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Leadership redefined: My journey of authenticity and growth

When I embarked on the transformative journey of the Xec. —a 10-month leadership initiative specifically crafted for black and minority ethnic PR Professionals — I was curious to see if traditional leadership norms could really be challenged and if I could explore a fresh, authentic path to leadership myself. The programme exceeded my expectations. It […]

Why efficiency and consistent storytelling are two sides of the same coin

In today’s challenging economic landscape, businesses are placing an unprecedented emphasis on efficiency and financial stability. As companies strive to achieve their business goals and safeguard their reputation, the art of crafting a consistent and captivating brand story is taking centre stage. Expert communication is quickly becoming a cornerstone of business success.  Nurturing a cohesive […]

Breaking boundaries in the workplace: Cultural awareness leads to cultural connections

At Tyto, we are a pan-European agency made up of colleagues from across 6 countries, speaking  19 languages, with 12 different nationalities, and bringing together this diversity means that we are a truly multicultural group, with varied experiences and perspectives. Given we work with clients across the globe, the way we communicate both internally and externally is […]