Zoë Clark is a Senior Partner at Tyto and the agency’s Head of Media and Influence. As Tyto’s first hire and a member of the founding team in 2017, Zoë has played a key role in shaping the agency’s strategic direction and culture. Today, she heads up Tyto’s Media Taskforce—an expert collective of Tyto’s media specialists from all our local markets. Together they ensure Tyto stays ahead of media trends, providing timely updates, insights and strategic counsel to both clients and internal teams. In the pursuit of delivering exceptional media results, Zoë is also responsible for building the systems, tools and training that empower Tyto’s team to excel in this field today.
Zoë’s approach to media relations is rooted in a journalistic mindset and a deep curiosity about the world. She combines storytelling instincts with an understanding of the shifting media landscape, to ensure Tyto’s clients are part of the most relevant and impactful conversations. Answerable to journalists as well as clients, Zoë coaches the team on what we term our ‘Perfect Partnership’ approach.
With a dual perspective gained from both agency and in-house roles, Zoë brings hands-on experience and strategic insight to her client work. She leads accounts across a range of sectors, with particular expertise in data, AI, cybersecurity, fintech and financial services. Zoë has worked with companies at all stages—from disruptive start-ups to global banks and tech companies looking to IPO—guiding them as they build visibility and credibility in Europe.
Before joining Tyto, Zoë held positions at other leading agencies including Hotwire and Fishburn Hedges, and at global firms such as the London-based global bank, RBS, and business analytics firm, Qlik. Her client experience includes MasterCard, Barclays, SunGard, SAS, Dataiku, Alteryx, iProov, Bitsight, ComplyAdvantage and Cardlytics.
Zoë lives in the UK with her husband and two young children, and splits her time between Manchester and London. Known for her positivity and inquisitive nature, Zoë brings energy, expertise and empathy to everything she takes on.
