Zoë leads the FS and fintech practice at Tyto. In terms of experience, Zoë has been working in this sector since before the term ‘fintech’ was mainstream.
She has worked with start-ups and small firms looking to make a name for themselves and drive growth; she’s developed comms strategies and integrated campaigns for international banks and tech firms; and has helped a number of companies navigate tricky reputational issues and times of business change.
Her experience has been split between agency and in-house, so as well as being an account lead, she also has first-hand experience of being a client.
Most recently, Zoë has been helping our client bitFlyer launch into Europe. You can read more about that here.