Yext is the leading digital presence platform for multi-location brands. With one central platform, brands can seamlessly deliver consistent, accurate, and engaging experiences and meaningfully connect with customers anywhere in the digital world.
With the European media landscape more competitive than ever, getting noticed now requires stories that are timely, relevant, and tailored to each market.
For companies like Yext running PR programmes across several countries, this puts pressure on the PR and comms team to strike the right balance between localising communications and delivering a strong and unified global message.
That’s where Tyto came in. Yext needed a partner that could bring its story to life across the region – without requiring different agencies in each country or the hassle of having to coordinate multiple, disjointed teams within the same business.
Tyto’s PRWithoutBorders™ model and strategic, multi-market approach stood out, giving Yext access to a single team of technology specialists and communication experts across Europe.
From the very beginning, it was clear that Tyto’s PRWithoutBorders™ approach offered something different from more traditional – and increasingly outdated – international agency models.
For Jenna Hudson, Yext’s US-based Communications Director, the appeal went beyond simplifying agency management. It was about finding a smarter, more strategic way to scale the company’s PR efforts across Europe.
Tyto’s deep understanding of Yext’s brand, industry and media landscape, combined with its integrated team and ability to adapt a global narrative to resonate locally made an immediate impression.
"We immediately saw the potential of Tyto’s model because it offered a much more seamless and strategic way for us to manage our global PR efforts across France and the UK. Instead of juggling different agencies, we could work with one unified team that deeply understands our brand and story, and can help us to tailor and localise our global message so that it resonates with all of our audiences."
Jenna Hudson
Director of Communications at Yext
Partnering with Tyto has enabled Yext to make a bigger impact across Europe by communicating a consistent global narrative while adapting to local needs and nuances.
Tyto’s pan-European team can respond quickly to market trends, breaking news, or shifting business priorities and in a unified way without the delays that come from coordinating multiple agencies.
This set-up offers a lot of advantages for Yext’s PR and Communications team in San Francisco. The ability to brief once and get tailored execution across key regions has streamlined workflows and made storytelling more relevant, timely, and effective.
Combined with a more strategic, data-driven approach, this agility has resulted in stronger journalist engagement, higher-quality coverage, and greater brand visibility.
“Tyto’s PRWithoutBorders™ approach has helped us quickly adapt to market trends, breaking news cycles, and shifting business priorities – without the delays of coordinating multiple agencies or briefing several teams. If we need to adjust messaging in response to industry developments, we can do so swiftly across all markets in a unified way, with a clear sense of what will resonate in each region. This flexibility lets us capitalise on opportunities faster, whether it’s responding to a journalist request or jumping on a trending topic.”
One of the standout aspects of Yext’s partnership with Tyto is the collaborative way the teams work together. Rather than operating as an outside agency, Tyto functions as a fully integrated extension of Yext’s in-house communications team.
With deep industry knowledge, a consistent approach, and a real sense of energy, Tyto helps Yext stay ahead of fast-moving news cycles and shifting priorities.
“Tyto makes managing global PR so much easier for me. We have a true global strategy with local experts in their markets without the complexity of me having to manage multiple agencies. The Tyto team really acts as a true in-house extension of our comms function. They’re proactively identifying opportunities, helping refine our messaging and I believe as a result, we’re really able to stay much more agile and impactful in a fast-evolving media landscape.”
After managing a successful multi-market PR programme with Tyto, Jenna has clear advice for other communications leaders looking to do the same.
For her, it all starts with balancing global strategy and local relevance – ensuring that messaging not only aligns across regions but truly resonates within each market.
Just as important is choosing the right agency partner – one that can deliver both unified thinking and local execution, while genuinely feeling like part of your team. That kind of partnership, she says, is what ultimately drives long-term PR success.
“There are three key things I’ve learned from working with Tyto. Firstly, make sure your messaging is tailored for each market – you can’t take a global approach without customising it for each country. Secondly, find an agency that can unify your global strategy while delivering local execution. And thirdly, invest in the partnership. Work with an agency that understands your business and acts as an extension of your in-house team. That’s what helps you achieve your goals and drive long-term results.”
