Silke Rossmann – Partner and Head of Practice In a recent blog post, we gave some background on Gaia-X, a European initiative to build a local cloud infrastructure. Today, we are going to take a closer look at why specifically US companies expanding into Europe should be familiar with this initiative, the drivers for such […]
Silke Rossmann – Partner and Head of Practice In October 2019, a project named Gaia-X was introduced to the public and has been widely discussed ever since. Gaia-X is an ambitious project driven by representatives from politics, business and science from France and Germany, together with other European partners, developing a concept for the […]
Tyto is a pan-European PR agency that has adopted a truly unique approach to handling European client briefs. We call this approach ‘PR without borders’ — this basically means that our pan-European clients don’t work with traditional pyramid-like account teams in each market but with one team that consists of in-market and in-discipline specialists. This […]
This is the second in a series of posts from our team sharing what life is like working for an agency which operates a remote location-agnostic model. I am Silke Rossmann, a partner and head of practice at Tyto, and this is my location-agnostic life. For those who might not know yet: Location agnostic working […]
The pandemic has hit our overall global economy, and society, much harder than the financial crisis back in 2009. We are all continuously reading about frightening forecasts, gloomy numbers and all kinds of bad news connected to COVID-19. Since the lockdowns started in March business leaders have called on the government for financial support, with […]
One of our daily tasks is to make sure that we communicate our clients’ messages consistently across markets, while at the same time ensuring that any piece of content – especially for earned media opportunities – meets local market requirements and is adapted for local market context. The key to mastering this task successfully is […]