Sven Winnefeld

Partner, Strategy & Insights

Sven Winnefeld

Sven is a Partner, Strategy & Insights at Tyto. He is responsible for expanding Tyto’s integrated product offering and delivering marketing and communications strategies for clients. In addition, Sven leads Tyto’s initiatives in AI and emerging technologies. He is based in Frankfurt, Germany.

Sven began his career in SEO, working for a startup and freelancing before transitioning into PR with Hotwire, a global tech communications agency. Over his 8 years at Hotwire, he held various leadership roles, including VP of AI Innovation, where he spearheaded AI-driven solutions, Strategy Director, overseeing marketing and communications strategies for global brands, and Head of Content & Insights, leading the agency’s content team and developing data-driven campaigns.

He has worked with industry leaders such as LinkedIn, Continental, Atlassian, Zoom, Qualcomm, and Google.

A self-proclaimed tech geek, Sven spends a considerable amount of his free time working on web development projects and writing opinion pieces on the latest trends in digital technology. His passion for all things tech shines through in both his work and personal life.

Sven’s colleagues appreciate his structured thinking, creativity, and collaborative spirit.