Work Case Studies

Building a new fintech category for Laybuy

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Key stats
259
Articles secured
+2.2Bn
Readership
64
Average domain authority
What did we do?

Laybuy is a global leader in Buy Now, Pay Later payments technology shaking up the way we budget and shop. Launched in May 2017, Laybuy has grown to be used in thousands of stores with shoppers around the world using the platform every day.

The deferred payment technology company mission is to revolutionise the way we spend across all sectors of the market and provide a solution that is tailored to you or your business’ needs.

We partnered with Laybuy to launch the New Zealand-based company in the UK securing 259 articles with a readership of over 2.2 billion and an average domain authority of 64. Some of the highlights of our work included articles in the BBC, Mail Online, Bloomberg, RetailWeek and City A.M.

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