PRWITHOUTBORDERS™ BLOG
AN AWARD WINNING TEAM DELIVERING AMAZING WORK
Tyto’s innovative PR agency model and approach has been recognised through multiple industry awards. In its first year Tyto was crowned New Public Relations Consultancy of the Year no less than four times by four separate judging panels for the CIPR Excellence Awards, the PRCA Dare Awards, the PR Moment Awards and the PRCA Dare Awards Grand Prix.
THE TYTO TECH 500 POWER LIST
At Tyto, we want to understand what makes a true influencer. We also want to know who is currently influencing the technology landscape, and which technology sectors are dominating. The Tyto Tech 500 Power List is our proprietary research and influencer ranking of the UK, German and French technology sector, giving us a unique perspective on who’s shaping today’s tech landscape.
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Tyto brings you Without Borders, a regular dose of inspiration for passionate communicators, courageous creatives and entrepreneurial business brains. Expect candid chats with the wisest old hands, bleeding edge innovators and left field thinkers and doers.
TYTO-AT-LARGE
We are communication experts and we are committed to the development and advancement of our profession. We love to spark debates and share our opinions on the big issues impacting communications professionals. Here is a selection of our guest articles and interviews.
ENGINEERED TO CHANGE THE WAY YOU THINK ABOUT PR
Tyto is a PR agency that has been built from the ground-up around the needs of clients. We are focused on solving business challenges. We support your wider sales and marketing strategy. We deliver clear ROI and our fees are based on our results. We offer cutting-edge, creative and insights-driven PR.
#PRWITHOUTBORDERS™
Our European team works as one across communications disciplines and borders to support and extend the reach and impact of your marketing strategy. We are a full-service PR agency and we formulate and deliver campaigns against our own five-stage methodology.
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We are a team of thinkers, curators and storytellers. Our team is driven by a desire to always learn, improve and innovate. We take a brave and open-minded approach to opportunities and challenges. We believe in perfect partnership.
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In the news
Fruitcore on Süddeutsche Zeitung
Robots are expensive and destroy jobs? As if! New manufacturers and devices show they could even alleviate skills shortages and supply chain problems.
Esri on Nature
Ocean-mapping specialist and chief scientist at Esri Dawn Wright is the first Black person to visit Challenger Deep.
HypeAuditor on Le Parisien
In France, nearly one in three influencers is estimated to have fake followers. This scourge is distorting digital life around the world, to the point of calling into question Elon Musk's takeover of Twitter. Platforms are trying to combat this by investing in monitoring.
Remote on Computerworld
Remote work opens up a global talent pool, but it can be tricky to hire workers in other countries. A new breed of global hiring firms wants to take the pain out of the process with user-friendly cloud platforms.
Remote on Business Insider
Benefits are an important way for employers to retain their employees. Remote conducted a survey to find out which benefits are the most popular.
HypeAuditor on e-marketing
Influencer marketing is a great tool for brands to authentically connect with their audience. However, there are two key considerations that marketers should take into account to ensure that their influencer marketing strategies do not go awry.
Owkin on Tagesspiegel
While siloed medical data has held back progress in the past, something is now happening: innovations in artificial intelligence such as federated learning promise faster progress in research while protecting sensitive health data.
Remote on Le Figaro
Flexible working hours, employer-funded pension plans and overtime pay are the three most popular employee benefits, according to a Remote survey, with the French among the least attracted to remote working.
Remote on GQ
The ranking of the 20 best cities to live in Europe in 2022 has been published. Remote's ranking reveals which countries in Europe have the best work-life balance.
Coupa on Evening Standard
Bankers are bracing themselves for a summer jobs cull as business dries up and financial firms cut back after over-hiring in a race for talent in the last two years.
HypeAuditor on n-tv
Stock tips on YouTube, cryptogurus on Instagram: On social media, financial influencers promise quick returns. With some bloggers you can learn a lot, with others you can only lose a lot.
Coupa on City AM
Fast growing UK firms are shelving plans for initial public offerings in droves as a looming recession and inflationary pressures batter public markets, according to a survey of business chiefs from business spend firm Coupa Software.
Remote on Business Insider
Remote has conducted research to determine which European countries have the best work-life balance for staff. Germany made it into the top 10 list, but only came fourth, behind Luxembourg, Spain and Norway.
Avanade on CIO Online
According to a study by Avanade, many companies are not living up to their promises of hybrid working. And it will cost them.
Collibra on Growth Makers
Tifenn Dano Kwan is CMO at Collibra. Formerly CMO at Dropbox, she travelled extensively to realise her dream of moving to the US. Tifenn talks about following your dreams, taking risks and surrounding yourself with the right people.
HypeAuditor on The Drum
What do influencers and brands make of government intervention? The Drum and HypeAuditor went out and asked influencers and brands what they thought about government legislation, and the results showed that the majority support it.
Alteryx on Decision Achats
The supply chain industry is constantly changing. Paradoxically, it depends heavily on consistency and stability. Drivers, for example, are used to roadblocks, diversions, etc., yet it is the quality of the information available that allows them to adjust their routes.
Coupa on Le Journal du Net
More than ever, companies need to assess and optimise their supply chains to comply with environmental, social and governance standards.
FIDO on WIRED
The FIDO Alliance, a tech industry group, has been working on the underlying standards needed to ditch passwords for almost a decade, and Apple’s Passkeys are the company’s implementation of these standards.
Alteryx on Économie Matin
Looking at the world's most profitable companies, they all have one thing in common: the collection, analysis and processing of data - at scale - to make informed decisions. But what does "data-driven business" really mean and what steps should organisations take to achieve it?
Classiq on ZDNet France
In order to optimise shipping routes, researchers are working on algorithms for quantum computers, which require completely different software than those that run on classical computers, explains Nir Minerbi of Classiq.
3D Systems on ZDNet France
3D Systems has been selected by the Airbus Defence and Space division to manufacture components for the antennas of Airbus' OneSat satellites, which are expected to enter service in 2023.
Supplyframe on Les Echos
A crisis is currently affecting the supply of semiconductors and, more broadly, the production of devices with electronic components. Many sectors are affected, such as household appliances, the automotive industry and the video game industry.
Classiq on L’Usine Nouvelle
The Israeli start-up Classiq, which is attracting increasing attention from investors, has developed software that facilitates the design of quantum circuits. It plans to open an office in Europe.
Supplyframe on Handelsblatt
Customers in the chip industry still need strong nerves, as demand is rising faster than production capacities. For 85% of components, prices are therefore likely to rise in the next twelve months, current figures from the supply chain specialist Supplyframe show.
Supplyframe on BMF TV
According to a study by Supplyframe, "the situation is not improving" and tensions in the supply chain are expected to continue into next year.
Workato on CIO Online
Mobility service provider Free Now relies on Workato's no-code solution to automate various processes, the latest of which is equipment renewal.
FIDO Alliance on HuffPost
The ordeal of passwords could come to an end within a year: Google, Apple and Microsoft announced on Thursday 5 May an agreement to build a system that would allow people to authenticate themselves without having to memorise a series of cabalistic signs.
FIDO Alliance on Spiegel
The greatest danger on the Internet is bad passphrases or passwords that fall into the wrong hands. But that could soon be a thing of the past when passwordless logins become the norm.
FIDO Alliance on The Telegraph
Apple, Google and Microsoft have announced a joint effort to put a new security standard in place, allowing people to sign in to websites and apps using a smartphone device.
Reporters Without Borders on The Irish Times
Ireland has been ranked sixth in a new press freedom index published by Reporters without Borders, but the international non-profit group has warned of rising worldwide political polarisation amplified by “news and information chaos”.
Reporters Without Borders on The Guardian
A record 28 countries are rated “very bad” places for journalism in the World Press Freedom Index, which warns that autocratic regimes are increasingly willing to crack down on independent media outlets.
HypeAuditor on Elle
70% of French influencers surveyed by the HypeAuditor platform said they often or systematically edit their photos before posting them on social networks.
Snowflake on Wirtschaftswoche
Two-thirds of local companies are not ready for the data economy. That is the central finding of a recent study by the American data specialist Snowflake.
Esri on CIO
Using its Esri geographic information system, the Cergy-Pontoise agglomeration community has set up a three-dimensional model to represent certain complex areas of its territory.
Alteryx on Le Journal du Net
Data is everywhere in the enterprise, and SMEs are no exception. However, they still need to be effectively equipped to make full use of data science.
Tech Talent Charter on Maddyness
The Tech Talent Charter (TTC) has published its annual Diversity in Tech 2021 report, benchmarking the activities and progress being made towards inclusion, equity, and diversity by its signatory companies.
Reporters Without Borders on The Times
Statistics from Reporters Without Borders show that there are 488 media professionals in prison, an increase of 20 per cent in the past year.