Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
With the rise of online banking, cryptocurrencies and global economic uncertainty, the number of finfluencers on social media has increased and french authorities will now keep an eye on those who create content around financial or money-related information.
Europe must be more ambitious and follow other regions of the world by investing in advanced technologies and remain competitive. In particular photonics, which improves manufacturing systems, artificial intelligence, and smart agriculture.
Quantum computing is fast approaching and soon it will help address today's real-world challenges and deliver tangible business value. Yet many companies still have not developed a strategic plan to prepare for this technological revolution.
More and more followers have unsubscribed from the Insta accounts of big celebrities. HypeAuditor reveals that only 60% of the Instagram profiles are real people and social media platforms are taking actions on this matter.
For years, big tech companies were trying replace passwords with a new innovative system. Passkeys are locked in the encrypted memory of the smartphone, providing a more secure method of authentication.
Despite new regulations such as 3D-Secure, fraudulent chargebacks have increased. But 60% of e-commerce decision-makers in companies with an annual turnover of at least 75 million euros in Germany, France, Italy and Great Britain think these tools are effective.
Photonics is largely unknown, yet it is an absolutely key technology in digitalisation, says Lutz Aschke from the Photonics 21 industry association. Politicians must become aware of its great importance.
There is now a race between established giants and new entrants to the quantum market. The technology promises to revolutionise many sectors of activity such as cybersecurity, finance, supply chain, the pharmaceutical industry, defence and even weather forecasting.
Influencers say brands are canceling campaigns, reducing fees and brokering gifting-only deals. The Drum commissioned HypeAuditor to survey influencers in the UK and US to find out how the economic downturn had affected their businesses.
Fraud, waste and abuse are a pervasive challenge in our society, both in the public and private sectors. Malicious crooks and cybercriminals are also coming out of the woodwork to exploit others who are more vulnerable during emergencies.
In France, nearly one in three influencers is estimated to have fake followers. This scourge is distorting digital life around the world, to the point of calling into question Elon Musk's takeover of Twitter. Platforms are trying to combat this by investing in monitoring.
Remote work opens up a global talent pool, but it can be tricky to hire workers in other countries. A new breed of global hiring firms wants to take the pain out of the process with user-friendly cloud platforms.
Influencer marketing is a great tool for brands to authentically connect with their audience. However, there are two key considerations that marketers should take into account to ensure that their influencer marketing strategies do not go awry.
While siloed medical data has held back progress in the past, something is now happening: innovations in artificial intelligence such as federated learning promise faster progress in research while protecting sensitive health data.
Flexible working hours, employer-funded pension plans and overtime pay are the three most popular employee benefits, according to a Remote survey, with the French among the least attracted to remote working.
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our site functions. You can block or delete them by changing your browser settings and force blocking all cookies on this website.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Vimeo and Youtube video embeds: