Sophie Banda

Associate Director

Sophie is Associate Director at Tyto, where she is responsible for spearheading the development and maintenance of relationships between Tyto clients and key journalists across the UK media.

With over a decade’s experience in agency roles specialising in both B2B and consumer tech, gaming and music, Sophie is passionate about turning complex ideas into headline-worthy pitches, and digging deep to discover the human stories at the heart of all tech innovation.

Working with a diverse range of clients has given Sophie a keen eye for the ideas and angles that resonate with journalists across business, tech, consumer and vertical titles, while also supporting a company’s business objectives and making sure their key messages get heard.

When she’s not at work, Sophie is a music and comedy devotee, with prior stints as a singer and (aspiring) stand-up. She lives in Manchester with bases in London, Budapest and Rome, and colleagues love her creativity, enthusiasm, and appetite for the next challenge.

LinkedIn: Sophie Banda