Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.
This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe – from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.
Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.
In this episode, we’re joined by Chris Hilton, Director of Global Communications at Mozilla. With more than twenty years of experience working at the intersection of policy and communications, including senior roles within the Canadian government, Chris brings a wealth of insight and a valuable perspective to the conversation.
Chris explores how comms leaders can navigate the contrasting policy landscapes of Europe and the US and maintain consistent messaging across jurisdictions. He argues that media should be seen not as stakeholders but as channels to the audiencesshaping policy and highlights how comms teams can add real strategic value by understanding the business and helping organisations move forward. Chris also discusses the need to be political while staying clear of partisan divides and reflects on the increasing influence big tech now holds over regulatory decisions.