Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.
The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.
Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape – and what that means for PR teams.
In this episode, Pauline and Bastian are joined by Adrian Swinscoe, a well-respected writer, author and influential voice in the world of customer experience, and host of the Punk CX podcast. A longtime advocate for better service and meaningful customer outcomes, Adrian has spent years researching, writing and speaking about what it really takes for organisations to deliver experiences that customers value.
In addition to being a writer and podcast host, Adrian has also authored several books, including a best-selling 2016 book called How To Wow, the 2019 hit book Punk CX described as a “visual slap in the face for the customer experience industry”, and an exciting follow-up called Punk XL at the end of 2021.
In this conversation, Adrian talks about why bad customer service inspired him to build a career exploring and improving customer experience. He also discusses what makes compelling stories and podcast guests, and the importance of thoughtful, relationship-driven collaboration between PR professionals and content creators.
Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.
For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.