNR’s C-level business audience, what makes a truly compelling spokesperson, and why PR teams should prioritise personal relationships over mass pitching. He also shares his view on how AI is affecting journalism, the fragmentation of media consumption, and why creating genuine trust matters more than simply generating “buzz.”
Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.
For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.