PRWITHOUTBORDERS™ BLOG
In Case You Missed It: A global IT outage and rising AI cybercrime
In Case You Missed It: The power of algorithms
Awareness2Demand™: Breaking down siloes between PR-driven awareness and demand generation
In Case You Missed It: French election result and what it means for media relations
NEW HORIZONS EVENT SERIES
Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
TYTO TECH 500
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 is our proprietary research and influencer ranking of the UK, German, French, Dutch and Swedish technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
TYTO RELEVANCE INDEX™
The Tyto Relevance Index™ is our data-powered insights service which uses social media data to reveal the technology and socio-economic topics that dominate the public discourse of Europe’s technology community. It provides a multidimensional view of how the European technology community is engaging with and responding to the greatest challenges facing the world.
WITHOUT BORDERS PODCAST
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
Tech PR - ‘Recovered? No. Recovering? Yes’
Thinking like engineers: how public relations can help businesses win in the ‘era of less’
Where has PR landed on its remote working journey? Flexibility is best when done with purpose
Learn from the best: 6 pieces of advice from leading tech CEOs
Why are so many agency bosses departing?
Ten tips for using ChatGPT in PR
How to make engaging video content for brands
Ten tips for coming up with creative ideas in PR
Why ‘low-fat’ PR must not become 2024’s key trend
Remote working - why a lack of intent has left bosses scrambling
‘Change is in the air’: Are tech PR firms through the worst?
Why the leisurely European summer in PR is dead
PRovoke Headliners: Brendon Craigie
Q&A with Brendon Craigie
What parenthood taught me about leadership
PR’s love of ‘commercialising good’ has a self-destruct button
Why fear and fawning over ChatGPT reflects a crisis of confidence among communicators
The tech influencer landscape: an increasing focus on solving society’s biggest challenges
Overcoming Imposter Syndrome as a Young PR Professional
‘At times like this, you must be indispensable’ - tech PR firm cautious as digital giants cut jobs
Preparing your agency for a recession
The Journalist’s Perspective on PR
How the Remote Economy is allowing us to reimagine PR agency economics
What PR professionals can learn from Unicorn CEOs about communications
Global PR agencies like Jumbo jets were built for a different era and should be scheduled for retirement
![Tyto Workflow Methodology Tyto PR Agency Workflow Methodology](https://tytopr.com/wp-content/uploads/2016/05/xTytoworkflow_methodology.png,qx82624.pagespeed.ic.bt89lkxX7s.png)
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
![Tyto Locations Tyto PR Agency Locations](https://tytopr.com/wp-content/uploads/2017/09/xTyto_Header_european-agency.png,qx82624.pagespeed.ic.L7YsWlM3d8.png)
Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
LEAN INTO A MORE EFFICIENT EUROPEAN PR MODEL
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
OUR PEOPLE
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
![Tyto Team Working Tyto PR Team Working](https://tytopr.com/wp-content/uploads/2016/05/xTyto_team_1-1030x687.jpg,qx82624.pagespeed.ic.S1mydIl4GC.jpg)
Sector and industry experience
![Tyto-sector_12 Panel Research](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_12-300x273.jpg,qx82624.pagespeed.ic.rV7HQrRyS2.jpg)
Enterprise tech
![Tyto-sector_17](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_17-300x273.jpg,qx82624.pagespeed.ic.FcieIeUme2.jpg)
Marketing & advertising tech
![Tyto-sector_08](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_08-300x273.jpg,qx82624.pagespeed.ic.zuvh8g9SV_.jpg)
Mobile & telco.
![Tyto-sector_15](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_15-300x273.jpg,qx82624.pagespeed.ic.JdNaqiAEag.jpg)
Consumer tech
![Fintech Fintech](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_11-300x273.jpg,qx82624.pagespeed.ic.IUR6rVCt7N.jpg)
FS & Fintech
![Tyto-sector_07](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_07-300x273.jpg,qx82624.pagespeed.ic.QVu0T2FZ3o.jpg)
Media & entertainment
![Tyto-sector_16](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_16-300x273.jpg,qx82624.pagespeed.ic.AgLJeyrV8T.jpg)
Automotive
![Tyto-sector_01](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_01-300x273.jpg,qx82624.pagespeed.ic._-cKJsEWA-.jpg)
Food & beverage / consumer goods
![Tyto-sector_04](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_04-300x273.jpg,qx82624.pagespeed.ic.CrEslRK2HZ.jpg)
Health, science and pharma
![Tyto-sector_10](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_10-300x273.jpg?x82624)
Social Enterprise
![Tyto-sector_14](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_14-300x273.jpg?x82624)
e-Commerce & Retail tech
![measurement](https://tytopr.com/wp-content/uploads/2016/05/xTyto-sector_09-300x273.jpg,qx82624.pagespeed.ic.x68ERhWfSh.jpg)
Business Intelligence
![Tyto-sector_03](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_03-300x273.jpg?x82624)
Security
![Tyto-sector_13](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_13-300x273.jpg?x82624)
Energy
![Tyto-sector_06](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_06-300x273.jpg?x82624)
Travel tech
![Tyto-sector_05](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_05-300x273.jpg?x82624)
Professional services
![Tyto-sector_02](https://tytopr.com/wp-content/uploads/2016/05/Tyto-sector_02-300x273.jpg?x82624)
Small Business
In the news
Mozilla on Stratégies
Mozilla and AI Forensics have conducted an investigation into the TikTok Lite application, a scaled-down alternative to TikTok that consumes fewer resources.
Mozilla on ZDNet
The low-bandwidth version of the social network lacks several important security features that could be potentially dangerous.
Mozilla on Le Monde
A study by the Mozilla Foundation points to the lack of many security features in the version of TikTok most widely used in developing countries.
Similarweb on Ecommerce Mag
In its latest report, "The State of E-Commerce in 2024: Digital Trends and Strategies for Success", Similarweb reveals the latest trends in mobile websites and app traffic in the retail sector.
Coupa on Le Journal du Net
CFOs are currently going through a crisis of confidence, whether in the financial markets, in achieving their business objectives or in Artificial Intelligence.
Check Point on Nu.nl
Hostage software attacks continue unabated. Large cybercriminal groups have been disrupted by large-scale police operations recently, but this has not reduced.
Contentsquare on Maddyness
Every Friday, Maddyness shares with you an entrepreneur's tips, good addresses and sources of inspiration. This week, Jonathan Cherki, CEO and founder of Contentsquare, gives us his top tips for Paris and New York.
Similarweb on Retail Week
Taylor Swift’s Eras Tour has well and truly been the talk of the town, but how much has the superstar’s fandom impacted retail? Retail Week explores Swiftonomics’ big retail hits.
Mozilla on Journal du Net
As Mozilla, the publisher of Firefox, looks for a second wind, its co-founder shares with JDN her ambitions in AI and her vision of the future of open source.
Similarweb on Retail Week
Online behemoth Amazon is kicking off its annual Prime Day event on July 16 and 17 for members to save money on thousands of products. Ten years on from the event’s inception, Retail Week looks at what is expected this year and if Amazon can maintain prime position as the go-to place for summer discounts.
Similarweb on Forbes
Threads, the latest addition to Meta, has completed its first year on a high note. X's rival social network (formerly Twitter) now has 175 million monthly users. .
Similarweb on Blog du Modérateur
Threads generated immediate interest among those who were seriously thinking of abandoning Twitter, but then struggled to maintain the momentum.