InsightsWebinar: Break Down The Silos

On-Demand Webinar

Break Down the Silos: How PR Can Join Forces with Sales and Marketing to Maximise Impact in the Era of Less

Leaner Teams. Tighter Budgets. Bigger Targets?  

You’re not alone. Today’s B2B marketing and comms teams are under pressure to deliver more with less. All while buyer journeys grow more complex, budgets flatline, and expectations keep on rising. 

The challenge? Silo Syndrome. 

When PR, marketing, and sales work in isolation, content gets wasted, campaigns fall short, and opportunities are missed. 

Watch this on-demand webinar to learn how leading teams are getting results. 

What You Will Learn 

Hear directly from senior PR and marketing leaders at Coupa, Eviden, Tyto and HUT 3 as they share the strategies that are working today – even with limited resources. 

  • How to adapt to the Era of Less and still hit growth goals
  • Ways to align PR, marketing, and sales for greater impact
  • How to break down silos and get teams working as one
  • Smarter strategies to repurpose content and reduce waste
  • Where AI fits in to boost efficiency without cutting corners
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Who You Will Hear From

Get real-world insights from senior PR and marketing leaders driving integrated campaigns in complex, global B2B environments.

  • Carmen Overton – Global Head of Growth Marketing, Eviden (Atos Group)
  • Anthony Tate – Senior Director, Segment Marketing & Comms, Coupa
  • Beth Sissons – Senior Director, Awareness2Demand, Tyto
  • Sian Gaskell – Managing Partner, Head of Integrated, Tyto
  • Andy Johnson – Founder, HUT 3

Bonus Insights

Want to see how the best B2B teams are getting it right? This webinar is built on insights from our research report Winning in the Era of Less – featuring responses from 350+ PR, marketing, and sales leaders across Europe.

Get the free eBook to go deeper.

Uncover what’s holding teams back, where content is being wasted, and how smarter strategies are helping businesses grow despite the pressure.

Download the eBook
Download the eBook: Winning in the Era of Less
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