My location-agnostic PR agency life | Morad Salehi

Hello! I am Morad Salehi, a Senior Consultant at Tyto, and this is my location-agnostic life. In this ‘My location-agnostic PR agency life’ series, we want to highlight the freedom our model enables and how we navigate any challenges it presents.

What’s your morning routine?

I usually wake up around 7.30 but I’m not a morning person, so my first step is to make some coffee to really wake up. Then I turn on my computer and begin a news sweep on what happened the day before in France and in the markets relevant to my clients.

How do you organise your day?

I like to think I’m very organised. I make my to-do list every Monday for the week ahead and use a color code to manage my priorities. I update this to-do list as the days go by in order to stay ahead of things.

I start the day by going through my messages and emails to check for immediate priorities and then normally use the morning for reaching out to journalists, while the afternoon is more focused on content production.

When are you the most productive?

I try to remain constant throughout the day, but I admit I do have a soft spot for working in the afternoon or early evening — it’s quieter and there are less emails and messages, so I can focus even more and finish the different missions and pieces of content I’m working on.

What is your favourite workplace?

I’m quite traditional and like to work on my desk in my living room but sometimes, when the weather is nice enough, I also like to work on my balcony. Also, from time to time, my friends and I gather at one of our homes to work together and try to recreate the office environment. Tyto’s PR Without Borders model comes as a great opportunity to be flexible and not be tied to a specific location or workplace, so we can work from anywhere, which is a great advantage in terms of flexibility.

What’s your favourite thing about working remotely?

Definitely the ability to choose my location. Especially in these particular times, we have to make sure we’re satisfied and comfortable with our work environment. Working remotely also means we can work from anywhere we want, beyond home, even just temporarily for a change of scenery. Also, it gives me more freedom to organise my day as I see fit, without being bound by specific office opening hours, for instance. Finally, no more time spent on commute!

What do you miss about working in an office?

I guess just the feeling of working with colleagues and talking with them during breaks at the coffee machine, for instance. However, this is quite easily recreated with the tools at our disposal — we can chat on Slack, see each other on Zoom, and so on.

What’s your secret weapon?

Coffee is a must-have and my new best friend. Also, highlighters: they are a key element to my daily organisation – and make my to-do list more colorful, which is always nice to look at.