Tyto has launched a new series of virtual events series called New Horizons, designed to give us some relief and inspiration during these challenging times. Even while we self-isolate and physically separate, we believe that there’s never been a greater need to come together as business leaders to share knowledge, ideas and experiences.
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
Europe represents a uniquely challenging environment due to the number of different countries and languages. Tyto’s visionary PRWithoutBorders™ model breaks down silos and reduces admin and duplicated effort. Benefit from unparalleled creativity, flexibility, and collaboration. Greater results and outputs for the same budget. PRWithoutBorders™ is 25-30% more efficient than traditional European PR models.
Calculate the efficiency savings Tyto can deliver to your European PR campaign
*PRWithoutBorders™ adds value to campaigns spanning two or more countries
We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
In France, nearly one in three influencers is estimated to have fake followers. This scourge is distorting digital life around the world, to the point of calling into question Elon Musk's takeover of Twitter. Platforms are trying to combat this by investing in monitoring.
Remote work opens up a global talent pool, but it can be tricky to hire workers in other countries. A new breed of global hiring firms wants to take the pain out of the process with user-friendly cloud platforms.
Influencer marketing is a great tool for brands to authentically connect with their audience. However, there are two key considerations that marketers should take into account to ensure that their influencer marketing strategies do not go awry.
While siloed medical data has held back progress in the past, something is now happening: innovations in artificial intelligence such as federated learning promise faster progress in research while protecting sensitive health data.
Flexible working hours, employer-funded pension plans and overtime pay are the three most popular employee benefits, according to a Remote survey, with the French among the least attracted to remote working.
Fast growing UK firms are shelving plans for initial public offerings in droves as a looming recession and inflationary pressures batter public markets, according to a survey of business chiefs from business spend firm Coupa Software.
Remote has conducted research to determine which European countries have the best work-life balance for staff. Germany made it into the top 10 list, but only came fourth, behind Luxembourg, Spain and Norway.
Tifenn Dano Kwan is CMO at Collibra. Formerly CMO at Dropbox, she travelled extensively to realise her dream of moving to the US. Tifenn talks about following your dreams, taking risks and surrounding yourself with the right people.
What do influencers and brands make of government intervention? The Drum and HypeAuditor went out and asked influencers and brands what they thought about government legislation, and the results showed that the majority support it.
The supply chain industry is constantly changing. Paradoxically, it depends heavily on consistency and stability. Drivers, for example, are used to roadblocks, diversions, etc., yet it is the quality of the information available that allows them to adjust their routes.
The FIDO Alliance, a tech industry group, has been working on the underlying standards needed to ditch passwords for almost a decade, and Apple’s Passkeys are the company’s implementation of these standards.
Looking at the world's most profitable companies, they all have one thing in common: the collection, analysis and processing of data - at scale - to make informed decisions. But what does "data-driven business" really mean and what steps should organisations take to achieve it?
In order to optimise shipping routes, researchers are working on algorithms for quantum computers, which require completely different software than those that run on classical computers, explains Nir Minerbi of Classiq.
A crisis is currently affecting the supply of semiconductors and, more broadly, the production of devices with electronic components. Many sectors are affected, such as household appliances, the automotive industry and the video game industry.
Customers in the chip industry still need strong nerves, as demand is rising faster than production capacities. For 85% of components, prices are therefore likely to rise in the next twelve months, current figures from the supply chain specialist Supplyframe show.
The ordeal of passwords could come to an end within a year: Google, Apple and Microsoft announced on Thursday 5 May an agreement to build a system that would allow people to authenticate themselves without having to memorise a series of cabalistic signs.
Ireland has been ranked sixth in a new press freedom index published by Reporters without Borders, but the international non-profit group has warned of rising worldwide political polarisation amplified by “news and information chaos”.
A record 28 countries are rated “very bad” places for journalism in the World Press Freedom Index, which warns that autocratic regimes are increasingly willing to crack down on independent media outlets.
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
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