Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.
This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe – from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.
Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.
In this episode, we’re joined by Ben Lyons, Senior Director of Policy and Public Affairs at Darktrace, a global leader in AI cybersecurity.
Previously, Ben led policy communications at Virgin Media and spent several years in the UK Government’s Centre for Data Ethics and Innovation, including as Head of External Affairs.
Ben discusses why technology companies need to be more present in policy conversations than ever before, as regulation and public expectations increasingly shape how the sector operates. He discusses the role communications can play in helping governments and wider audiences understand complex issues, and in building the kind of trust that supports responsible innovation.
This fascinating conversation also looks at what effective policy engagement involves in practice, focusing on the right issues, shaping narratives early, and communicating clearly across audiences and markets as influence evolves across a broader range of digital channels, forums, and media outlets.
For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.