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Perfect pitch: Successful story placement in 2024

Keen to see more success with your pitches? Want to understand more about how journalists’ preferences are changing when dealing with PRs? Two recent surveys – Cision’s State of the Media Report 2024, and Muck Rack’s State of Journalism Report 2024 give us some great indications. Both surveyed very respectable sample sizes of just over […]

ICYMI: PR has an important role to play in cybersecurity and fintech

Welcome to ICYMI – a weekly snapshot of European news stories that have given me pause for thought. ICYMI is a chance for you to go beyond the front-page headlines and find out what other stories may be worthy of your attention.  Cybersecurity and fintech are closely linked. Financial technology promises to make managing our money easier, […]

ICYMI: A look at the brighter side of tech

Welcome to ICYMI – a weekly snapshot of European news stories that have given me pause for thought. ICYMI is a chance for you to go beyond the front-page headlines and find out what other stories may be worthy of your attention.  It’s easy to feel doom and gloom when reading about technology in the media. Journalists, […]

ICYMI: Sustainability in the Age of AI

Welcome to ICYMI – a weekly snapshot of European news stories that have given me pause for thought. ICYMI is a chance for you to go beyond the front-page headlines and find out what other stories may be worthy of your attention.  Sustainability is a major topic in 2024. Most people associate sustainability with the environment, but […]

In Case You Missed It: AI, AI, and more AI!

Welcome to ICYMI – a weekly snapshot of European news stories that have given me pause for thought. ICYMI is a chance for you to go beyond the front-page headlines and find out what other stories may be worthy of your attention. Last Tuesday was the 35th birthday of the World Wide Web. And how incredible it […]

In Case You Missed It: where politics and technology intersect

Welcome to ICYMI – a weekly snapshot of European news stories that have given me pause for thought. ICYMI is a chance for you to go beyond the front-page headlines and find out what other stories may be worthy of your attention.  Politics and technology are deeply entwined. And given that there will be several high-profile elections […]