PR WITHOUT BORDERS™ BLOG
OMR 2022: Tyto’s excursion into the glittery world of marketing
How the Remote Economy is Allowing us to Reimagine PR Agency Economics
April 20, 2022/by Francois ToussaintTyto reveals latest Tech 500 influencer report
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
THE TYTO TECH 500 POWER LIST
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
WITHOUT BORDERS PODCAST
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.

ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
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Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.


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In the news
Supplyframe on Handelsblatt
Customers in the chip industry still need strong nerves, as demand is rising faster than production capacities. For 85% of components, prices are therefore likely to rise in the next twelve months, current figures from the supply chain specialist Supplyframe show.
Supplyframe on BMF TV
According to a study by Supplyframe, "the situation is not improving" and tensions in the supply chain are expected to continue into next year.
Workato on CIO Online
Mobility service provider Free Now relies on Workato's no-code solution to automate various processes, the latest of which is equipment renewal.
FIDO Alliance on HuffPost
The ordeal of passwords could come to an end within a year: Google, Apple and Microsoft announced on Thursday 5 May an agreement to build a system that would allow people to authenticate themselves without having to memorise a series of cabalistic signs.
FIDO Alliance on Spiegel
The greatest danger on the Internet is bad passphrases or passwords that fall into the wrong hands. But that could soon be a thing of the past when passwordless logins become the norm.
FIDO Alliance on The Telegraph
Apple, Google and Microsoft have announced a joint effort to put a new security standard in place, allowing people to sign in to websites and apps using a smartphone device.
Reporters Without Borders on The Irish Times
Ireland has been ranked sixth in a new press freedom index published by Reporters without Borders, but the international non-profit group has warned of rising worldwide political polarisation amplified by “news and information chaos”.
Reporters Without Borders on The Guardian
A record 28 countries are rated “very bad” places for journalism in the World Press Freedom Index, which warns that autocratic regimes are increasingly willing to crack down on independent media outlets.
HypeAuditor on Elle
70% of French influencers surveyed by the HypeAuditor platform said they often or systematically edit their photos before posting them on social networks.
Snowflake on Wirtschaftswoche
Two-thirds of local companies are not ready for the data economy. That is the central finding of a recent study by the American data specialist Snowflake.
Esri on CIO
Using its Esri geographic information system, the Cergy-Pontoise agglomeration community has set up a three-dimensional model to represent certain complex areas of its territory.
Alteryx on Le Journal du Net
Data is everywhere in the enterprise, and SMEs are no exception. However, they still need to be effectively equipped to make full use of data science.
Collibra on Journal du Net
As data has become an integral part of all aspects of our lives, there is a growing need for better solutions for its governance and quality.
HypeAuditor on The Drum
How do influencers feel about the new Digitally Altered Body Image Bill? The Drum and HypeAuditor asked influencers for their thoughts on the editing regulations proposed in the bill.
Esri on Futura Sciences
Discover Esri's Living Atlas ArcGIS, a unique geographic information system that visualises most of the effects of climate change. Dan Pisut, environmental content manager of the Living Atlas of the World at Esri, explains more.
ClickUp on Computerworld
Productivity platform ClickUp has added a Whiteboards feature, enabling more visual collaboration for distributed teams to present and brainstorm ideas. ClickUp Whiteboards will form part of the wider ClickUp portfolio of collaboration tools, which includes Tasks, Docs, Goals, and Dashboards.
Collibra on Blog du Moderateur
A passionate marketer with a "Dream Big" credo, Tifenn Dano Kwan moved to the United States, where she worked for major tech companies in the Silicon Valley. BDM interviews Tifenn Dano Kwan, CMO at Belgian unicorn Collibra.
Wire on WIRED UK
Under the European Union’s wide-ranging Digital Markets Act (DMA), the owners of messaging apps will be required to make them interoperable if another company requests that they do so. Alan Duric, Co-Founder at secure messaging platform Wire, states his opinion on this.
Tuum on BFM Business
Julien Douve, head of partnerships at Tuum, spoke about the activities of its platform specialising in new generation core banking. He also talked about the €15 million fundraising, in the 01 Business programme presented by Frédéric Simottel.
Supplyframe on Handelsblatt
The easing of the market expected for spring has not materialised. Delivery times are likely to lengthen. This will be expensive for the companies affected.
Alteryx on Forbes France
The technology world revolves around data. Every company collects vast amounts of information from multiple sources. Raphaël Savy gives some advice on how to attract and retain the best data talent in this period of "Great Resignation".
Remote on Worklife
An increasing number of companies are expanding their services to open up remote-working opportunities for Ukrainian refugees on the lookout for jobs, across areas including engineering, IT, product design, finance, accounting, sales and marketing. Among them is Remote.
HypeAuditor on Stratégies
HypeAuditor, the influencer marketing data analysis platform, unveils the results of a survey of French influencers referenced on its platform. And also proposes the ranking of the most successful presidential candidates on Instagram.
Tech Talent Charter on Maddyness
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
Tech Talent Charter on ComputerWorld
Five years after its inception, Tech Talent Charter is widening its focus to tackle inequalities in the UK tech sector that go beyond gender. Find out more in this news analysis on Tech Talent Charter's Diversity in Tech 2021 report.
Getty Images on The Next Web
The technology used by Getty Images helped the photo agency overcome the challenges of COVID protocols at the Winter Olympics.
Yotpo on The Drum
Thomas Hal Robson-Kanu was a forward for West Bromwich Albion until last year. Since leaving the club, he’s had his head down building Yotpo-partner The Turmeric Co, a health drink brand, which has seen a 600% revenue increase within the past 24 months.
Alteryx on ZDNet France
AI allows people to do things they couldn't do manually, especially when it comes to using data. However, they need to be properly equipped to avoid deviations, says Raphaël Savy, from Alteryx.
Alteryx on E&T
As businesses rush to take advantage of artificial intelligence tools, they need to recognise that human intervention may be needed to make sure unreliable data isn’t thwarting attempts to boost inclusion and diversity.
Alteryx on CIO Online
A global study conducted by IDC and sponsored by Alteryx reveals that the era of the spreadsheet is far from over, penalising organisations in their analytical initiatives.
Airship on Stratégies
A new customer journey, new features, a new interface... Without warning, the SNCF launched a brand new sales platform in January. One month after its launch, the application is still under fire from critics. Patrick Mareuil, European CEO of Airship, a mobile customer experience specialist, explains the failure.
Snowflake on Strive Magazine
Alison Tierney wants to turn the cloud computing company Snowflake into a group that is mentioned in the same breath as Google. The fact that she is now in the right position for this was not a given for a long time. Here she explains how she made it from middle management to the top.
ClickUp on The Drum
ClickUp is revising history in its newly-unveiled Super Bowl LVI spot – the brand’s first foray into the big game. The ad, created almost entirely by the brand’s in-house team, depicts a reimagined signing of the Declaration of Independence in 1776 Philadelphia.
Esri on Le Journal du Net
In order to further exploit the potential of Geography, decision-makers and stakeholders will need to fully recognise these issues highlighted by Esri, and continue to innovate in their use of GIS tools.
Reporters Without Borders on The Times
Statistics from Reporters Without Borders show that there are 488 media professionals in prison, an increase of 20 per cent in the past year.