When I embarked on the transformative journey of the Xec. —a 10-month leadership initiative specifically crafted for black and minority ethnic PR Professionals — I was curious to see if traditional leadership norms could really be challenged and if I could explore a fresh, authentic path to leadership myself. The programme exceeded my expectations. It […]
About Shamina Peerboccus
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Meanwhile lets just say that we are proud Shamina Peerboccus contributed a whooping 5 entries.
In today’s challenging economic landscape, businesses are placing an unprecedented emphasis on efficiency and financial stability. As companies strive to achieve their business goals and safeguard their reputation, the art of crafting a consistent and captivating brand story is taking centre stage. Expert communication is quickly becoming a cornerstone of business success. Nurturing a cohesive […]
Tyto takes a mindful approach to Diversity, Equity & Inclusion (DE&I). This means creating a workplace where people from all backgrounds and with different perspectives can thrive. With our remote model, and a team that is eclectic and culturally diverse, the habits and cultures within our company need to be inclusive. In line with Tyto’s […]
At Tyto, we are a pan-European agency made up of colleagues from across 6 countries, speaking 19 languages, with 12 different nationalities, and bringing together this diversity means that we are a truly multicultural group, with varied experiences and perspectives. Given we work with clients across the globe, the way we communicate both internally and externally is […]
France is a European leader in deep tech and advocate of AI global ethics. The world’s largest startup hub, Station F, is in Paris. The French government recently announced a €4 billion support plan for startups. As a nation, it is number 10 on the Global Entrepreneurial Index. With this in mind, we are going […]